Freshpet vs. The Farmer’s Dog 2023: Variety or Convenience?

Freshpet and The Farmer’s Dog both offer high-quality, fresh dog food and use in-depth questionnaires to narrow down the best meals for your pup. However, they’re very different services, which means that one is probably better for your needs than the other. 

Overall, I found The Farmer’s Dog the more convenient choice. It’s purely a subscription service, which means you can put feeding your dog on autopilot. Plus, the food arrives pre-portioned, making it easier to serve. Unlike Freshpet, the food is also human-grade, so you really are getting the best for your pet. 

Freshpet might be better for some. It has more recipes than The Farmer’s Dog (over 40 compared to The Farmer’s Dog’s 4). You can’t buy from the Freshpet site, though. Instead, it’ll direct you to other online stores like Amazon, which is useful for one-off orders. Depending on your zip code, you might also be able to set up recurring orders via Petco. 

Continue reading for a side-by-side comparison of both services to see how they compare in pricing, delivery, ease of ordering, and more.

At a Glance: Who Won Each Category?

Ingredient Quality

Winner: The Farmer’s Dog

Both companies use veterinary nutritionists to develop meals and meal plans. Each company takes into account factors like breed, age, and activity level, and both gently cook the food to retain nutrients.

But The Farmer’s Dog uses human-grade meats and veggies in its dog food. The standards that regulate human food production are much higher than those applied to pet food production, which means the ingredients will be of higher quality and include the most natural nutrients.

The Farmer’s Dog food is made in USDA kitchens and exceeds the normal industry standards required for dog food. You also won’t find any preservatives or meals in the food (meals are made from parts of animals not allowed to be sold for human consumption, like offal).

There are several superfoods used in The Farmer’s Dog recipes. Some examples include lentils, bok choy, brussels sprouts, and parsnips. Minimum protein counts range between 8% and 11.5%, depending on the recipes chosen.

Freshpet’s ingredients are still good quality, even if they’re not human-grade. Around 97% come from either the USA or Canada, and all poultry, meats, and fish come from registered suppliers (including the USDA). The food is also free of corn, wheat, rendered meals, preservatives, and antibiotics.

Your dog will appreciate the nutrient-packed superfoods Freshpet includes in its meals. Depending on the formulation, Freshpet meals include ingredients like kale, blueberries, quinoa, sweet potatoes, cranberries, and spinach. Minimum protein levels range between 8% and 11%.

Meals and Customization

Winner: Freshpet  

Freshpet wins this category because of its enormous variety, with 7 product lines and 45 different types of meals, plus a selection of 5 treats.

 In contrast, The Farmer’s Dog has only 4 products:

• Chicken

• Beef

• Turkey

• Pork

That’s average for most online delivery services for pet foods, but it’s clearly not as wide a variety as Freshpet’s offering. Also, unlike Freshpet, the Farmer’s Dog has no treats.

Freshpet has several questionnaires on its site to help you find the best product. One asks about your pet’s characteristics to help you narrow down the best food. There’s also a questionnaire to compare Freshpet foods with other brands.

However, it’s important to note that you can’t get Freshpet delivered directly from its site. The website simply advertises the products and redirects you to other stores where they’re sold. You can buy Freshpet at different locations offline, at a grocery store, or online through sites like Amazon and Petco.

Petco has recently started offering Freshpet Custom Meals, which is a subscription service for Freshpet food. However, you’ll be signing up with Petco and not Freshpet. It’s not available nationally just yet, but the offering is more similar to The Farmer’s Dog with recommended recipes for your pup and free delivery to your home.

Freshpet’s questionnaire has 9 pages, with 1 or 2 questions per page. The questions include basic info like your dog’s name, breed, and age as well as more specific details like their health concerns, dietary preferences, ingredients to be screened out, and type of food currently eaten.

The Farmer’s Dog also has an equally thorough questionnaire, including questions about your pet’s activity level, body type, and treats. The screen around health issues is particularly detailed.

You can check out and immediately purchase The Farmer’s Dog food recommended by the questionnaire straight from the final screen.

Freshpet has 45 products, but the questionnaire only screened for 2 health concerns – “Itchy Skin” and “Tummy Trouble.”

The Farmer’s Dog allows you to screen for 23 health conditions but only offers 4 different kinds of pet food, which implies that there are only a few broad ways of treating most health concerns.

Ordering and Delivery

Winner: The Farmer’s Dog 

The ordering processes for these services are completely different.

Freshpet distributes its food through third parties like grocery stores, Walmart, and Amazon. If you want a one-off order, though, this might appeal to you.

The only place you can order Freshpet as a subscription is via Petco. If you sign up for Petco, you can order Freshpet Custom Meals as a subscription with free delivery. You’ll have to complete a separate 2-minute questionnaire about your pup on the Petco website first and manage your Repeat Delivery from your Petco account. It’s also not available nationally yet, but you can find out if it delivers to your zip code in the questionnaire. 

Ordering from the Farmer’s Dog is done via its website, although you’ll have to take the questionnaire first. On the last screen, you’ll find the Checkout page. This is where you can start your subscription by signing up and ordering a trial. The cost and the length of time will vary by dog depending on its needs.

The minimum order size is dependent upon your dog’s size. For a larger breed, the minimum is 7 days’ worth of food.

Although The Farmer’s Dog doesn’t offer one-off orders, it does have a trial period. In my case, the trial period was 2 weeks, after which an order would be billed and shipped every 6 weeks. The Farmer’s Dog ships to the 48 contiguous states and orders typically arrive sometime between Tuesday and Saturday.

You can easily rush, edit, delay, or change the address for orders. Simply go to the Subscription tab of your Customer Account and make any changes you need. The Farmer’s Dog lets you track your order’s progress on its website, but it doesn’t have an app.

How Do the Meals Arrive?

Winner: Tie

Meals from The Farmer’s Dog come in plastic bags stored in a cooled box. The bags are labeled to differentiate between recipes and are pre-portioned for your pet.

The Farmer’s Dog meals should be stored in either the refrigerator or freezer. They come with a feeding guide that’ll help you sort through the details. As a general rule, thawed meals last 4 days in the fridge and can be frozen for 4 months in the freezer.

Freshpet’s packaging will vary depending on where you buy the products from, but it always contains instructions and use-by dates. It’s best to store them in the refrigerator, where opened packages can last up to 7 days. However, they can be frozen if needed and will last 1-2 months. The nutrition and flavor won’t be affected, but the appearance might change a bit.

With Freshpet, you’ll have to portion the meals yourself, even if you ordered a subscription via Petco. Prepping the meals is similar to The Farmer’s Dog, though. Simply pour or scoop the portion into a bowl and cut it up if necessary. You can add a little hot water if your pet prefers warm food.

As for environmental concerns, the companies both make a good effort to be green.

The Farmer’s Dog cardboard box is recyclable. The insulation is biodegradable and will even dissolve under running water. The food-storage containers are also biodegradable and the packs are all made from non-toxic, BPA-free materials.

If you buy Freshpet from a physical store, it won’t come with extra packaging. Otherwise, it depends on the retailer. Freshpet also has several initiatives and programs that focus on the environment, for example, it never uses landfills, uses renewable energy, and saves water where possible.

Pricing

Winner: The Farmer’s Dog  

Freshpet’s prices vary depending on which store you buy them from and tend to be more expensive with mark-ups and the overheads of physical stores. Because you deal directly with The Farmer’s Dog, its prices stay lower and more consistent.

Feeding my 70-pound pit bull Mookie, a full The Farmer’s Dog diet would cost $8.14 a day after his trial box. That’s not cheap when compared to mass-market kibble, but it’s well within the standard range for higher-end dog foods, and the food is considerably better for your pet.

Feeding Big George, an active 10-pound Chihuahua mix, would cost $3.56 a day. If Big George were a lazy 180-pound St. Bernard/Newfoundland mix, his The Farmer’s Dog subscription would be $14.96 a day.

Freshpet’s questionnaire recommended its Grain Free Beef & Bison Recipe. Because Mookie was chunky, I calculated for a 60-pound dog (his ideal weight). Using Freshpet’s recommended 1.25 pounds of food per day, a 5-pound roll would last 4 days.

At Petco, a 5-pound roll of Grain Free Beef & Bison costs $38.49. That’s $9.74 a day, which is nearly 20% higher than the cost of The Farmer’s Dog. That also doesn’t include shipping costs if ordering online, while The Farmer’s Dog offers free shipping.

Big George the Chihuahua mix would take 10 days to finish this roll ($3.85/day). Big George, the St. Bernard/Newfoundland mix would need half a roll per day ($19.25/day).

Petco’s Freshpet Custom Meals plans start from $3 per day, although this will be higher for larger and more active dogs. The subscription includes free delivery, though.

The Farmer’s Dog states that if your pup doesn’t like the food, you can get a refund as long as you agree to donate your remaining unused food to a dog shelter.

Freshpet refunds go through the third party from which you made the original purchase. They’re available, but they might be trickier to process and will vary depending on the store.

Freshpet vs. The Farmer’s Dog — Quick Overview

The Farmer’s Dog offers the most convenient method to order fresh pet food regularly. The subscription delivers perfectly portioned, fresh food targeted to your pup, so it’s one less thing to think about. 

With a money-back guarantee and a trial period, testing out the service is essentially risk-free, even if your dog is a picky eater. While it may not offer as many recipe choices as Freshpet, the service does boast a higher quality, featuring human-grade, USDA-approved ingredients. 

The Farmer’s Dog is also less expensive than Freshpet, particularly if you utilize a discount code (like this one: Get 60% off on your first order!). You’re also guaranteed free shipping, while shipping varies with Freshpet depending on which third-party retailer you decide to buy from. 

Freshpet could be your choice if you prefer placing single orders or want a broader range of options, including treats. Also, if you own dogs and cats, Freshpet might be a better pick as they offer a specific line for cats, enabling you to shop for both pets simultaneously. 

Freshpet has also recently teamed up with Petco to offer a subscription-style service. You’d be signing up with Petco and not Freshpet, though. It’s not available nationally yet, but it’s worth keeping an eye on the Petco site if you’d like Freshpet meals on subscription in the future.

In my opinion, The Farmer’s Dog is worth checking out if you want easy, fresh dog food. It’s also the only service that made it onto our list of the top fresh dog food delivery services of the year.

FAQ

Do vets recommend Freshpet dog food?

Is The Farmer’s Dog expensive?

The Farmer's Dog costs more than regular dog food. But, I think it's worth it for fresh, high-quality meals.

Is The Farmer’s Dog a raw diet?

No, The Farmer’s Dog isn’t a raw diet. It’s a fresh diet made from human-grade food, but it’s gently cooked to seal in nutrients and therefore doesn’t constitute a raw diet.