Birre & Co. 2023: Beverage DIscovery Platform

Birre & Co. is a leading beverage discovery platform that revolutionizes the way users explore and enjoy their favorite drinks. With a focus on rewarding users for their beverage discoveries and purchases, the platform offers a seamless experience to discover beers, ciders, and other alcoholic beverages. Users can easily locate retailers, access exclusive offers, and search for beverages based on various criteria such as name, taste, location, theme, and country. By providing a one-stop-shop for purchasing beverages and earning rewards, Birre & Co. makes the beverage discovery process both convenient and rewarding for all users. DeliveryRank finds out more with Ryan Prud’homme and Alexandre Maheu.

Can you provide an overview of Birre & Co and how your beverage discovery platform works to reward users?

At Birre & Co, we offer beer and ready-to-drink enthusiasts the opportunity to collect points on your purchases. With these points, you can unlock various rewards such as Interac transfers, gift cards, and promotional items from your favorite brewers.

We also have a special feature where you can earn another type of points called "golden caps." By simply opening the app daily and scratching a virtual golden cap, you can win a random amount ranging from 5 to 1000. 

Additionally, scanning your product receipts will earn you golden caps too. These golden caps can be used to claim exclusive items and enhance your rewards. By accumulating both points and golden caps, you can even purchase tickets for our exciting monthly draws, which include sports events tickets and high-value items. 

Brewers love partnering with us as it helps increase visibility and sales for their products. It's a win-win situation for everyone involved, and it simplifies the promotional process for them compared to negotiating individually with banners or independent stores.

How does Birre & Co differentiate itself from other beverage discovery platforms? 

Our platform takes a unique approach compared to traditional product review platforms. Instead of just sharing your opinion, we reward you with points and exciting rewards when you make purchases.

Could you explain the process of how users can discover and purchase beverages through your platform? What factors do users consider when searching for beverages, such as taste, location, theme, or country?

Our platform is designed to enhance your beverage experience. With our algorithm, you'll receive personalized product suggestions based on your 'like' selections. We're also developing a comprehensive notes guide where you can record your personal opinions on appearance, taste, mouthfeel, texture, and smell. These notes will be visible to all users, fostering a community of shared insights. Additionally, we'll collaborate with brewers by sharing valuable data, contributing to the continuous improvement of their products.

How do you collaborate with retailers and breweries to provide exclusive offers and rewards to your users? 

We facilitate exclusive deals and promotions from brewers and retailers to enhance your beverage shopping experience. Brewers have the freedom to offer specific deals and allocate points as they see fit, focusing on particular products or time periods, typically on an annual basis with weekly or monthly offers. Our app features a map that directs users to participating retailers, who have entered into annual agreements, further incentivizing customers to visit their stores.

How do you see the future of Birre & Co? 

We're thrilled to announce that we'll soon be launching the restaurants and bars section on our platform, bringing even more exciting opportunities for our users. Looking ahead, our expansion plans include reaching Ontario in 2024 and expanding across the rest of Canada in 2025. 

Our ultimate goal is to establish a presence in the United States by 2026, focusing initially on states neighboring Quebec and Ontario. We're excited about the future and the possibilities that lie ahead as we continue to grow and serve a wider audience.

If you would like to find out more about Birre & co. visit https://birreco.com/en/