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Pure Dog Food: Reviews of Recipes and Treats 2024

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Author Zoran Trifunovic
Zoran Trifunovic Writer
Updated on Apr 5th, 2024
Fact checked by Deborah Leigh


Pure is a dog food delivery service focusing on high-quality fresh meals. It offers a range of recipes with different proteins, along with a selection of treats. Its meals appeal to discerning pet owners and include a variety of ingredients beyond just animal proteins. The company sources ingredients from the same suppliers as top Los Angeles restaurants, ensuring premium quality.

Pure delivers dog food nationwide, offering hassle-free meals that need no preparation. You can tailor your dog's meals to fit their specific dietary needs and preferences. Choose between a subscription for regular deliveries or opt for a one-time purchase as a guest.

Like any other pet food delivery service, Pure isn't all roses. To find out if its strengths outweigh its weaknesses, or vice versa, and to make an informed decision, continue reading my Pure Dog Food: Reviews of Meals and Treats article. 



Locally sourced ingredientsHigh shipping costs
Meal customization questionnaireThin website content
Meals exceed the AAFCO standardsOnly 1 customer support channel

Pure Meals

Pure has 5 canine meals and 3 treats on offer. The company highlights that its recipes contain everything your pets need and nothing they don't. It also stresses that experts back its food. Pure's homepage

What's more, you can take an on-site meal personalization questionnaire for your woofer to tailor their mealtime. Now, let's dive in. 

Plans and Recipes

Pure's pet food subscription service offers fresh meals with 4 protein choices: chicken, turkey, beef, and salmon. Its menu includes 2 chicken-based recipes and 1 recipe each for turkey, beef, and salmon, catering to different preferences and dietary needs.

Pure's pup meals

Pure Dog Food’s meals are Clean Chicken & Quinoa, Popeye Chicken & Spinach, Mega Omega Salmon, Proactive Beef & Pumpkin, and Turkey Tried & True. 

If you're after grain-inclusive recipes, go for Clean Chicken & Quinoa (containing millet), Popeye Chicken & Spinach (brown rice and rolled oats), and Turkey Tried & True (brown rice and rolled oats). If you feed your pup cereal-free food, Mega Omega Salmon and Proactive Beef & Pumpkin are your favorites. Just note that the salmon meal contains whole wheat pasta, among other ingredients. 

Pure Dog Food provides 3 limited-ingredient treats, each featuring a different protein – beef, chicken, and turkey. The service assures that both dogs and cats crave its treats. If you're looking for meals for cats, I recommend exploring our list of the best cat food delivery services.

Pure's dehydrated treats

The provider's treats are all grain-free and dehydrated. Unlike its fresh meals that include a variety of ingredients (I’ll cover this in a bit), the treats contain only protein and parsley. 

Pure has 2 quick meal customization quizzes. One of them only asks for your pet's name and weight. This is the simplest form I've encountered in pet food personalization. Check The Farmer's Dog for a detailed quiz that considers a range of factors, including your dog's health and pickiness.

Pure's dog food personalization questionnaire

You can take the other survey after completing this one. To do this, hover your cursor over the right side box that appears under the feeding suggestion. Then, click on the Need Help? Ask Dr. Mahaney link.

In this quick survey, you'll answer questions about your pup's age, activity level, current diet, body type, and potential allergies. If you’re unsure about any of the offered options, just make your best guess. 

Current diet options on Pure's meal personalization quiz

If you state that your dog has food allergies, Pure Dog Food provides 17 options to choose from. Some available choices are Beef, Fish, Turkey, Oatmeal, Spinach, Apples, and Sweet Potatoes. After completing the questionnaire, you'll receive meal recommendations for your woofer.

The service's products are suitable for all pooch life stages. Vet nutritionists develop recipes that not only meet but exceed the AAFCO (Association of American Feed Control Officials) standards. But the meals don't include allergen info. If your pup has an allergy, you should check out our top-rated hypoallergenic dog food services, many of which offer fresh recipes. 


Pure gets proteins, fruits, veggies, and grains from local suppliers in the Los Angeles area. Some of these are carrots, green beans, sweet potatoes, broccoli, brown rice, and pumpkin. Safflower and salmon oils are also among the ingredients. The provider’s meals feature a limited ingredient list, aiming to simplify diets and reduce the risk of allergic reactions.

For my Pure Dog Food: Reviews of Recipes and Treats article, I'll be referring to the Clean Chicken & Quinoa meal to evaluate its ingredients and nutritional value. It has 8 ingredients, while other recipes have 6 or 7. You can quickly review any meal's contents by hovering your cursor over the dish name and clicking on Quick Overview. You can also do this from the product page.

Contents of Pure's Clean Chicken & Quinoa recipe

Chicken is among the healthiest foods for your Fido. It's also a belly-friendly ingredient for pups that have sensitive stomachs. Millet is a great source of phosphorus, a key ingredient for healthy bones. Apples provide vitamins A and C and dietary fiber, but they also freshen your Snoopy's breath and keep their teeth clean. 

Fiber-rich carrots provide beta-carotene, generating vitamin A. Pumpkin improves your pet's digestion, while green beans add vitamins and minerals. Low-calorie quinoa suits overweight pets and those with upset tummies. Salmon oil, with its fatty acids, benefits your hound's skin and coat, heart, and immunity. 

Pure's Clean Chicken & Quinoa

The company’s products are free of preservatives and nutritionally empty fillers. 


I consulted the Clean Chicken & Quinoa guaranteed analysis to determine its nutritional value and found the following data:

  • Protein – 12.7%

  • Fat – 1.7%

  • Fiber – 1.3%

Here, I have to point out that pet food services typically specify minimum values for protein and fat, and maximum values for fiber. 

Pure Dog Food's team makes its pet food by hand, gently cooking it in small batches at low temperatures for long periods. This method helps preserve nutrients and flavor. Many reputable dog and cat food providers use this approach, which is why many pet owners and experts think that fresh meals are best for pets.


Pure customizes its packaging process based on the shipping destination. Sadly, that’s the most I managed to get from the website research and interaction with customer support in this regard. In line with this, it remains inconclusive whether Pure Dog Food’s packaging is eco-friendly or recyclable. 

You'll get products in their original packaging, so you shouldn't mistake 1 for another. The company freezes food before shipping to maintain freshness. You should keep meals frozen until use, defrosting them before serving. Store any unused portions in the refrigerator until the next meal.

The shelf life of frozen dishes is up to a year. Once you thaw them, they should last 5 to 7 days if kept in the fridge. The end date for Pure treats is 6 months, and you can keep them at room temperature. 


The cost of Pure's products depends on whether you're a subscriber or not. Recurring deliveries provide a small discount. See the following table for the details. 

Product Type

Price per package

Price for subscribers







The shipping fee you'll pay to get your order depends on your location. Based on my analysis, this company tends to charge higher delivery fees than many other pet food delivery services. I compared shipping costs in 4 cities, including Los Angeles, where Pure is based. I found them ranging from high to exorbitant, inflating the total cost pretty much. 

I cross-referenced shipping fees to Los Angeles (California), Seattle (Washington), Houston (Texas), and New York. Delivery costs were $33.31 for LA, $64.06 for Seattle, $68.48 for Houston, and $75.99 for New York. Note, however, that customers within a 2-mile radius of the company’s Culver City facility in LA are eligible for free delivery given that their order exceeds $75. 

The cost and shipping fee breakdown for Pure items

You can return Pure Dog Food’s meals within 7 days of receiving them. To be eligible for a refund, you must send back meals in their original packaging and have more than 50% used.

Shipping & Delivery

Pure delivers dog food across the continental US, using FedEx for door-to-door delivery. If you have any special requests or instructions for the driver, include them during the ordering process. 

You can buy the provider's products once or opt for recurring deliveries. Select delivery frequencies ranging from every week to every 4 weeks, in one-week increments, during signup. Deliveries occur on Wednesdays and Fridays, and you can typically choose your preferred day to get the products.

How Pure Works

You can buy Pure's products as a guest or a member. Subscribers enjoy tailored meal selections for their doggos and a small discount. 

How to Sign Up

The signup process involves completing a meal customization quiz and shopping items. And it goes this way:

  1. Take the quiz to start the subscription process. You can take a longer survey after completing the short version if you wish. The activity level question in Pure's food personalization quiz

  1. Review your dog's recommendations and choose meals. If you wish, you can let the service choose them for you. Feeding recommendation by Pure

  1. Choose a treat (optional) and select delivery frequency. Confirm your choices by continuing to checkout. Selection of Pure treats

  1. Enter your name and email address. Create a strong password by including punctuation marks, symbols, and lowercase and uppercase letters. You can log in to your account from here once you register. Selection of Pure treats

  1. State your shipping address, delivery date, and payment method. You may get 2 delivery dates to choose from. Two delivery dates offered for delivery of Pure Dog Food items

    After completing these steps, you’re set.

Managing Your Subscription

You can manage your subscription account by clicking on the Hi, (your name) icon next to the Get Started button in the top-right corner of the screen.

Pure Dog Food's About Us page

You can review your subscriptions and order history from your account. Also, you can change your email address and password. You can add another pet via My Account, too.

Customer Service

I have mixed feelings about my experience with Pure's customer support. And I can say that the user experience with the website is also mediocre at best.

To give some context, the site is quite basic, offering minimal content and information. This necessitated extensive contact with customer support for basic details about meals and delivery policies. Additionally, the website lacks educational resources or a blog. The FAQ section is almost non-existent, providing only a few sentences for a couple of questions.

I reached out to Pure using its on-site contact form, the sole customer support channel. My queries were about delivery, the eco-friendliness of materials, and the shelf life of the products. Since I messaged outside operating hours, I received a response promptly at the start of the next business day.

Pure customer support representative's answer

I provided the requested info and accompanied it with a few more questions. Those touched on accepted payment methods and tracking info. But I didn't get any reply on the following day or by the time I concluded my Pure Dog Food: Reviews of Recipes and Treats article. 

If you wish to terminate your account, you can do so after the second subscription order. Contact customer support if you need help with unsubscription. 

Pure Recalls

Pure dog food delivery service had no recalls at the time I reviewed the company. Refer to our in-depth guide to learn what the best dog food delivery services with no recalls are.

How Pure Dog Food Compares to Other Meal Delivery Services

Pure Dog Food vs. The Farmer’s Dog: Pure ships frozen dishes, while its competitor delivers fresh food. Protein choices mostly match, with Pure providing salmon whereas The Farmer's Dog prepares pork meal. But The Farmer’s Dog has board-certified vet nutritionists on board, some of the highest authorities in canine diet, and the best meal personalization quiz I've taken so far. 

Pure Dog Food vs. Ollie: Pure and Ollie both have fresh chicken, beef, and turkey recipes, with the former adding salmon and the latter pork and lamb. But Ollie adds dry beef and chicken, a pet health screening test, and dog supplements. Moreover, it has 3 meal plans, helping you match your pup's dietary needs and budget effectively.

Pure Dog Food vs. Nom Nom: Unlike Pure, Nom Nom has 2 board-certified veterinary nutritionists on the team. It offers 4 fresh recipes containing pork, turkey, chicken, and beef as the main ingredients. Nom Nom's recipes contain fewer ingredients, which may suit pets with allergies better than Pure's dishes. Also, you can find a couple of probiotic supplements on Nom Nom's website.

The Bottom Line: Is Pure Dog Food Worth It?

Pure is worth considering if your canine eats fresh food and you have ample space in your freezer for storing. According to the company, its meals contain nothing but wholesome ingredients, providing various health benefits to pups. It has veterinary professionals create recipes, which results in exceeding the AAFCO standards. 

But I recommend checking out our best fresh dog food delivery services if you're looking for fresh meals, a positive user experience with the website, and efficient communication with customer support. 

Among the listed providers, you'll find suppliers of reasonably priced, high-quality dishes, treats, supplements, and great meal personalization tools. Moreover, they have lots of useful information and plenty of reading materials that can help you and your hound a lot. 


Is Pure dog food good for dogs?

Pure Dog Food meals are good for canines for various reasons. Locally sourced, high-quality ingredients providing health benefits, and vet-formulated recipes are the supplier’s standout features. But high prices, inflated by exorbitant shipping expenses, are deal breakers for many pet owners thinking about subscribing to this dog food delivery service.  

What is the number one healthiest dog food?

The Farmer's Dog is the leading meal delivery service for dogs, according to many dog owners and experts. Many pet parents have reported a positive impact on their dogs’ health after switching to this provider's meals. Moreover, the company has the best meal personalization quiz, taking into account every little detail. And you'll always get fresh food at a reasonable price.  

Is Pure dog food high in protein?

Based on the recipe I analyzed, Pure dog food isn't particularly high in protein (12.7%). It's possible that the meal contains no less than this percentage of protein, though. 

According to some sources, the minimum protein requirement for adult dogs is 18%, while puppies and pregnant or lactating females need at least 22%. But more important than the protein content is whether the meal is balanced and meets the AAFCO standards for a complete and balanced diet. As I pointed out in my Pure Dog Food: Reviews of Recipes and Treats overview, this company’s meals certainly make this cut.

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We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links.Advertising DisclosureThis is a user-oriented comparison website, and we need to cover hosting and content costs, as well as make a profit. The costs are covered from referral fees from the vendors we feature. Affiliate link compensation does not affect reviews but might affect listicle pages. On these pages, vendors are ranked based on the reviewer’s examination of the service but also taking into account feedback from users and our commercial agreements with service providers. This website tries to cover important meal, coffee and pet food delivery services but we can’t cover all of the solutions that are out there. Information is believed to be accurate as of the date of each article.
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