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Written by: Joey Kendrick on Apr 19th, 2022

Sunbasket vs HelloFresh 2022: Both Healthy, But Who Wins?

When compared to HelloFresh, Sunbasket is a clear winner. Sunbasket has emerged as a leading provider of meal kits and prepared meal delivery, especially for those with particular dietary preferences such as vegan, keto, or paleo.

But how does its unique brand of California goodness compare to rival HelloFresh? It turns out that HelloFresh has an important advantage as well: its affordable price.

I have researched both of these meal delivery services, and here’s my position on Sunbasket vs. HelloFresh. My colleagues wrote more in-depth reviews of both Sunbasket and HelloFresh. But for a short overview, just take a look at this chart:

At a Glance: Who Won Each Category?


HelloFresh ($3.79 per serving)

?Menu Variety:

Sunbasket (40+ choices per week)

Prep Time:

Sunbasket (20 to 40 minutes for the meal kits, none for the prepared meals)

?Special Diets:

Sunbasket (10 dietary options)


Sunbasket (also offers prepared meals, breakfasts and lunches)

?Customer Support:

It’s a tie.

Menu Variety

Winner: Sunbasket

Sunbasket wins the battle in this case, thanks to its wide range of plans to suit different dietary needs, from Diabetes-Friendly to Vegan and Carb-Conscious. You can even mix and match dishes from different menus.

You’ll also have the option to choose from 40+ meals a week, about half meal kits and half prepared meals.

And trust me: you’ll want to try every dish in order to get a taste of Sunbasket’s global-inspired menu, including dishes like North African Black Lentil Pitas and Yucatecan Salmon with Tomatillo Verde Sauce.

Yucatecan Salmon with Tomatillo Verde Sauce and Zucchini

While it doesn't have the same specific dietary plans as Sunbasket and it only offers meal kits, HelloFresh does include a consistent variety of weekly menu options.

In fact, HelloFresh lets you choose from 30+ chef-curated dishes each week, including its “Hall of Fame'' recipes like Crispy Buffalo-Spiced Chicken, as well as gourmet options like the Balsamic & Fig Beef Sirloin.

Balsamic Fig Sirloin with Rosemary Fingerlings and Garlicky Green Beans

Of course, HelloFresh has plenty of family-friendly meals as well, and so does Sunbasket. There’s something for picky eaters on each menu just as there’s something for your inner gourmet chef.

Ultimately, the edge goes to Sunbasket for its Market: In addition to its meal kits and prepared meals, Sunbasket provides an online grocery shopping experience. You can add to your cart virtually anything, from breakfast bars and smoothies to sustainably sourced meat and fish.

Meal Customization

Winner: Sunbasket

HelloFresh loses here undoubtedly, as Sunbasket has to be one of the best meal kit delivery services for specific dietary preferences. The service’s menu includes paleo and vegan dishes, as well as options for dietary restrictions – like dairy-free and soy-free.

HelloFresh, on the other hand, has fewer specialized options. You can choose from the Vegetarian, Pescatarian, or Fit & Wholesome plan in addition to its standard Meat & Veggies menu, but don’t expect to find specialized paleo, vegan, or other plans.

You also can’t exclude any allergens from the menu. If you don’t have specific dietary needs, then this likely isn’t an issue, but for those with specialized diets, Sunbasket is the clear choice here.

Ordering, Delivery, Unboxing

Winner: Both Sunbasket and HelloFresh. It’s a tie!

It’s really easy to order from either Sunbakset or HelloFresh. WIth Sunbasket, you select your plans and preferences, then your meals. After that, you add your payment info and you’re ready to go.

In the case of HelloFresh, you need to add your payment information before selecting your meals, which can be a bit annoying, but the rest of the process is just as smooth.

Both Sunbasket and HelloFresh deliver your meals weekly.  Sunbasket delivers to most zip codes in the United States, excluding AK, HI, MT, ND, and parts of NM. Meanwhile, HelloFresh only excludes AK and HI, so it’s more probable to reach you.

Both companies give a broad 12-13 hour window in which you’ll receive your packaging. That means you really have to be strategic with where you want your package to be left if you’re not working or studying from home.

HelloFresh also provides an online tracking link, allowing you to watch – in real-time – when your delivery leaves the warehouse and arrives at your front door. My colleague wrote about this in detail in her full-length HelloFresh review.

Sunbasket and HelloFresh make a point of advertising their commitments to sustainability on their websites, and this was reflected in the use of reusable, recyclable, and compostable materials in both packages.

Unfortunately, neither company has gone 100% plastic-free, but if the websites are to be believed, totally sustainable packaging is hopefully in the near future. 

Both, for example, have an interesting approach to their insulation.

Sunbasket uses recycled denim:

And HelloFresh offers clear recycling/reusing directions for its packaging.

Overall, HelloFresh’s delivery tracking and options are a little better, but I found Sunbasket’s packaging to be more environmentally friendly. In this case, it’s a tie.

Meal Prep

Winner: Sunbasket

Sunbasket wins this section because, in addition to its easy meal prep options, it offers a Fresh & Ready menu to provide the ultimate convenience. What’s that, you ask? A menu full of dishes that come prepared and ready to heat and eat in just six minutes or less.

The service gets bonus points for providing this ultra-low-maintenance option for those days you don’t have time to prepare your own meal.

HelloFresh doesn’t have any pre-made meal offerings like Sunbasket, but its menu does display several options each week that are designated One Pot/Pan, Lightning Prep, or simply Quick, letting you know which dishes will be the easiest and quickest to make.

Sunbasket’s meal kits don’t provide quite this much detail, but again, it’s hard to beat the convenience of its Fresh & Ready meals.

Both companies also provide ample instruction on their websites in the form of recipes, videos, and general cooking tips. Between these resources and the multiple meal options from both companies, it’s safe to say that they are both suitable for cooks of all levels.

But if you would simply skip the cooking part, Sunbasket has you covered.

Customer Support

Winner: Both Sunbasket and HelloFresh. It’s a tie!

Both Sunbasket and HelloFresh have customer support teams that are easy to reach, but most importantly, a very simple cancellation process. For both companies, you only need to push a few buttons on the website to manage your subscription. You don’t have to speak to anyone.

If you have other issues, Sunbasket has a variety of ways to help. You can check the FAQs, read other customers’ experiences or talk to the digital assistant available around the clock, but also speak to human agents.

This includes contacting customer support by email, directly from the website. In this case, you should normally get an answer within 24h. But for more urgent matters, you can also call or text the team, which is available every single day from 6 am to 8 pm PT, excluding some public holidays.

HelloFresh also has a digital assistant you can chat with, that can also put you in touch with a real agent. If you prefer speaking on the phone, the waiting time for a call is only three minutes, which is amazingly quick.

HelloFresh has a very extensive and comprehensive Help Center, which should have answers to most of your questions. Compared to the few elusively answered FAQs on the Sunbasket website, this section is actually helpful if you want to resolve matters on your own.


Winner: HelloFresh

HelloFresh’s affordable pricing clearly wins here. It's also one of the reasons why it’s been able to hold the title of most popular meal delivery service. Depending on how many meals you order per week, HelloFresh can cost as little as $3.79 per serving, or even less if you’re using a discount code.

To put it simply, Sunbasket is the more expensive option. The service’s meal kits start at $11.49 per serving, and even its Fresh & Ready options start at $4.27.

Plus, shipping is a flat $9.99 for both companies.

The starting prices can be a little confusing, so let’s put these numbers into practice: Say you want to order three meals a week for two people. At Sunbasket, this will cost you $13.49 per serving – a total of $90.93 per week (including shipping).

At HelloFresh, the same number of meals comes out at $9.99 per serving– costing a grand total of $69.93 per week (including shipping).

This comparison makes it easy to see that HelloFresh is far less expensive than Sunbasket.

These numbers hold up no matter how many mouths you’re feeding: Sunbasket’s largest weekly plan – five meals for four people – costs $238.79 after shipping, while the same plan from HelloFresh with shipping costs just $169.79.

One big caveat here, as we’ve already discussed, is the fact that Sunbasket’s menu options are far broader and more specialized. Sunbasket’s higher prices are easily justifiable if you want to take advantage of its organic and ethically sourced produce.

But in terms of simple dollars and cents, HelloFresh is the clear victor in this category.

Features Comparison: Sunbasket vs. HelloFresh



Best for

Special dietary requirements

Families and tight budgets

Starting price

$4.27 per serving

$3.79 per serving

Shipping cost



Minimum order

Four servings (two meal kits for two people, or four single-serve prepared meals)

Four servings (two meal kits for two people)

Menu Variety

40+ choices per week

30+ choices per week

Prep Time

20 to 40 minutes, none for the prepared meals

20 to 40 minutes


A few minutes/None for the prepared meals

A few minutes

Convenient Options

Prepared meals, five-minute breakfast and lunch options

20-minute meals

Allergy Options

Wheat, soy, dairy


Special Dietary Options

Paleo, Vegan, Vegetarian, Pescatarian, Gluten-Free-Friendly, Soy-Free, Dairy-Free, Diabetes-Friendly, Lean & Clean, Carb-Conscious, Mediterranean

Vegetarian, Beef-Free, Pork-Free, Seafood-Free, Fit & Wholesome, Pescatarian, Family-Friendly

Customer support

24/7 online digital assistant, chat, email, phone, text

24/7 online digital assistant, chat, phone


$90 off Plus a Free Gift!

18 Free Meals Across 8 Boxes, First Box Ships Free + 3 Surprise Gifts

And The Winner Is: Sunbasket, for catering to special dietary preferences with its premium quality meal kits and prepared meals.

The biggest advantages of Sunbasket are its specialized plans for dietary preferences, its prepared meals menu, and its extensive Market section.

However, you may prefer HelloFresh for its lower prices. Whichever service is the right fit for you, I can guarantee you won’t be disappointed with either.

Still unsure which is right for you? Read more about Sunbasket and HelloFresh in these in-depth reviews or check out the round-up of the best meal delivery services in 2022.


Which is better, Sunbasket or HelloFresh?

Sunbasket scores higher when considering its wider range of dishes, dietary requirements, and extensive prepared meals menu. Plus, it offers organic ingredients that ensure the quality and freshness of your meals.

If you’re looking for something more affordable, though, HelloFresh might be a better choice, as it offers great value for the price.

Is Sunbasket more expensive than HelloFresh?

Yes, Sunbasket is a more expensive choice than HelloFresh. This is because it offers USDA-certified organic ingredients and overall top-notch quality. A serving starts at Price: Missing price for Product undefined per serving, while for HelloFresh servings start at Price: Missing price for Product undefined per serving.

Which is healthier, Sunbasket or HelloFresh?

Both Sunbasket and HelloFresh deliver farm-fresh ingredients from trusted suppliers, but only Sunbasket takes it to the next level with its organic ingredients

Plus, Sunbasket offers more healthy diet plans and lets you exclude certain allergens from the menu, including soy and dairy.

About The Author

Joey Kendrick

Contributing Writer, Delivery Rank

Joey is a writer based in New York City. He has covered many subjects, but food is his true passion. With his two cats as research assistants, he creates content for clients all over the world.

Joey is a writer based in New York City. He has covered many subjects, but food is his true passion. With his two cats as research assistants, he creates content for clients all over the world.
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