Instinct Dog Food Review 2024: Is It Any Good?

Overview

Instinct is a pet food brand focusing on raw meals. It has a variety of products suitable for dogs and cats. Beyond raw options, it also provides wet meals. What's more, Instinct has effective methods to ensure the safety of its raw meals and has earned Safe Quality Food (SQF) certification.

Customers appreciate that the company helps them transition their pets from other brands' foods. It provides tools to help you determine the best diet for your pup and calculate a desirable daily calorie intake. 

But the provider has its share of potential downsides as well, depending on your needs. So, continue reading my unbiased Instinct Dog Food Review to decide for yourself whether this service is a good choice. Along the way, you'll find recommended alternatives if you decide that Instinct isn't the right fit.

Instinct’s Meals: Many Options Are Available for Dogs & Cats

The Instinct line consists primarily of raw meals and extras. Wet meals are also available. If you're looking for top-quality fresh meals, I'd recommend turning your attention to Nom Nom. Now let's take a look at Instinct's meals. 

Plans & Recipes: Mostly Raw Meals, Plus Wet Meals

Instinct caters to both dogs and cats. To explore the range of products, simply use the drop-down menu on the homepage, where you'll find all the different types of food available.

When you select the Dog drop-down menu, you have several options. You can either review each product type separately or click on Explore Dog for a quick breakdown of them all. Note that the Raw Longevity Line at the top of the menu falls into more than 1 meal category. 

When you choose Explore Dog (or Explore Cat) on the Instinct website, you'll land on a page breaking down each product category. Select a meal type that interests you to view detailed information about the selected food. To browse recipes, click on the Learn More About... button.

There are 6 product categories available: Frozen Raw Meals, Freeze-Dried Raw Meals, Raw + Kibble, Raw Toppers, Raw Coated Kibble, and Wet meals. There are a range of recipes in each category. 

For example, if you click Freeze-Dried Raw Meals, you'll learn that the recipes in this category are shelf-stable. You'll also see that they contain no fillers, preservatives, or artificial colors. Moreover, the meals are minimally processed and contain real ingredients.

I landed on the product page when I clicked on Learn More About Freeze-Dried Raw Meals. There, I found that the product category features 2 sub-categories. Within these, you can click on the dish you’re interested in to review the recipe. 

No matter what product type you choose, the same principle applies. But, if you'd like to explore a wider range of options through a convenient filtering system, select All Dog Products from the drop-down menu. It differs from Explore Dog in that it lists individual products rather than focusing on the features of each meal type.

You'll find 7 filtering options for dogs. These are Life Stage, Pet Needs, Protein, Food Type, Instinct Product Line, Grain Type, and Food Form. Some Protein choices are Salmon, Rabbit, Turkey, and Beef. Under Pet Needs, you'll see categories like Gut Health, Healthy Weight, and Skin & Coat Health. 

Instinct asserts that pet nutrition experts design its meals. It also stresses that its team boasts over 50 years of collective experience in pet food and nutrition. Moreover, the company collaborates with the DogRisk research program at the University of Helsinki, which investigates the effects of raw food on canine health.

Ingredients: Wide Variety of Proteins, Fruits, and Veggies (But a Lot of Fillers)

Instinct includes proteins, fruits, vegetables, and grains, among other ingredients, in its meals. The proportion of these varies across different dishes. Also, the company enriches its recipes with vitamins, minerals, probiotics, and fatty acids, among other nutritional elements.

The pet food brand sources its ingredients primarily from American suppliers. But, it also shops internationally to ensure the highest quality. For example, the brand gets lamb from New Zealand, where pasture-raised lamb is more abundant than in the U.S.

Some proteins Instinct includes in its meals are chicken, beef, pollock, lamb, rabbit, and cod. Spinach, broccoli, carrot, blueberries, cranberries, apples, and chicory root are some of the additions to various meals. 

The ingredients used in Instinct meals aren't classified as human grade. The company's facilities produce pet food that isn’t intended for human consumption. Still, the dog food company stresses that all the ingredients it sources come from USDA-inspected facilities and undergo testing to ensure quality and safety.

The beef and cod are great for your pup’s muscles. Taurine supports the heart, while probiotics and fiber are beneficial for gut health and digestion, aiding in the absorption of vitamins and minerals that boost immunity. Also, fatty acids are crucial for healthy skin and shiny coats.

Apples help freshen your dog's breath and keep their teeth clean. Carrots support eye health and may help prevent gum disease. Fish oil offers several advantages, including relief from allergies and joint pain. Finally, blueberries act as natural antioxidants, protecting against cell damage. 

However, during my research, I came across several concerns about the quality of this manufacturer's food. These mainly revolved around the excessive addition of vitamins and minerals, suggesting an overall poor quality. 

What's more, there seemed to be an overabundance of plant proteins in some recipes. These are less digestible for dogs than animal proteins and may serve as cheaper substitutes for animal meat.

Nutrition: Well-Balanced Portions of Crude Protein, Fat, and Fiber

I looked closer at the nutritional information for the Raw Longevity Freeze-Dried Beef and Cod recipe. I focused on the details provided in the Guaranteed Analysis, and these are my findings:

• Crude protein (min): 36%

• Crude fat (min): 34%

• Crude fiber (max): 4%

Instinct emphasizes that it minimally processes its meals, including its Raw Longevity line of meals. It doesn't cook food to remove pathogens but uses cold pressing (high-pressure processing). 

Certain Instinct meals have a higher protein content than others. For instance, the Raw Longevity freeze-dried beef and cod meal contains 88% animal meat, organs, and bones. The majority of the remaining 12% is vegetables and fruits. Also, the recipe includes taurine, probiotics, fiber, vitamins A and E, and omega-3 and omega-6 fatty acids.

Protein content and meat content varies between product types. Overall, I’d say if you want to feed your pup 100% raw, or as close to it as possible, I recommend We Feed Raw. Its recipes are made from 100% human-grade meats,organs, and bone.

What Makes Instinct Different

Instinct has a couple of useful on-site tools that help you tailor your dog’s mealtime: Product Recommender and Feeding Calculator. 

The Product Recommender considers various key parameters to determine the ideal food for your pets. For dogs, it asks about age (Puppy, Adult 1-6, and Adult 7+), breed size, and preferred protein, among other factors.

Another thing not commonly found among pet food delivery services is feeding routine recommendations. As a puppy owner, I found this very helpful, although I'd never think of it as a key criterion for meal personalization, and I would have liked it to include a few more options. 

The Feeding Calculator uses specific criteria to determine your dog's daily caloric intake. First, it requires information about your dog's current and expected weight. Next, you'll need to specify whether your dog's current weight is ideal, too low, or too high. Also, specify the type of food your pet eats currently.

Note that the calculator may not be ideal if you're considering switching your pet to Instinct's food. This limitation arises because the calculator's "What food are you currently feeding?" question only includes options for Instinct's own products. So, if your pet's current diet involves meals from other providers, you won't be able to answer this question accurately.

Unboxing: Third-Party Retailers Deliver Instinct Meals

Instinct is a pet food brand, not a meal delivery service. That means it doesn't ship products directly to customers. Instead, it sells through brick-and-mortar and online stores. Thus, how you receive shipments depends on the retailer you purchase from.

The way you store Instinct meals depends on their type. Store frozen raw meals in the freezer. Thaw raw meals for 15 minutes before feeding, while raw patties need at least 4 hours to defrost. Keep freeze-dried meals on the shelf.

The shelf life of an unopened bag or frozen recipe is 1 year, or 2 in the case of freeze-dried meals. Check the package for the exact product's end date. 

Ensure your pup eats their raw food within 30 minutes of opening. Freeze-dried recipes are good for consumption 30 days after you open the bag if resealed. Kibbles are good to eat for up to 3 months upon opening if you reseal them between meals. 

Prices: Cost Is Determined by Third-Party Retailers

Prices of Instinct products depend on the retailer you buy items from. The company website doesn't have a price list or any reference to its products' costs.

Shipping & Delivery: Find Retailers in the US & Canada That Carry Instinct on Their Sites

Instinct doesn't sell its products directly to end users. As a result, the delivery schedule for its items depends entirely on the online or physical store you buy from.

Click on the Where To Buy button located in the website's header to search for nearby stores. After clicking, select either the US or Canada from the Country drop-down menu. You'll see on the right a search box where you can enter your city, town, or municipality and a map that shows stores in the neighborhood. The list of shops will be to the left of the map. 

You can choose the Shop Online option next to Find Nearby on the website to have items delivered. Among various providers, there will be Amazon, but I highly recommend Chewy. It has an extensive range of products for both dogs and cats, and its customer support is available 24/7 to assist you with any inquiries about delivery or other concerns.

How Instinct Works (Step By Step Guide)

You can create an account to get recommendations and feeding tips, although you cannot buy food from Instinct directly. The registration procedure is simple and requires a few minutes of your time. 

How to Sign Up (Just 5 Simple Steps)

1. Select Login. When a side window appears, you can sign in if you have an account, or register. 

2. Create an account. Specify your name and email address among a few other details.

3. Edit your pup's profile. Some info you'll have to provide is about its age, breed size, and current diet. 

4. Set up your account. Enter your personal details, such as name, address, and email. 

5. You can view the product guide upon registering an account. It contains information about the company, its portfolio of products, and dietary advice for cats and dogs. 

And that's it, you've created an account. There are a few other details you can add when you create your account. Some of these are your role, if you work in the field, and your favorite pet food store (Chewy, in my case).

Managing Your Account

You can manage your and your pet's account by clicking on the Login button in the top-right corner of the screen. Once logged in, add another pet if you have one and didn't do so during signup. Also, you can update other account details, like changing your physical or email address, adding social media links, and more.

Customer Service: There’s Email & Phone Support, but No Live Chat

You can contact Instinct Pet Food's customer service via email, contact form, and phone. Note that the company doesn't have a live chat option, which I found a bit surprising. Live chat is a user-friendly and efficient means of communication, and it's commonly provided by many pet food services. 

You'll need to fill out about a dozen fields to submit an inquiry through Instinct's contact form. That's far more than what many other services require. In my understanding, Instinct requires detailed information about you to provide the most accurate and helpful response.

You can send an email to [email protected]. If you prefer talking to an agent, call 888-519-7387. The customer care service's hours of operation are from 8 am to 5 pm CT, Monday to Friday. 

Consult the FAQ section on Instinct's website for answers to general questions. These pertain to various topics, including ingredients and storage. While I find the answers concise and to the point, this section is not as comprehensive as many others I’ve reviewed.

Instinct Recalls: A Couple From 2010-2015

Instinct has had several recalls in the past, but none have occurred since 2015. The recall history included 2 recalls in 2010 and 1 recall each in 2012, 2013, and 2015. 

I know that past recalls can cause a lot of concern among pet parents. If you're one of them, I suggest you check out our Best Dog Food With No Recalls guide, which introduces a few raw pet food providers among others. 

How Instinct Compares to Other Pet Food Providers

Instinct vs. The Farmer’s Dog: The Farmer's Dog offers fresh meals, while Instinct specializes in raw food, along with wet meals. The Farmer's Dog focuses on quality over quantity, with many satisfied pet owners noting a positive impact on their canine's health. The company has an on-site meal customization quiz that considers various factors, including your pet's health, energy level, and age.

Instinct vs. Ollie: Ollie differs from Instinct by offering fresh and baked meals. The company also features a meal customization quiz and 3 plans to suit various dietary needs and budgets. Also, you can buy treats and supplements from Ollie, as well as screen your dog’s health.

Instinct vs. We Feed Raw: We Feed Raw has 6 raw recipes as opposed to dozens like Instinct has. But We Feed Raw meals consist of animal proteins entirely, making them easier to digest. What's more, you can tailor your pup's mealtime with We Feed Raw by taking an on-site meal personalization quiz. And We Feed Raw doesn't have a recall history. 

The Bottom Line: Is Instinct Dog Food Worth It?

Instinct may be a good choice for pet owners who feed their dogs raw meals. The company produces a wide variety of products that cater to different tastes and generally have a long shelf life. The brand's retail network is extensive, covering most US states and many cities. For added convenience, you can also buy Instinct products from various online stores.

Check other options if you're feeding your dog fresh or dry meals as Instinct specializes in raw food. Pet parents concerned about the overall quality due to Instinct's past recall history, despite no recent incidents, may want to explore other providers. Also, if you prefer customizing meals based on your dog's unique dietary needs, you should definitely seek a different supplier.

FAQ

Is Instinct a good pet food brand?

Instinct is regarded as a good pet food brand, particularly for its wide variety of raw meals, catering to different dietary preferences. But, some pet parents might have concerns about the quality due to the brand's recall history. What's more, some people consider the inclusion of many extras in its meals to be an indicator of lower quality.

What is the number 1 healthiest dog food?

The Farmer's Dog is the number 1 healthiest dog food option according to many customers and experts. It stands out for its use of fresh, whole ingredients and its commitment to tailored nutrition, catering to the specific health needs of individual dogs.

Does Instinct dog food have any recalls?

Yes, Instinct dog food has had recalls in the past. Its recall history includes instances before 2015, but there have been no recalls since then.