Alexis Pascual is the creative force behind Rolling in Dough Bakery in Las Vegas, where she specializes in crafting custom cakes that transform any celebration into a memorable experience. With a focus on artistry, flavor, and meticulous attention to detail, Alexis combines original recipes with bespoke designs to deliver desserts that delight both the eyes and the palate. Her passion for quality and personalized service ensures that every cake leaving her bakery is a true centerpiece for weddings, birthdays, and life’s sweetest moments. DeliveryRank features an exclusive interview.

Can you walk us through your creative process when designing a custom cake, and how do you balance client requests with your artistic vision?

Every cake artist has a unique approach, and my own creative process always depends on the client’s needs and expectations—much like any other custom service.

Over the years, I’ve noticed that clients tend to fall into three categories:

1. The Trusting Patron — “Do whatever you like. I trust you. Here’s the budget.”

2. The Inspired Collaborator — “This is my inspiration photo. Please add your touch within my budget.”

3. The Exact Replicator — “Please copy this inspiration photo detail for detail.”

The last group requires little creativity, unless an element is unavailable and I need to improvise—perhaps swapping a mold we don’t carry with a handmade figurine, a sugar sheet, a buttercream flourish, or something entirely unexpected.

The second group makes for a smoother creative process, though it comes with its own challenges. Here, my task is to capture the “feeling” of an inspiration photo using the tools and materials I have on hand. That said, clients new to the world of custom cakes sometimes have unspoken expectations. Clear communication is essential—what I describe as “it might look like” conversations. These dialogues, usually begun by the design specialist taking the order, must be carefully passed on to me so I can work within both the boundaries of creativity and practicality.

Then there are the Chef’s Choice cakes, which can be either the most liberating or the most daunting projects. When I know the client well—their tastes, their family traditions, even the type of audience they’re hosting—it feels effortless to design something personal and memorable. But when I don’t have that insight, it can be far more difficult. Am I designing to impress executives at a corporate event, or to delight a grandmother turning 60? Should I reinterpret a past minimalist design in a more feminine way, or seek inspiration through art, digital design, or even fan illustrations? Personally, I’m drawn to graphic design as a source—an often-overlooked wellspring of ideas.

Of course, every artist has quirks. Some thrive under pressure in ways that still astonish me, even after a decade in this industry. I’ve seen colleagues labor over a $200 cake for eight hours, yet create a $700 showpiece in under half an hour—something worthy of a magazine spread. It’s a kind of creative alchemy I can only describe as both a blessing and a curse for a working bakery.

Ultimately, I never lose sight of why clients come to us: these cakes are for milestones, intimate gatherings, and grand celebrations alike. Our mission is simple but profound—to make the host shine. At the end of the day, I measure success not by my own satisfaction, but by how many guests admired and complimented the cake that my client proudly presented.

How do you ensure consistent quality and customer satisfaction in every order, especially given the high praise your bakery receives for service and presentation?

For us, quality control and customer satisfaction function a little like my version of the Catholic guilt feeling—an ever-present reminder of how easily we could let someone down and the emotional weight our clients might carry if we miss even the smallest detail, like a misplaced crumb or a smudge on the icing.

We often remind our team that every cake is purchased by real people, each with a story behind it. Sometimes it’s a single parent wanting to make their child’s birthday unforgettable after a tough year. Other times, it’s someone celebrating a change in career milestone and eager to share their success with friends that have been waiting for them to catch up. It might even be a new step-parent hoping their thoughtful choice creates a warm welcome for their first family memory.

By imagining these scenarios, however whimsical they may seem, we bring the humanity back into what might otherwise feel like repetitive work. Each cake becomes more than flour, sugar, and butter—it becomes a symbol in someone’s story. That perspective keeps us sharp, humble, and deeply committed to what we do.

Which products do you consider your signature items, and what makes them stand out in the competitive Las Vegas bakery scene?

Our true signature isn’t just the beautiful, delicious custom cakes we’re known for—it’s our customer service. The truth is, there’s no shortage of talented cake decorators or incredible desserts in this valley. What sets us apart is the way we care for our clients, with a level of attentiveness rooted in that constant, unshakable sense of responsibility to get every detail right—that’s our real bestseller.

How has Rolling In Dough Bakery adapted to the rise of online ordering platforms and other shifts in the bakery industry to maintain relevance in the market?

At Rolling In Dough Bakery, we’ve embraced digital engagement to keep pace with the shifts in the bakery industry. While we don’t rely heavily on third-party online ordering platforms, we’ve made it easy for our customers to connect with us directly. Our website showcases an extensive and visually rich catalog of cakes, pastries, and specialty items, so browsing and ordering can be done from the comfort of home. Many of our products also include delivery options, reflecting our commitment to convenience and accessibility. For custom cakes, we’ve created an inquiry form where clients can submit inspiration photos and request sketches, ensuring that even in a digital space, the process feels personal and collaborative. By combining accessibility, convenience, and a tailored experience, we’ve been able to stay relevant in a competitive market where online interaction plays a bigger role than ever.

What initiatives or community engagements have contributed to building your brand's reputation, and how do you plan to expand your presence in the future?

We absolutely love being part of galas and community events! Each year, our cakes and treats make their way to at least ten nonprofit fundraisers, supporting causes close to our hearts. From children’s health and disability charities, to women in the workforce, scholarships, shelters, animal welfare, and even initiatives for unbiased journalism—we’re proud to give back in as many ways as we can.

If you would like to find more about Rolling in Dough Bakery, please visit https://www.rollingindoughbakerylv.com/