Earthside Farms 2023: Snacking - Satisfying and Guilt-Free
DeliveryRank meets Naushad Parpia, CEO of Earthside Farms. Naushad is dedicated to reshaping the snacking landscape. His commitment to crafting wholesome, flavorful, and nutritious snacks drives Earthside Farms’ innovative range of vegan and sugar-free offerings. With a focus on natural, nutrient-rich ingredients, Naushad aims to redefine healthy snacking, advocating for delectable treats that nourish and invigorate.
What inspired Earthside Farms to venture into creating vegan and sugar-free snacks?
So, right now in the market, you'll find the nuts section filled with the usual offerings - the raw or salted nuts, which are a bit mundane yet delicious and nutritious on their own. Then, you have the heavily sugared candy nuts, packed with empty calories that strip away the nutritional benefits of nuts. Identifying this gap, I felt the need to introduce something different – candied nuts that add variety without all the unhealthy fluff.
Growing up, my mom always kept a staple of nuts in the house as a snacking alternative to cookies and candies. But as I got older, the monotony of the same old nuts became redundant. That’s when the idea of Earthside Farms emerged – to retain the nutritional value of nuts while diversifying the market offerings.
Could you share insights into the process of curating natural, nutrient-rich ingredients for your snack range?
I understand the importance of developing a single product. In our research and development (R&D) process, we undergo numerous iterations to craft the perfect flavor profile that's irresistible yet retains the inherent nutrition of nuts. Nuts, in themselves, are highly nutritious, and our aim is to enhance their appeal without compromising this value. We're dedicated to creating something that satisfies the sweet cravings people often seek from candy bars but with a healthier alternative. Our goal is to make a product that's not just delicious but also irresistible, indulgent and a crowd pleaser. This pursuit of excellence in taste and nutrition is reflected in our extensive hours spent in R&D to perfect our flavors and product offerings.
In what ways do you hope to change the perception of healthy snacking with your products?
We strive for transparency in our approach, ensuring our ingredients and packaging align with our values. Our packaging clearly communicates to consumers what they're receiving—a nutritious product that's high in protein, low in sodium, free from cholesterol and with no sugar added. Upholding openness and honesty is key for us; we want our customers to know exactly what they're buying and eating.
Our goal was to develop a product that seamlessly offers both taste and nutrition. While the market commonly involves a trade-off between these two factors, Earthside Farms aims to break that pattern. Our snacks stand out by delivering a unique combination of premium taste and nutritional excellence, and this is what we believe sets our product apart.
How do you ensure the balance between taste, satisfaction, and nutritional value in your snack offerings?
To create a single flavor, we go through a journey that involves extensive R&D and countless iterations. We undergo numerous trials and errors—sometimes hundreds—before arriving at a product that meets our standards. Our primary goal is to create something that people truly crave, while simultaneously ensuring it maintains its nutritional value and exceptional taste.
What strategies or initiatives are in place to inspire and encourage people to make healthier snack choices through Earthside Farms' products?
Our primary strategy involves highlighting the nutritional benefits right on the front of the packaging. We've incorporated little circles that succinctly communicate why our product is nutritious. This upfront information aims to educate our customers straight away without the need to dig into the nutritional facts panel. Clarity is key for us—we want people to know precisely what they're purchasing, whether it's vegan, gluten-free, keto-friendly, or any other dietary specifics.
If you would like to find out more about Earthside Farms, please visit https://earthsidefarms.com/
