OTACA Tequila - Once Tried, Always Craved, Agave!

Tequila has long carried a reputation as a party spirit—fast shots, loud nights, and fleeting memories. But OTACA Tequila is rewriting that story, one refined sip at a time. Born from the heart of Jalisco and shaped by modern luxury, OTACA is more than a drink—it’s a ritual. Crafted with hand-harvested agave, slow-roasting traditions, the ancient Tahona method, and triple distillation, it delivers a spirit that is unapologetically smooth, velvety, and designed to be savored. At the helm of this vision is Jack Ambriz, COO and co-founder of OTACA. With deep roots in Mexican heritage and a creative eye that fuses tradition with bold design, Jack has helped shape OTACA into a brand that speaks to both connoisseurs and modern tastemakers. From its pyramid-inspired bottle that pays homage to Chichen Itza, to the clean, additive-free tequila inside, every detail reflects intention, artistry, and a commitment to excellence. In this interview with Delivery Rank, Jack shares the inspiration behind OTACA’s creation, the artistry of crafting tequila without shortcuts, and how OTACA is building a new culture around sipping spirits—a lifestyle of elegance, authenticity, and timeless pleasure.

OTACA positions itself as “not just a tequila, but an experience.” In your own words, what is the emotional journey you want someone to feel from the first pour to the last sip?

OTACA was never meant to be rushed. It was crafted for those who understand that the finest pleasures in life reveal themselves slowly...like love making, where time itself does the work.

Every detail of OTACA reflects this devotion to time. From harvesting agaves only after seven years of maturity, to the patient 24-hour cycles of baking and resting, to our triple distillation that polishes the spirit to perfection, each step is an embrace of patience, an invitation to savor. The result of all that is a tequila without the harsh bite of ethanol, one that allows the true character of mature agave to speak. The first sip feels like a deep breath as you sink into your favorite chair... warm, grounding, undeniable. It’s more than a drink! It’s a ritual, a reminder that the best things in life ask us to slow down, taste fully, and surrender to the moment.

You’ve rooted OTACA in deep Mexican heritage while embracing modern luxury. How do you strike the balance between honoring tradition and creating something distinctly contemporary?

We see heritage and modernity as two sides of the same coin. Our process is rooted in tradition.. Mature lowland agaves, slow cooking, natural fermentation, deep well water.. It’s the same respect for craft that’s been honored in Mexico for generations. Where we bring a contemporary lens is in how we present it, a minimalist black-and-white design, our bottle shape, font, and square topper all inspired by Mesoamerican culture, particularly the geometry and the strength of Chichén Itzá. The balance comes from never compromising the integrity of the liquid, while giving people a new way to experience it. Tradition gives us authenticity but modern luxury gives us allure. Together, they create a tequila that feels timeless yet distinctly of this moment.

Many brands talk about smoothness, but OTACA triple-distills and uses the ancient Tahona method. How do you explain to consumers why process matters as much as taste?

Process and time are what create true taste. Smoothness alone can be engineered, but we chose the harder road because it’s in our DNA. Every step... 24-hour resting periods, the Tahona, triple distillation, proprietary filtration... it all was chosen with one purpose, to preserve authenticity in every sip. The Tahona stone crush gently releases the agave’s purest character, while triple distillation and our proprietary filtration refine the spirit without ever stripping away its soul. What remains is tequila in its truest form, honest, timeless, and undeniably OTACA. When consumers understand that our process is rooted in patience and precision, they realize smoothness isn’t the goal! it’s the byproduct! What we’re really offering is purity, depth, and a spirit you can sip slowly and feel connected to.

OTACA is crafted for sipping, not shooting. What’s the biggest mindset shift you hope to create in people’s relationship with tequila?

The biggest mindset shift we want to create is moving tequila out of the shot glass and into the same space as fine whiskey or wine, something to be savored, not rushed. For too long, tequila has been tied to quick moments of excess like college parties or club nights, but when made the way we make tequila, it reveals depth, elegance, and complexity.

With OTACA, we want people to slow down, to sip, and to discover tequila as a spirit of connection and ritual, where every pour is less about getting to the end of the glass and more about enjoying the moment in between.

The brand’s tagline, Once Tried, Always Craved, is bold. What’s the one thing you believe makes OTACA truly unforgettable after that first sip?

It all comes back to our process. Once you understand the time, care, and tradition behind every bottle, it’s hard not to crave it, you appreciate it on an entirely different level.

To read more about OTACA Tequila, please visit https://www.otacatequila.com/