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Written by: Mike Pawlik on Jan 26th, 2023

Ollie vs. Farmer's Dog vs. Nom Nom 2023: Which One to Pick

Finding and choosing the best fresh food for your furry friend feels a lot more challenging than it really should be. With seemingly tons of options out there today, it’s not as simple as picking one and running with it. Many fresh dog food delivery services claim to use the best, most wholesome ingredients – but what if your pup has certain health conditions, dietary preferences, or needs to eat restrictively?

Fortunately, my team and I have put these three competitors through their paces to find out which one comes out on top. In this battle of Ollie vs. Farmer’s Dog vs. Nom Nom, you’ll find out what the exact differences are, how each one stacks up against the other, and ultimately, which one will best suit your pup’s needs.

Overall, I’ve found that The Farmer’s Dog is the best of all three options (though it’s close!) because it offers an in-depth meal customization questionnaire that tailors your dog’s food to its specific health needs. It also happens to offer the most affordable pricing of all three competitors.

At a Glance: Who Won Each Category?

💲 Price:

The Farmer’s Dog ($$2/day)

🍗 Ingredient Quality:


🍴 Recipes

Ollie (4 recipes + 3 add on options)

⏰ Packaging and Prep


👍 Ordering and Delivery:


Ingredient Quality

Winner: Tie

I don’t think you can really go wrong with any of the three options on this list. Each competitor offers fresh dog food using human-grade, whole foods-based ingredients designed by board-certified veterinary nutritionists. Each and every recipe you get from any of these competitors also meets strict AAFCO standards for all life stages. But there are just a few subtle differences you may want to be aware of.


In terms of Ollie, its chicken and turkey are raised without added hormones as per USDA guidelines, and its premium lamb comes from the US, New Zealand, or Australia. You’ll also find carefully-sourced human-grade produce, seeds, and oils that contain no by-products, fillers, artificial flavoring, or preservatives which is great to see. All of Ollie’s recipes are also prepared in a USDA-certified kitchen.

You’ll be happy to know that all of Ollie’s recipes are free from corn, wheat, and soy as well which dogs really shouldn’t be consuming. However, not all recipes are grain-free. If you’re looking for specific grain-free recipes, take a look at the Beef % Sweet Potatoes recipe. At the time of this article’s publication, this is Ollie’s only grain-free recipe.

ollie recipe, Fresh Turkey

Ollie's Fresh Turkey recipe contains at minimum 11% protein

The ingredients you’ll find at Ollie are essentially the same that a human would need to eat for optimal health. These include carrots, peas, sweet potatoes, fresh turkey, chicken, beef, and more. You’ll also find a healthy number of superfoods like blueberries, spinach, chia seeds, and kale which provide our K9 buddies with a healthy helping of essential nutrients (just like humans!). None of the ingredients contain fillers or artificial flavors, either.

If you’re wondering about minimum protein content, Ollie’s Turkey recipe contains a minimum of 11% protein. This is its highest-protein offering which is slightly ahead of the chicken, beef, and lamb offerings. You’ll find that the other recipes contain somewhere between 9% and 10% protein at minimum. Finally, Ollie employs a small-batch, low-temperature cooking technique that preserves the most amount of vital nutrients and minerals.

The Farmer’s Dog

The Farmer’s Dog promises that every one of its recipes is made using human-grade ingredients and processes. It also uses clean USDA proteins mixed with simple produce and balanced with an array of health-promoting vitamins and minerals. It never uses feed-grade ingredients, and it never processes its ingredients to be shelf-stable. Each meal is 100% complete and balanced according to AAFCO standards.

All four recipes you’ll find at The Farmer’s Dog are grain-free. This includes the pork, turkey, beef, and chicken recipes. On top of that, you’ll find a healthy serving of superfoods in each recipe like sweet potato, cauliflower, liver, broccoli, spinach, parsnip, kale, sunflower seeds, fish oils, and brussels sprouts. These ingredients are some of the most nutritious a human can eat which means they’re equally nutritious for your loyal friend.

the farmer's dog chicken recipe

The Farmer's Dog's Chicken recipe contains around 11.5% crude protein at minimum

Each recipe you can get at The Farmer’s Dog contains a minimum of around 8% crude protein, but the range is somewhere between 8% to around 11.5%. If you want the highest amount of crude protein right out of the gate, I recommend going with the chicken recipe as it contains 11.5%.

The Farmer’s Dog’s meals are gently cooked at low temperatures in line with USDA standards. After that, they’re flash-frozen for convenience and to maintain high levels of nutrients without degrading them. Preparing meals in such a way ensures that they’re as fresh as possible once they finally arrive at your doorstep, and in your dog’s food dish.

Nom Nom

Nom Nom follows a very similar trend. It only uses whole food ingredients that are processed in the US. The ingredient profile of each recipe is developed by the on-staff board-certified veterinary nutritionists and Ph.D. nutritionists which ensures meals are balanced.

Each recipe also includes a custom mixture of vitamins D, E, B1, B2, B12, iron, iodine, zinc, selenium, copper, manganese, choline, and taurine. This all works together to ensure your pup remains as healthy as possible. Of course, just like the other two competitors on this list, Nom Nom’s meals meet AAFCO’s nutrient profiles for all life stages.

nom nom now's hormone-free recipes

All of Nom Nom Now's meats are hormone-free, and all recipes but the Turkey Fare are grain-free

Nom Nom cooks each ingredient gently and separately, after which they’re mixed together in batches. This helps to seal in vital nutrients and maximizes digestibility. Of all four recipes – the Chicken Cuisine, Beef Mash, Pork Potluck, and Turkey Fare – the only one that includes grain is the Turkey Fare. Each recipe is hormone-free.

You’ll also find a large number of superfoods here, just like with Ollie and The Farmer’s Dog. Superfood ingredients include carrots, eggs, potatoes, sweet potatoes, squash, spinach, kale, and mushrooms. In terms of minimum crude protein content, the range for all four meals is about 7%-10%. The meal with the highest minimum crude protein content is the Turkey Fare at around 10%.

Meals and Customization

Winner: The Farmer’s Dog

Each competitor in this article has an in-depth questionnaire that helps you get customized food for your pup’s exact needs. The questionnaires ask many of the same general questions about your dog’s weight, desired weight, breed, body shape, age, activity level, or if he or she has any allergies. However, you’ll find there to be some slight differences in the questions, though, which I’ll go over.

Both Nom Nom and Ollie ask very similar questions in terms of what I mentioned above, but The Farmer’s Dog goes more in-depth. The Farmer’s Dog asks specific questions about whether your furry friend has any health conditions like anxiety, bad breath, cancer, constipation, allergies, sensitivities, and much more.

This questionnaire is the most in-depth I’ve personally ever seen. For this reason, I’ve chosen The Farmer’s Dog as the number one competitor if your dog has any specific health conditions.

the farmer's dog questionnaire

The Farmer's Dog questionnaire asks very specific questions about your dog's health concerns

Ollie, on the other hand, only asks if your dog has certain sensitivities or allergies like corn, dairy, fish, beef, chicken, and wheat (to name just a few), but doesn’t ask about specific health concerns. It’s still a decent questionnaire that’ll help you get dog food that helps your pup’s health rather than hinders it.

ollie customization questionnaire

Ollie asks if your puppy has any food sensitivities or allergies

Nom Nom does ask about specific health conditions like a sensitive stomach, arthritis, or a dull or flaky coat – it just doesn’t have as many options to select as The Farmer’s Dog. Since not all competitors in the dog food space offer this much customization, it’s still something nice to see. Each dog has a specific health profile, so the fact that Nom Nom does its best to address this makes me confident in its offerings.

nom nom now customization options

Nom Nom Now asks about specific health conditions and allergies

In terms of recipes on offer, each dog food delivery service on this list offers four recipes. Here’s what each competitor offers:

  • Ollie offers beef, lamb, chicken, and turkey

  • The Farmer’s Dog offers turkey, chicken, pork, and beef 

  • Nom Nom offers turkey, chicken, pork, and beef

Keep in mind that the recipes you’ll have access to will depend on how you filled out the initial questionnaire.

You can get a few add-ons and extras as well. For example, Ollie offers three supplements and three treats. Treats include Chicken and Apple, Beef and Sweet Potato Jerky treats, and Just Sweet Potato Slices. The supplements include Belly Rubs probiotics, Zoomies hip and joint formula pills, and Chill Pills. These can all be good for your pup’s teeth, gums, and overall health., dog treats

Ollie offers two different types of Jerky dog treats along with Sweet Potato Slices

Nom Nom offers some interesting add-ons, too. For one, it offers two different probiotics – one for your dog’s overall gut health, and one full-spectrum probiotic. Something else really unique is its microbiome testing kit. With it, you can gauge your dog’s microbiome to find out how the food he or she eats is affecting his or her health. It also allows you to measure any changes and act accordingly. Keep in mind that you’ll only be able to order Nom Nom’s supplements once you complete your pup’s questionnaire.

nom nom now's gut health probiotics

Nom Nom offers a collection of probiotic supplements to support your pup's gut health

At this time, The Farmer’s Dog doesn’t appear to sell anything other than its pet foods. If you’re looking for any add-ons like dog treats, pills, and probiotics, I recommend checking out Ollie or Nom Nom instead.

Ordering and Delivery

Winner: Tie

All three competitors make it very easy to order your dog’s meals. After filling out the initial questionnaire, you’ll be presented with a list of options that could suit your pup. After that, you can simply add any add-ons, or check out. The process is virtually identical with all three dog food delivery services.

One thing to note, however, is that Nom Nom also offers half-portion orders that’ll net you a 48% discount. The idea here is that you’ll mix this with your existing dog food to improve his or her diet while keeping your costs lower. I found this to be a great idea to test the waters so to speak. If you end up being really happy with the food, you’re always welcome to switch to full portions.

The minimum order with each competitor is two weeks' worth of food. You’ll automatically be signed up for auto-shipments after this. Keep in mind that you can pause or cancel your subscription at any time as well. Technically speaking, one-off orders aren’t exactly advertised, but nothing stops you from ordering one batch, and then immediately canceling your auto-ship subscription.

All three services have flexible subscription models allowing you to receive food at intervals that suit you including, weekly, bi-weekly, and monthly.

ollie, ios app

Ollie offers an app for iOS and Android that allows you to manage your subscription

If you need to make any changes to your order, each competitor requires you to do so by a specific date and time. For example, Ollie requires you to make any changes about four to five days before your next order ships. You can also skip your deliveries and reschedule for up to six weeks at a time.

In terms of shipping, Ollie delivers to all 48 contiguous states. At this time, it doesn’t deliver to Alaska or Hawaii. Shipping takes around six days from the time you place your order.

Nom Nom also delivers to all 48 states. I confirmed with the live chat agent that deliveries take anywhere from one to two days to arrive from the time you place your order.

Following a similar trend, The Farmer’s Dog also ships to the 48 contiguous states. Shipments are promised to arrive in one-week intervals. For example, if you place your order on a Friday, it’s promised to arrive the week of the following Monday.

Nom Nom doesn’t offer any specific cutoff date or time to make changes to your order. You’ll have to do so before your order gets processed which can be accomplished from within your account dashboard. You can also do so by contacting Nom Nom customer support by phone, chat, text, or email.

The Farmer’s Dog allows you to reschedule your shipment as well. You can schedule it to arrive sooner, or delay the shipment from within your account dashboard. Your exact delivery date depends on your address so this will be unique for each customer.

If you’re looking to use an app for iOS or Android to manage your subscription, the only competitor that offers one for both platforms is Ollie. With its app, you can manage your deliveries, make changes to your subscription, and explore extras. Neither of the other two competitors offers an app at the time of this article’s publication.

How Do the Meals Arrive?

Winner: Tie

All of the meals for each competitor arrive in an insulated box. Everything is neatly labeled, and Nom Nom even portions each meal individually for added convenience. Nom Nom’s food is freshly prepared a few days before it gets shipped to you and contains individually portioned meals.

All three competitors suggest that you store your dog’s food in the freezer, and take it out about 24 hours before feeding time. However, each company has different guidelines in terms of how exactly to store the food.

For example, Nom Nom recommends that you keep the dog food in your fridge for no longer than seven days, and in the freezer for up to six months. Ollie recommends that you store the food in the fridge for no longer than four days and in the freezer for up to six months. The Farmer’s Dog’s storage instructions state to keep the food at a safe temperature in the refrigerator. The food can be stored for four days in the fridge and up to six months in the freezer. Each order also comes with an easy storage guide inside the box.

The Farmer’s Dog states that you can feed your dog the food straight from the fridge, or add a bit of hot water if he or she prefers warm meals. The Farmer’s Dog pre portions its meals, but each portion is one day’s worth of food. You would have to divide that according to your feeding intervals. Don’t worry though as there’s a feeding guide provided with the food.

Nom Nom’s dog food comes perfectly portioned in individual packets that you simply rip open, pour, and serve. There are no specific instructions stating to add hot water, but nothing is stopping you from slightly heating the meals in the microwave if your pup prefers warm dinners. I don’t blame him or her in that case!

Ollie’s food comes with a “precision scoop” that lets you easily portion your dog’s food without having to think about it or measure anything. You’ll also get a silicone-type container to keep the food safely in the fridge once the bag has been cut open. Again, Ollie doesn’t have specific instructions for heating the food, but you’re welcome to do so if that’s what your pup prefers.

In terms of recyclability, The Farmer’s Dog’s shipment box and insulation are biodegradable. You can compost the insulation or even run some water over it in the sink, and it’ll dissolve on its own. The food storage containers are also biodegradable, and all of The Farmer’s Dog’s food packs are made from BPA-free materials and are non-toxic.

Most of Ollie’s packaging is also recyclable. The liners that keep your dog's food cold are recyclable as well. Nom Nom’s boxes, meal packs, and premium insulating liners are also all either recyclable or made from recycled materials.


Winner: The Farmer’s Dog

The Farmer’s Dog offers the lowest price for a two-week shipment of all three dog food delivery services on this list. Prices start at $$2/day. However, I found that most competitors are fairly similar in terms of pricing, especially when you consider that each one offers free shipping.

Both Ollie and Nom Nom offer some add-ons. Ollie’s Chicken and Apple Jerky treats cost around $10 for a 5-oz bag. The Belly Rubs and Zoomies formulas cost around $22 for 60 chews each. You’ll also get 75% off your first order of all of Ollie’s add-ons.

On the other hand, both of Nom Nom’s probiotic formulas – the Full Spectrum and GI-Targeted – cost about $40 for a 30-day supply, but you’ll get 25% off your first order. The Farmer’s Dog currently doesn’t offer any sides, snacks, treats, multivitamins, or other add-ons.

In terms of return policies and refunds, Nom Nom says to contact its team by email within 30 days of receiving your order to request a full refund of your first order, or to explore other options. Ollie offers a 100% money-back guarantee, but only on your first starter box.

The Farmer’s Dog states that, if your dog doesn’t like its food, it’ll send you some different recipes to try – otherwise, you can opt for a refund if you donate the rest of the food he or she didn’t like to an animal shelter.

Features Comparison: Ollie vs. Farmer's Dog vs. Nom Nom


The Farmer’s Dog

Nom Nom

Best for

Dogs or puppies

Dogs or puppies

Dogs or puppies

Starting price

$$4-$8 per day


$$5 per day

Shipping cost





Weekly, biweekly, monthly

Weekly, biweekly, monthly

Every two to eight weeks


4 choices

4 choices

4 choices

Meal storage

4 days in the fridge.

6 months in the freezer

7 days in the fridge.

4 months in the freezer

7 days in the fridge. 6 months in the freezer

Are meals pre-portioned?




Ingredient quality

Human-grade, board-certified veterinarian approved

Human-grade, board-certified veterinarian approved

Human-grade, board-certified veterinarian approved


Corn, wheat, and soy

Three grain-free options; one with brown rice


Customizable based on:

Weight, breed, sex, age, health, allergies, activity

Weight, breed, sex, age, health, allergies, activity, health conditions

Weight, breed, sex, age, health, allergies, activity, health conditions





Money back guarantee?




Our reviewer’s rating




Current deal

Get 60% Off Your Starter Box!

Get 60% off on your first order!

Take 60% Off Your First Order

And The Winner Is: The Farmer’s Dog

Each competitor on this list today offers compelling reasons to order from it. However, overall, The Farmer’s Dog is my top pick. On top of its affordable pricing, it offers an extensive questionnaire that customizes your pup’s food to his or her specific health needs. The Farmer’s Dog’s questionnaire is more in-depth than both other competitors and caters to more health conditions.

Though, in my personal experience, you really can’t go wrong with any of the options on this list. For example, if you choose Nom Nom, you can order half portions that allow you to test out the dog food before committing to full portions. Ollie’s recipes, on the other hand, are guaranteed to be free from corn, wheat, and soy.


Is Ollie better than Nom Nom?

Not necessarily. Ollie is a good choice if you’re looking to avoid any corn, wheat, or soy products. It guarantees that its recipes are all free from these ingredients. Nom Nom, on the other hand, allows you to order half portions if you’d like to try out the dog food before committing to a larger, full order.

Is Ollie dog food vet approved?

Yes – Ollie’s dog food has been approved by board-certified veterinarians and animal nutritionists. All of the meals have been carefully formulated to ensure your puppy gets all of the necessary vitamins and minerals for optimal health. Each recipe also contains a high amount of minimum crude protein that further ensures good health.

Is The Farmer’s Dog better than kibble?

Yes, absolutely. The Farmer’s Dog food is made with board-certified veterinarian-approved, human-grade whole foods-based ingredients that are cooked at very low temperatures to preserve optimal nutrition. Many (if not all) kibbles out there are nowhere near the same quality level as The Farmer’s Dog food.

About The Author

Mike Pawlik
Contributing Writer, Delivery Rank
Mike is a writer based in Calgary. Though he's written about technology, fitness, and lifestyle, as a seasoned cook, food remains one of his top passions
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