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Author Sarah Kirton
Sarah Kirton
Created on Aug 16th, 2023
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Flawsome! Drinks 2023: Cold Pressed Juice & Sparkling Juice Waters

Meet Karina and Maciek, the dynamic duo behind Flawsome! Drinks. What started as a wonky idea blossomed into a truly Flawsome! endeavor. Driven by a passion for sustainability, community support, and environmental care, our founders saw an opportunity in the face of food waste. Channeling their inspiration from crafting homemade recipes with fruits from their Nan's garden, taste remains central to their mission. You'll often find them harvesting fruits and creating delicious homemade jams alongside their Flawsome! twin girls. DeliveryRank finds out more.

Can you share the story behind Flawsome! Drinks and how the concept of turning food waste into delicious beverages came about? 

Co-founders Karina and Maciek were inspired by their childhood memories of making homemade treats from the fruit they picked in their nan's garden. They put that same love and care into their company Flawsome!

Karina and Maciek embody love in every aspect of their lives, from their relationship as a couple, to their role as business partners, to their dedication to their family and friends. With roots in Lithuania and Poland, they both have fond memories of spending time in their grandmothers' gardens, where they learned to appreciate the joys of homemade treats and the taste of freshly picked fruit.

Their experiences and childhood memories inspired the mission behind Flawsome!, a company dedicated to reducing food waste and creating a more sustainable future for their daughters. On a mission to give wonky fruit a second chance, they create delicious cold-pressed juices, sparkling waters, and health shots and kids range that are packed with bold fruity flavour and health benefits.

What are some of your Best-Sellers?

Orange / Mango / Strawberry Juices

“Had this at a restaurant and fell in love with it. Searched Amazon and came across it, so I ordered a pack… Will be ordering again now children are back at school so I can indulge in peace.” – Ryan Buchan via Amazon

Cherry / Rhubarb Sparkling Cans

“Absolutely love these lightly fizzy juice drinks as they are quite low in sugar but are very delicious and refreshing.” — Karim via Amazon

Our Health Shots are popular, too.

“If you're someone who doesn't have much time in the mornings but wants to have a nice healthy start to the day, then these shots are perfect for you! Not only are they absolutely packed with goodness, but they're completely natural with no added sugar.” — Daniel via Amazon

How does Flawsome! Drinks contribute to sustainability and helping communities?

We invest nearly 2% of our sales, not just our profit, in environmental causes and charities around the world. We invest in biodiversity conservation that helps protect the tropical rainforests, install wind farms and improve cook stoves for families in Peru.

With the mission to save 20 thousand tonnes of ‘wonky’ surplus fruit and vegetables, what strategies or partnerships do you employ to achieve this goal?

We have built strong personal relationships with farmers near our home, allowing us to access wonky and surplus fruit quickly and easily while ensuring that they are paid a fair price for their produce. We are working with Oddbox to distribute juices close to expiration, reducing our product waste.

Your company has a strong focus on giving back, including donating drinks to charitable causes. Could you tell us more about the impact you have made so far and your plans to donate one million drinks over the next 5 years?

Flawsome! is all about positive impact. As a B Corp, we are part of a global community of businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. We partner with food waste charities like The Felix Project to further eliminate wastage. Our donations helped children, families and others facing hunger. These donations bring us closer to our 5 year mission to donate 1 million drinks to charities around the UK!

In addition to reducing waste, what other factors contribute to making Flawsome! Drinks stand out, such as the cold-pressed process and the use of seasonal produce? 

Most of our recipes are based on our grandmothers’ methods. We spend a lot of time testing our flavours to ensure they are delicious, as well as nutritious. We never add sugar or sweeteners, instead letting the natural sweetness of fruit shine through. We are flexible in our manufacturing process thanks to the relationship we’ve built with our farmers, allowing us to take advantage of wonky and surplus fruit at its best. This includes using unusual crops to create limited edition juices.

How do these elements enhance the taste and nutritional value of your juices?

We fortify many of our drinks with vitamins and minerals to boost their health value. Our Wonky Fruit Waters are fortified with Vitamins C and D as well as iron, while our Health Shots have different benefits, such as prebiotics to support gut health.

If you would like to find out more about Flawsome!, visit https://flawsomedrinks.com/

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