SIMPLICITY Cold Pressed Juice - World-Class Nutrition! Clean, Crave-worthy Taste!

In a world where wellness trends come and go, Beth McCarthy Smith has built a brand rooted in something refreshingly simple—real food and real integrity. As the Founder and CEO of SIMPLICITY Cold Pressed Juice, Beth has redefined what it means to nourish the body and soul. With a deep commitment to sustainably-grown produce and partnerships with independent farmers, SIMPLICITY doesn’t just sell juice—it delivers fresh, whole, cold-pressed nutrition in every bottle. Beth’s journey is anything but ordinary. From boardrooms to blending rooms, she’s turned a passion for clean living into a purpose-driven company that helps people heal, energize, and reconnect with what their bodies truly need. Whether it’s through live juice cleanses, functional cocktails without the junk, or thoughtful gifting options that put wellness front and center, Beth’s mission is clear: to make holistic health deliciously accessible. In this exclusive conversation with Delivery Rank, Beth opens up about the inspiration behind SIMPLICITY, her dedication to transparency in nutrition, and why she believes simplicity isn’t just a brand—it’s a movement.

What was the "aha" moment that inspired you to create SIMPLICITY—and what made you believe cold-pressed juice could be done differently?

A healing and health journey that led to SIMPLICITY. Beth’s Story

I suffered with what almost 20% of Americans do – fertility issues.  I always knew I would have special children.

I was over the moon when we had Margaret.  I was 36 years old – lived in Chicago with my hubby and couldn’t wait to have another baby. I got pregnant, and miscarried. I tried again, and after 6 months wasn’t able to get pregnant. At that point, my friends urged me to go to a fertility specialist.  After testing we discovered that I had a high FSH (indicating low egg count and low egg quality)—the specialist suggested I use donor eggs.  I was in shock!  This wasn't what I planned. That wasn't what I wanted.

Thus began my fertility odyssey.

I did 3 rounds of Clomid, 6 IUIs, endured 9 attempted IVF, and 2 IVFs with gestational surrogate and 3 more miscarriages.

I tried fasting, detoxes, Chinese herbs/supplements, bloodletting (a Chinese medicine tradition). I had several uterine surgeries. I saw 5 different acupuncturists, and had over 3000 acupuncture needles inserted. I tried healing with hands, healing over the phone, numerology, tarot cards, intuitive sessions, chiropractors, energy work, crystals, and foot/hand reflexology. I had massages, mediation sessions, fertility yoga sessions, Ayurvedic, spa sessions and teachings, and vibrational healings. I used oxygen baths, light healings, liver cleansings, ear candling, Reiki, rebounding and rebounding classes, blood cell tests, uterine surgeries, steam baths, closed colon hydrotherapy, countless books, DVD, CDs, nutritionists, and not surprisingly, psychotherapy.

I ended up mentally, emotionally, physically and exhausted, and wow had I spent a ton of money!  And boy was I a load of fun at a cocktail party!

When each of our pregnancies ended in miscarriage, I was beside myself. Especially the last one- thud!  I truly thought the loss would break me. I was truly losing hope and myself in the losses and the loss of my dreams for my family.

I had no more options. I was kicked out of several fertility clinics— (and they didn’t want to bring down their stats). The doctors and nurses told me I was too old to get pregnant. Ultimately, I was given a less than one percent chance of having a baby.

When I was in Chinatown getting bloodletting – and this 6th generation acupuncturist had some of my blood in her hands and she said “Your blood is too thick – too thick! That’s why you not have baby” ahhhh there was the lightbulb moment and the words that changed everything.

At my first fertility appointment – I had come across an ad in a magazine that had pictures of blood.  There was a picture of clean ”pretty” blood and a picture of dark “ugly” blood.  But you had to change your diet and lifestyle to get the clean ‘pretty blood.’ (ohhh who would want to do that?– much easier to get surgery and pump $10,000 worth of drugs into my gut each month. Ha Ha)   

I found the Center and went.  I was so bitter and angry.  But I was there – and committed myself to try this avenue.   I was crying on and off for several hours my first day there – and the doctor looked at me and said “oh this is your greatest gift” and my reaction  (in my thoughts) was a quick “F- you—you have NO idea of my pain and my suffering”…. I had no idea how right he really was…

And thus began my healing journey.

I went there three times a week for colon hydrotherapy and I had to listen to tapes, CDs on  what to eat, what to drink, how to sleep better, how to exercise properly, how to breathe properly (and I thought – geez – I have to learn how to poop and how to breathe- what is the world coming to)  detoxing, prayer, and meditation.  At first I was really just going through the motions.  There was a lot of information to take in – and there was a lot of new things to learn.  New kitchen equipment to buy, new foods to buy that I had never even heard of.  It was a painstakingprocess and trying to make these new recipes was very overwhelming. I am horrible in the kitchen! So this was not enjoyable in the least. (thank goodness for my husband)

And then, something started to happen.

I started to feel good….I didn’t realize it at the time. 

I didn’t realize how I hadn’t felt good for a long time – I had gotten use to feeling tired. I had gotten used to being constipated. This was just life- I didn’t think I had been feeling poorly – because I would jack myself up on diet cokes in the morning and that got me through the day.

With my new regime-I didn’t even realize - I started to heal from the inside out.By focusing on me – and earning my health back - I started feeling good-really good.And it showed. It showed on my complexion, on my body and on my face. I started smiling-   I felt ‘lighter’ from the emotional turmoil I had chosen.

Everything changed.   I was still the same person with the same circumstances. But my body was healing. My heart and head were healing. I was coming out of the fog of sadness and loss, and the anxiety of the fertility rat race.

I stopped ‘trying’ – I was just living.  I was filled and living with gratitude. Grateful for my husband, for the child I did have- and for my experience in the journey. I became completely consumed with the JOY and appreciation.  And that is when we became pregnant with our son. And at 39 years old- I had a healthy baby boy.

I felt so good – I kept up with my recipes and routine-  And then at 42 without trying- I became pregnant and had a healthy baby girl.

And then my healing journey turned into Simplicity.

Taking a proactive approach to your health, healing and beauty is a choice.

But it’s not that simple- so many distractions, ‘diets’, articles, clips, sound bites etc. etc.It does not have to be that hard.

Because it’s all about YOU!   What tastes good to you?   What sounds good to you?What works for you? You don’t need to have someone ‘pushing’ you, ‘judging’ you,  ‘telling’ you what to do-  

You are perfect just as you are!

Need a lift on the road to healing, health and beauty? Simplicity may be able to assist you in your direction and needs.

Healing is not only about fertility –Simplicity has worked with people with cancer, diabetes, inflammation, weight loss, skin issues, injuries, food addictions, drug and alcohol addictions, constipation, etc.

Healing is universal.

We all have blood, sweat and tears, organs and muscles.

You have a choice to take a proactive stance in your own healing, health and beauty journey.  

Because healing, health and beauty all start on the inside.

It starts at the cellular level.  And that is what Simplicity offers you: feeding you on a cellular level and on an emotional one too---Cuz let’s face it – we are all going to die- but how are we living?

 Are you living with JOY?     

FEEL the LOVE-  

LIVE the GRATITUDE-    

FEEL the JOY It’s up to you-

it’s your choice.

SIMPLICITY works closely with independent farmers. How do those relationships shape the quality and values behind each bottle of juice?

Consumer safety is paramount and #1. 

The quality of the nutrition and the taste is number 2--- and the bedrock of the nutrition is the farmers and growers and the relationships we have with them.

Your process is 0% waste and 100% whole produce. What were some of the biggest challenges you faced in achieving a truly zero-waste juicing process?

When you talk about being zero waste and using 100% whole produce—know what? It's really not that hard. Because it's that important. It's what we do, and it’s why we do it.

As I mentioned earlier, it all started for health reasons—and honestly, it changed my life. The truth is, it's really hard to do that consistently on your own. So, SIMPLICITY started as something I wanted for myself. Then my friends started asking for it. And then more people wanted it. That's when I went all in.

When it comes to nutrition, it’s sacred for me. Everyone's needs are different—it really depends on the person, their goals, and what they’re going through. Some people just want to add something good into their diet, and that’s a great place to start. I always say: just add in something good. No fear, guilt, or shame about what you’re eating. Just begin by adding. And when you do that, something less beneficial usually gets crowded out naturally.

My biggest advice? Stick with Mother Nature. That’s it. And it all starts with one habit at a time.

Now, on the other end of the spectrum, you have someone who’s trying to get off blood pressure medication, lose weight, or improve their gut health. That’s a different level of commitment—they might need a more structured cleanse. And then there are people who are seriously ill—someone with cancer, for example—and for them, nutrition becomes even more sacred.

My mom had cancer, and I remember when she was getting chemo, they were giving her ice cream and coffee with these terrible creamers full of artificial ingredients. And I thought, Oh my God, you're feeding the cancer. That moment really stuck with me. I knew we had to feed our bodies real nutrition—not sugar and chemicals.

So, when we talk about why we do what we do—it’s that. It's about doing what’s right for our health and for the planet. That’s why we partner only with people and companies who align with those values. We're not going to do harm to Mother Earth in the process.

For example, when we cold press our juice, what’s left is pulp. But because of our high-pressure extraction—thousands of pounds of force—the pulp is very dry. We don’t just throw it away; we send it to a local livestock farm. We actually pay to have it transported there. It's part of our commitment to zero waste.

And let’s talk packaging. We use 100% recyclable bottles, and that’s important to us. Our juice isn’t in the bottle long enough for concerns like plastic leaching to be an issue. And we don’t use sticky labels—we spray directly onto the bottle, reducing unnecessary waste.

Every step of this process matters. It’s a whole vibe—a complete commitment. You can’t just cherry-pick one or two “sustainable” things and ignore the rest. Every piece of it matters deeply to us.

You talk a lot about energy, gut health, and reducing inflammation. Which blend is your personal go-to, and what benefits do you notice most?

I’m obsessed—obsessed—with two things.

First, our Lean Elixir. It's honestly the scariest-looking drink we have, but it's also one of the most powerful. It contains seaweed, heirloom green kamut, dried alfalfa, wheatgrass, chlorophyll, avocado, apple, and lemon. It’s the only juice we make that has a little bit of thickness to it.

And listen—I always say, “I’m a selfish *****,” because I don’t want to drink my juice with a fork. I want it to be light. I want it to taste good.

When I had health issues, I’d spend $15 on an 8 oz juice and want to throw it up because it tasted so awful. So we make our juices the way bartenders make cocktails: nice, light, drinkable. Because we want it to be habitual. We want to help people add in something good.

We also want your fridge to look good. Think: the Saks Fifth Avenue shoe department—colors, textures, choices. Because your juice should match your lifestyle. What time do you get up? When do you go to bed? What’s your activity level, your age, your preferences? Do you have allergies? All of that matters.

I love starting my day with the Lean Elixir. After a night of rest, your digestive system is reset—so drinking it on an empty stomach helps those nutrients absorb directly into the bloodstream. Seaweed is packed with minerals you really can’t get elsewhere unless you’re chewing seaweed all day long. Plus, with avocado in it, you’re getting perfect healthy fats. It fills you up and gives you an amazing foundation for the day. It even helps curb cravings.

The second thing I’m obsessed with? I have a 32-ounce tumbler I fill with ice, and then I pour in a mix of our Cayenne Lemon Kicker and Green Blessing. You get all your greens for the day with a little cayenne kick, which gets your blood moving. It’s the ultimate one-two punch of wellness.

I sip on it all day long—it’s delicious, refreshing, and again, it really cuts down on cravings. I love it. I never get tired of it. It's always amazing.

Now, not everyone loves the greens—and that’s okay! There’s something for everyone in the SIMPLICITY lineup. The key is just starting. Start by adding in the good. One habit at a time.

If you could put one message on every bottle of SIMPLICITY Juice that people would carry with them for the day, what would it say—and why?

Thank you for asking such an important question. Actually, I’ve had something printed on every SIMPLICITY bottle that speaks directly to this.

So—just take a moment with me. Imagine going to your refrigerator. Whether you're at home for the day or heading to work, pick up any of our bottles. If you look closely, you'll see it printed right there:

"Prayed upon and made with love."

That phrase is really, really important to me. I truly believe that the energy and vibration of what we make—how it's made, the soil it's grown in, the freshness of the ingredients—all carry a kind of energy.

There’s also energy in the people who make the juice. And no, we’re not monks or shamans. But we do have real intention behind what we’re doing. For everyone who drinks this juice, we wish for your highest and best self. We pray for your day. We want good things to come your way.

That intention is what I mean when I say the juice is prayed upon. And it’s made with love—because it truly is. There’s a purpose behind it. That purpose is to elevate you.

When we feel more elevated in ourselves—mentally, emotionally, spiritually—we can connect more deeply with others. We can engage more fully with the people around us.

I often talk about how everyone seems to be in such a rush to get healthy. And I get it. But I always say:

“We’re all going to die. But how are we living today?”

Are we really living an engaged life?

Am I taking the time to truly look into my husband's eyes and ask, How are you doing? How was your day? Am I doing that with my kids? Am I really showing up?

It’s about engaging—really engaging. Can we walk through life just a little more lightly? Can we create moments of joy?

Because yes, we all have a mortgage. We all have to get the oil changed, pay the phone bill, do all the things. But can we also take a moment to enjoy this life while we have it?

That’s what it’s all about for me.

It’s about joy.

To read more about SIMPLICITY Cold Pressed Juice, please visit https://simplicityjuice.com/