DeliveryRank has the opportunity and privilege to chat with CEO of MRM Nutrition, Mark Olson. His vast experience in the world of nutritional products and his scientific background paved the way for Mark to launch this incredibly successful company in 1996. Mark gives us a glimpse into his world of nutritional supplements and why we should all be taking MRM (Metabolic Response Modifiers).
MRM is a brand I started in 1996 and was ultimately the expression of what I wanted to see on the market. Before I started MRM I formulated for a couple of companies and contract manufacturers and had a pretty extensive professional background in the nutrition and health space.
The long and the short of it was that I was impatient and completely unimpressed with the formulations that were on the market at the time. I found the supplement industry to be entirely lacking in depth as a whole, so I decided to create my own brand. I started with DHEA, ALA, pregnenolone, and some Omega-3 formulations and melatonin and ingredients that I had previously brought out for other people and expanded from there.
Originally, it was designed to be a “doctor's only” line as I thought my products were a little too sophisticated for the public. I thought MDs would be more receptive but this was not the case, I started getting more and more requests from stores (Wholefoods at the time, for example) and so I started building relationships with these businesses. I did no advertising whatsoever. MRM was based on relationships and educational support and this was how MRM was first given shelf space.
The secret is the relationships! For me, being a dietitian and publishing my own materials in medical journals and working in research (which is what I was doing prior to this) - designing nutritional protocols for disease and drug studies and various human trials - was a great teaching experience that I had for about 5 years. It was here that I was exposed to Ayurveda and Eastern medicines and how to incorporate them into Western techniques. This is how I developed my formulation expertise and revolutionary formulas. My understanding of both biochemistry and organic chemistry helped my ingredient development and understanding the optimal bioavailable enhancement parameters. This combined with my nutritional policies stands MRM apart from the rest. My natural approach has really stood the test of time and this is true to who I am.
My nutritional policy is all natural- natural flavors and all natural sweeteners. We are relaunching products that we had in the past and they are still way ahead of their time. They are all about balance, and bring the best of Eastern and Western medicine into a beautiful harmony.
As a dietitian,I created MRM with the goal to use the products to supplement your diet. My goal is to get people to understand what they are eating, and a big part of this is getting people to take ownership of their nutrition and health journey. My approach focuses more on active and moving nutrition as opposed to sports nutrition and the quest to be the best. Balance is best.
This is my problem ;). Teaching people that more isn't always better is so important, and understanding your physiological demands versus your nutritional support. If your demands are great then your nutritional support increases and this is because your parasympathetic nervous system goes into remodeling mode. This involves the bones and the muscles in harmony and there is a beautiful symphony of everything working together.
The same as usual. We turn down more business than we accept! I am very ambitious and I do things my own way. I have had double-digit growth for 24 of the 26 years I have been in business. It seems every time the economy gets weaker, my demand gets higher!
Want to find out more about MRM Nutrition, visit https://mrmnutrition.com/ or follow on https://www.facebook.com/MRM.Nutrition