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Written by: Mike Pawlik on Jun 2nd, 2023

Ollie vs. The Farmer's Dog vs. Nom Nom 2023: Only One Winner

Choosing the right food for your dog can feel more challenging than it should be. Many fresh dog food delivery services claim to use only the best, wholesome ingredients – but what if your pup has certain health conditions, dietary preferences, or needs to eat restrictively?

To help you out, my team and I have put 3 big-name competitors through their paces. In this battle of Ollie vs. The Farmer’s Dog vs. Nom Nom, you’ll find out what the differences are, how each one stacks up against the other, and ultimately, which one will best suit your own pup’s needs.

The Farmer’s Dog came out on top – though it’s a close call! Not only does this service require you to fill out an in-depth meal customization questionnaire so you can tailor your dog’s food to their specific needs, but it also happens to be most affordable of all 3 services. Read on to find out more. 

At a Glance: Who Won Each Category?

💲 Price:

The Farmer’s Dog ($2/day)

🍗 Ingredient Quality:


🍴 Recipes:

Ollie (6 recipes + extras)

⏰ Packaging and Prep:


👍 Ordering and Delivery:


Ingredient Quality

Winner: It’s a tie

Ollie, The Farmer’s Dog, and Nom Nom all offer fresh dog food comprising human-grade, wholefood-based ingredients designed by board-certified veterinary nutritionists. Each and every recipe also meets strict AAFCO standards for all life stages. But there are perhaps just a few subtle differences you may want to be aware of.


Ollie states that its chicken and turkey are raised without added hormones, as per USDA guidelines, and its premium lamb comes from the US, New Zealand, or Australia. You’ll also find carefully-sourced human-grade produce, seeds, and oils that contain no by-products, fillers, artificial flavorings, or preservatives – which is great to see. All of Ollie’s recipes are prepared in a USDA-certified kitchen.

All of Ollie’s recipes are also free from corn, wheat, and soy. However, not all the recipes are grain-free, namely the Fresh Chicken With Carrots. At the time of this article’s publication, all of Ollie’s other Fresh food meals are free from grains.

ollie recipe, Fresh Turkey

Ollie's Fresh Turkey with Blueberries contains the highest amount of protein on the menu.

Ollie’s ingredients are essentially the same whole foods a human requires for optimal health. These include nutrient-dense foods like carrots, peas, sweet potatoes, fresh turkey, chicken, beef, and more. You’ll also find a healthy number of so-called superfoods like blueberries, spinach, chia seeds, and kale. 

If you’re concerned about protein content, Ollie’s recipes are relatively high in protein. The Fresh Turkey dish is the highest protein offering, with a minimum of 11% per serving. You’ll find that all the other dishes contain somewhere between 9-10% minimum. 

Finally, Ollie employs a small-batch, low-temperature cooking technique that helps to preserve the most amount of vital nutrients and minerals. 

The Farmer’s Dog

The Farmer’s Dog also promises only human-grade ingredients and processes. It uses clean, USDA-certified proteins combined with simple, fresh produce and an array of health-boosting vitamins and minerals, all balanced according to AAFCO standards. You’ll never find feed-grade ingredients or foods that have been processed to be shelf-stable. 

All the recipes are formulated by pet nutritionists and approved by vets. They’re even tested on humans! The 4 recipes include a pork, turkey, beef, and chicken option, and all are grain-free. In each dish, you’ll find a solid helping of superfoods such as sweet potato, liver, broccoli, spinach, parsnip, kale, sunflower seeds, fish oils, and brussels sprouts. 

the farmer's dog chicken recipe

The Farmer's Dog's popular Chicken Recipe is packed with protein.

Each dish from The Farmer’s Dog also contains a minimum of 8% crude protein, but the general range is somewhere between 8-11.5%. If you want the highest amount of crude protein right out of the gate, the chicken recipe contains the most, at 11.5%.

Much like Ollie’s dishes, The Farmer’s Dog’s meals are gently cooked at low temperatures in line with USDA standards. After that, they’re flash-frozen for convenience, safe shipping, and to maintain the high levels of nutrients without the need for preservatives. Preparing the meals in such a way ensures they’re as fresh as possible once they finally arrive at your doorstep.

Nom Nom

Nom Nom follows a very similar trend to Ollie and The Farmer’s Dog. Its nutrient-packed meals only use wholefood ingredients that are processed in the US. The ingredient profile of each recipe is developed by board-certified veterinary nutritionists for maximum balance.

Each recipe also includes a custom mix of vitamins D, E, B1, B2, B12, iron, iodine, zinc, selenium, copper, manganese, choline, and taurine, all of which work in harmony to ensure your pup remains as healthy as possible.

nom nom now's hormone-free recipes

All of Nom Nom Now's meats are hormone-free, and all recipes but the Turkey Fare are grain-free

Nom Nom cooks each ingredient gently and separately, after which they’re combined in batches. This helps to seal-in vital nutrients and maximizes digestibility. Of its 4 recipes, only the turkey dish contains grains. All the meats used are hormone-free. 

You’ll also find a large number of superfoods, including carrots, eggs, sweet potatoes, squash, spinach, kale, and mushrooms. The crude protein content for all 4 dishes is around 7%-10%, with the Turkey Fare being the highest protein meal. 

Meals and Customization

Winner: The Farmer’s Dog

Each service offers a questionnaire, but The Farmer’s Dog asks more specific questions about your furry friend’s health, with queries related to anxiety, bad breath, cancer, constipation, allergies, sensitivities, and more.

All 3 services will ask about your dog’s weight, desired weight, breed, body shape, age, activity level, and if they have any allergies, but The Farmer’s Dog is, without doubt, the better choice for those with pets who have more specific health concerns. The packets even arrive pre-portioned based on your pet’s caloric needs, to prevent you from overfeeding.

the farmer's dog questionnaire

The Farmer's Dog questionnaire asks very specific questions about your dog's health concerns

Ollie will only allow you to select sensitivities and allergies from a limited list, with options such as corn, dairy, fish, beef, chicken, and wheat, but it doesn’t ask you about specific health concerns. However, it’s still a relatively in-depth questionnaire that’ll help you to source the right food for your dog.

ollie customization questionnaire

Ollie asks if your puppy has any food sensitivities or allergies

Nom Nom will also ask about specific health conditions such as a sensitive stomach, arthritis, or a dull or flaky coat – it just doesn’t have as many options to select as The Farmer’s Dog. Since not all competitors in the dog food space offer this level of customization, it’s still good to see. 

nom nom now customization options

Nom Nom Now asks about specific health conditions and allergies

The Farmer’s Dog and Nom Nom both offer 4 recipes each, while Ollie has 6, though you should keep in mind that the dishes you’ll have access to will depend on the results of your questionnaire – not all the meals will be suitable for your dog. 

Ollie offers 4 Fresh recipes: Fresh Beef with Sweet Potatoes, Fresh Chicken with Carrots, Fresh Turkey with Blueberries, and Fresh Lamb with Cranberries. It also offers 2 vet-formulated, kibble-style Baked recipes – the Baked Beef with Sweet Potatoes and Baked Chicken with Carrots. Excitingly, you can mix and match and order both types of food. 

The Farmer’s Dog meals comprise a Turkey Recipe, Chicken Recipe, Beef Recipe, and Pork Recipe – all of which are fresh – while at Nom Nom you’ll find Beef Mash, Chicken Cuisine, Pork Potluck, and the Turkey Fare. 

Two of the services offer subscriber-only extras, too. At Ollie, you’ll find 3 treats and 3 supplements. The treats include Chicken and Apple Jerky, Beef and Sweet Potato Jerky, and Sweet Potato Slices, while the supplements include Probiotic Chews and Zoomies hip and joint formula pills, which can all be good for your pup’s teeth, gums, and overall health.

image showing 3 dog treats available fro Ollie

Ollie offers two different types of Jerky dog treats along with Sweet Potato Slices
Nom Nom also offers some interesting add-ons, including probiotics and a microbiome testing kit that allows you to gauge your dog’s gut health to find out how the food they eat is affecting them.

nom nom now's gut health probiotics

Nom Nom offers a collection of probiotic supplements to support your pup's gut health

At this time, The Farmer’s Dog doesn’t appear to sell anything other than its fresh foods, but – as mentioned – it does do these especially well. The service’s high personalization process means your dog’s food will be created and portioned to meet their specific calorie, health, and lifestyle needs. 

Ordering and Delivery

Winner: It’s a tie

All 3 services make it easy to order your dog’s meals. After filling out the initial questionnaire, you’ll be presented with a list of options that could suit your pup. After that, you can add any extras, or simply check out. The process is virtually identical with all 3 dog food delivery services.

Ollie and Nom Nom also offer half-portions that’ll net you around a 48% discount. The idea here is that you can combine it with your dog’s existing pet food to simply boost their diet while keeping costs down. I found this a great way to test if your dog likes either Ollie or Nom Nom foods – and you can always switch to full portions if they do. 

Ollie, The Farmer’s Dog, and Nom Nom all require you to order a minimum of 2 weeks' worth of food. You’ll automatically be signed up for auto-shipments after this, though you can pause or cancel your subscription at any time. And while one-off orders aren’t advertised, nothing stops you from ordering your first batch then immediately canceling your auto-ship subscription.

All 3 services have flexible subscription models that allow you to receive your pet food at intervals to suit you, including weekly, bi-weekly, and monthly.

ollie, ios app

Ollie offers an app for iOS and Android that allows you to manage your subscription

If you need to make changes to your order, you need to do so by a specific date and time with both Ollie and The Farmer’s Dog. With Ollie, for example, your cut-off date for changes will be 4-5 days before your next order ships. You can also skip deliveries and reschedule up to 6 weeks in advance. Rescheduling your Farmer’s Dog order is easy, too. You can organize it to arrive sooner or delay the shipment from within your account dashboard. 

Nom Nom doesn’t specify a cut-off time or date for changes – you’ll simply have to do it before your order gets processed, which you can check via your account dashboard. The company suggests that contacting Nom Nom customer support by phone, chat, text, or email is the best way. 

Ollie, The Farmer’s Dog, and Nom Nom all deliver to the 48 contiguous states. Ollie’s shipments will take around 6 days to arrive from the time you place your order, The Farmer’s Dog deliveries promise to arrive in 1-week intervals, while I confirmed with an agent that Nom Nom shipments will take just 1-2 days. 

If you prefer to use an app to manage your subscription, Ollie is the only service that offers one for both iOS and Android. With its app, you can manage your deliveries, make changes to your subscription, and explore extras. 

How Do the Meals Arrive?

Winner: It’s a tie

Meals from Ollie, The Farmer’s Dog, and Nom Nom will arrive in an insulated box. Everything is neatly labeled, perfectly portioned, and vacuum-packed for convenience. 

All 3 services recommend the fresh meals are stored in either the fridge or freezer upon delivery, though all will have slightly different guidelines. Ollie, for example, recommends that you store your packs in the freezer (where they will last 6 months if unopened). Once refrigerated, they’ll need to be consumed within 4 days. 

You’ll even get a starter pack in your first delivery, which includes a handy precision serving scoop and a silicone “puptainer”, which will allow you to preserve the freshness of your dog’s opened food until it’s eaten. 

Ollie's starter box contents

You'll get some fun extras in your Ollie starter pack, including a feeding guide, scoop, and storage container.

Nom Nom also suggests its meals can be frozen for up to 6 months and states that any refrigerated fresh food should be eaten within 7 days. The Farmer’s Dog’s instructions are to keep its food at a safe temperature in the fridge. Like Ollie, the food can be stored for 4 days in the fridge and up to 6 months in the freezer. Each order also comes with a storage guide inside the box.

Example of how to feed your dog with The Farmer's Dog

The Farmer's Dog makes it easy to feed your pup with its vacuum-packed portions.

You can feed your pet The Farmer’s Dog’s fresh food straight from the fridge or add a touch of hot water if they prefer warm meals. Each vacuum-packed portion is 1 day’s worth of food, so you might have to divide it up depending on how many times a day your pup prefers to be fed. Again, there’s a great guide to refer to. 

Nom Nom's simple feeding technique

Nom Nom's meals come in individual packets.

Nom Nom’s dog food comes perfectly portioned in individual packets that you can rip open, pour, and serve. There are no specific instructions about warming the food. 

All 3 services do a solid job at offering sustainable and recyclable packaging. Your Ollie shipment will include a curbside recyclable liner to keep the meals cold, while the bags used for the service’s Baked food are also recyclable through a store drop-off program.

The Farmer’s Dog insulation is biodegradable; you can compost it or even just pop it in the sink and run some water over it and it will dissolve down the drain. The service also promises biodegradable storage containers, and the food packs are made from non-toxic, BPA-free materials. Nom Nom also delivers packaging that is either recyclable or made from recyclable materials – everything from the box and meal packs to the insulted liner.


Winner: The Farmer’s Dog

The Farmer’s Dog offers the lowest price of the 3 services for a 2-week shipment, with prices starting at $2/day. That said, I’ve found that all 3 fresh pet food delivery services are fairly similar in terms of cost, especially when you consider that each one also offers free shipping.

Ollie prices start from $4-$8 per day, while Nom Nom starts at $2.40. Both Ollie and Nom Nom offer add-ons and these, of course, will affect your order total, too. Ollie’s Chicken and Apple Jerky treats cost around $10 for a 5oz bag. The supplements cost around $22 for 60 chews. However, you’ll get 75% off your first order when you sign up to these. Nom Nom’s probiotic formulas – both the Full Spectrum and GI-Targeted – cost around $40 for a 30-day supply, but you’ll get 25% off your first order. 

All 3 services promise straightforward return policies and refund processes if you’re not happy with your order. Ollie offers a 100% money-back guarantee – but only on your first box – while Nom Nom suggests contacting its team by email within 30 days of receiving your shipment if you require a refund (or to explore other options).

The Farmer’s Dog states that if your dog doesn’t like its food, it’ll send you some different recipes to try. Otherwise, you can opt for a refund if you promise to donate the rest of the food your pet didn’t like to an animal shelter.

Ollie vs. The Farmer's Dog vs. Nom Nom — Quick Overview


The Farmer’s Dog

Nom Nom

Best for

Dogs and/or puppies

Dogs and/or puppies

Dogs and/or puppies

Starting price

$4-$8 per day



Shipping cost





Weekly, bi-weekly, monthly

Weekly, bi-weekly, monthly

Bi-weekly, monthly, bi-monthly


6 choices

4 choices

4 choices

Meal storage

4 days in the fridge.

6 months in the freezer.

4 days in the fridge.

6 months in the freezer.

7 days in the fridge. 

6 months in the freezer.

Are meals pre-portioned?




Ingredient quality

Human-grade, board-certified, veterinarian approved

Human-grade, board-certified, veterinarian approved

Human-grade, board-certified, veterinarian approved


Fillers, hormones, artificial flavors, corn, wheat, and soy

Fillers, hormones, artificial flavors,


Fillers, hormones, artificial flavors, grain-free options

Customizable based on:

Weight, breed, sex, age, health, allergies, activity

Weight, breed, sex, age, health, allergies, activity, health conditions

Weight, breed, sex, age, health, allergies, activity, health conditions





Money back guarantee?




Our reviewer’s rating




Current deal

Get 60% Off Your Starter Box!

Get 60% off on your first order!

Take 60% Off Your First Order

And The Winner Is: The Farmer’s Dog

Every service in this roundup has good reasons to choose it, but my top pick is The Farmer’s Dog. It's not just affordable, it also offers a really personalized service that lets you tailor your dog's food to their specific health and lifestyle needs.

However, all are great options thanks to their high-quality ingredients and flexible plans, and some of the other service’s highlights might appeal more to you and your pup. Ollie and Nom Nom’s half-portion plans are a great way to test out the food before committing to full portions, for example. 

For even more options, check out our round-up of the best fresh dog food services of the year.


Is Ollie better than Nom Nom?

Ollie and Nom Nom differ, but Ollie isn’t necessarily better. Ollie is a good choice if you’re looking to avoid corn, wheat, or soy products, and it offers a few more options – such as gently baked kibble-style meals – that Nom Nom doesn’t. Both services allow you to order half portions if you’d like to try out the dog food before committing to a larger order.

Is Ollie dog food vet approved?

Yes – Ollie’s dog food has been approved by board-certified veterinarians and animal nutritionists. All of the meals have been carefully formulated to ensure your pup gets the necessary vitamins and minerals for optimal health. Each recipe also contains a high amount of minimum crude protein that further ensures good health.

Is The Farmer’s Dog better than kibble?

Yes, absolutely. The Farmer’s Dog offers fresh food that’s been made with veterinarian-approved, human-grade wholefoods that are cooked gently at very low temperatures to preserve their nutrition. Many (if not all) kibbles out there are highly processed, packed with “filler” ingredients, and nowhere near the same quality.

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