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Written by: Joey Kendrick on Feb 3rd, 2023

Noom Review 2023: Does this Weight-Loss App Really Work?


Noom is an app-based wellness and weight loss program that helps its users make more informed eating choices. With more than 100 million downloads since the app launched, I wanted to see for myself how the program worked.

With advice from nutritionists and behavioral health experts, this program is more about making emotional and psychological changes that could result in weight loss – rather than a short-term fix. You’ll learn more about the foods you love and how to make the best choices for your lifestyle.

After a lot of research and analysis, I’ve found Noom to be a fantastic resource if you’re looking to make long-term changes to your eating habits, but as you still need to shop and cook for yourself, it takes a lot of commitment to be successful. 

If you’re struggling with weight loss in particular and are looking for a simpler way to keep track of your eating, a diet-friendly meal delivery service such as Diet-to-Go can provide all of your meals on a weekly basis and might be the more preferred route for some, especially for short-term goals. 


  • 24/7 support

  • Focus on healthy choices without restricting

  • Color-coded system makes it easy to track meals

  • Current dealGet a free trial


  • Every meal requires input and tracking

  • Add-ons make the pricing structure confusing

  • Requires a lot of meal planning and cooking from scratch

How Does Noom Work? 

Before you get started, you’re required to pick a “track” based on your initial health goals. The program wants to help you change your relationship with food and be more mindful of your habits.

When signing up for Noom, you are asked if you want to "get fit for good" or "lose weight for good."
Noom offers two options when you sign up.

Once you’ve selected your plan and paid the subscription fee, you’ll start receiving daily mini psychology lessons, motivational support from “goal coaches” and the peer group chat, and helpful tools to track your food, exercise, water intake, and more. 

The app is similar to having a nutritionist, fitness instructor, and life coach at your fingertips. It aims to change the relationship you have with food and educate you on how to include more nutrient-dense meals into your diet.

Noom doesn’t provide any meals or ingredients, so you’ll be required to do any shopping and meal planning yourself. Noom is not a meal delivery service, but rather a tool to help hold you accountable during your health journey.

Cooking With Noom

Unlike many other diet plans, Noom doesn’t rule out particular foods or food groups. Instead, it works by placing foods in three color-coded categories based on their calories: green, yellow, and orange. 

According to Noom, the foods that fall into the green category are the least calorie-dense and contain the most nutrients. These can be eaten as much as you want and should make up the bulk of your diet. “Orange” foods should be eaten less frequently and in smaller portions, while “yellow” foods sit somewhere in between.

“Green” foods comprise mostly veggies and fruits, low-fat dairy items like yogurt and skimmed milk, and whole grains such as brown rice and oatmeal. “Yellow” foods include lean proteins like salmon and chicken breast, as well as other dairy, grains, and healthy fats like avocados. “Orange” foods include red meat, condiments, and anything processed.

The colors used to resemble the traffic light system – with red indicating foods you should avoid. But Noom recently changed the red color coding to orange to highlight the fact you don’t have to cut these foods out of your life entirely: just enjoy them in moderation.

Having to log every meal and track every ingredient can become exhausting, though. It still requires a lot of thought and research at the grocery shopping and meal planning stage. Combining Noom with a healthy meal delivery service such as Factor could make it easy to stick to eating “green” foods.

Stock screen captures of Noom's app on a mobile device.
Download Noom's app for anytime access to recipes, guides, and more.

While Noom’s basic plan doesn’t provide personalized meal recommendations, the app has plenty of recipes that aim to help you eat as much “green” food as possible.

I liked the sound of Noom’s Mango Chicken Salad with Couscous, Grilled Buffalo Chicken Quesadillas, Roasted Orange Tilapia and Asparagus, and Sweet and Sour Shrimp. In fact, I was surprised by how many delicious-looking recipes there were! It proves that nutrient-dense meals don’t have to be bland or boring.


You can get a week-long free trial of Noom. After that, you’ll have to pay an auto-renewing subscription fee of up to $59 per month. However, the price depends on your personal weight loss and fitness goals – there are also discounts for longer-term subscriptions. 

The basic plan includes mini lessons to help you learn about nutrition and mindset, as well as the tracking tools. There are also several add-ons available, including a custom meal plan or workout regimen. You’ll see all of these offers during the checkout process, but you can add them at any point in the future.

However, all these add-ons can make Noom a pretty expensive service and one that’s difficult to budget for – and that’s without grocery shopping! 

That’s where a meal delivery service might be more affordable. Diet-focused options like BistroMD will offer a comprehensive weight-loss plan that includes all of your weekly meals from $8.24 per serving. 


When signing up for Noom, there are quite a few questions to answer beforehand to make sure the program is as personalized as possible. 

How to Sign Up

For the first step, you’ll be prompted to fill out a long questionnaire. It’s the longest I’ve ever experienced when signing up for a service like this, and must have taken me about 10-15 minutes to complete.

While there’s no doubt I could do with getting “fit for good”, I decided to start out with the Lose Weight for Good option. I thought this might be a good way to start – first change my relationship with food then, maybe later, get more serious about exercising.

First up was a demographic profile, asking for things like my height, weight, gender, and ideal weight. After inputting that I wanted to drop 10kg, I got this cheerful message, which I liked: 

Noom celebrates the moment when you've officially set your first goal.
Setting your initial goal is the first big step in your journey.

First of all, I think it demonstrates Noom’s method of rewarding and reaffirming positive choices. Developing better habits and a better mindset around eating is a process where you have to be able to track your progress every step of the way.

Beyond that, I liked that I could change things up and not be stuck with a particular goal. I could change my goals depending on whether I wanted to speed up or slow down my journey.

I then had to answer a series of questions on everything from whether or not I had good eating habits, to how active I am and what I usually eat. I was also asked things like whether I had a bad back, was at risk of diabetes or depression, and even if I’d taken antibiotics in the last two years!

To be honest, there were so many questions that I definitely got tired of answering them. Plus, in between the questions were motivational quotes and advice that just dragged out the time it took to sign up. 

Eventually, I got through all the questions and had to enter my email and payment info to be able to see my specific plan. 

Once the questions are completed, you will see the timeline in which Noom anticipates you will reach your goal.
After completing the questionnaire, you will see a roadmap to your goal.

But hitting the Let’s Go button under this chart brought up a screen telling me I was only halfway there. The next sections were about further habits and behaviors and then activity and nutrition.

Once I eventually got to the end, I was taken to a page offering even more services that I was assured were only available for these prices during the initial sign-up. 

Screen shot of one of the multiple add on options offered during sign up. This one is for a course you can take.
During the sign up process, you are offered at least five different add on packages that you have to skip if you don't want them.

I decided to stick with the basic service, and told myself I could add anything else at a later date, should I want to. I’ll admit I was intrigued about the custom meal plan because I’d initially thought that’s what Noom was. You can add a meal plan, a custom workout plan, or a combination of both.

I then had to fill out yet more details to create a profile. Since I filled out all the info on my laptop, I had to download the app to my phone – which was easy – and I was finally good to go.

Managing Your Subscription

Once you’ve made it through the lengthy sign-up process, it’s simple to amend your subscription. By logging into the Noom website, you can change the length of your subscription with one click.

If you want to cancel, you’ll just have to answer a question letting the service know why, and your account will be canceled. Look for the buttons shown below when you log in: 

Text: Noom makes it simple to cancel or change your subscription right on the website. No phone calls or emails required. Just a simple explanation of why.
To change or cancel subscriptions, you can visit your account page on the website.

Customer Service

Noom offers three ways to contact the customer service team. One of the options is very rare to see: you can send ideas or complaints directly to the CEO via email. 

Noom offers 4 ways to contact them. Email the CEO, use the chat features, call the phone number, or use the FAQs on the website.
Noom has multiple customer service options including emailing the CEO with feedback.

For regular questions about the program, you can use the chatbot feature or explore the website’s FAQ page 24 hours a day, 7 days a week. The FAQ is pretty detailed but, once again, vague when it comes to questions on pricing – so I’d recommend speaking to an agent for price queries.

If you’d rather talk to a person, you can call the customer service team from 7 AM to 10 PM Eastern Time.

The Bottom Line: Is Noom Worth It?

Noom encourages you to think more mindfully about what you’re eating and to be accountable for what goes into your body by logging your meals and exercise. Some will also appreciate the group chat and support that comes with a Noom subscription.

Having said that, the daily logging and tracking can be intense – and if you don’t feel like you can commit to all the interaction with the app on top of meal planning and prep, it’s probably not going to work for you. Plus, considering there’s no food delivery included at all, Noom is expensive. 

If you want to lose weight with a service that provides food as well as a meal plan, check out this list of our Top 10 Meal Delivery Services for Weight Loss. I’m personally a fan of Blue Apron’s Wellness Plan, which you can also use with the WW Smartpoints program. 


What exactly is Noom?

Noom is an app designed to help you make changes to your lifestyle that allow you to lose weight or get fitter.

It was developed by a team of nutritionists, behavioral psychologists, and personal trainers, and has helped more than 1.5 million people to lose weight. I go into how the whole process works in my review.

Does Noom send you food?

No. Noom isn’t a meal delivery service, so it doesn’t send you food. Though it does offer a daily calorie budget and suggested recipes, users are left to their own devices when it comes to shopping, meal planning, and prep.  

If you’re looking for a way to eat well and lose weight, without the hassle of having to plan meals for yourself, you could look into a meal delivery service. We’ve made a list of the healthiest meal delivery services out there

How much does Noom cost a month?

After your free trial, Noom starts at Price: Missing price for Product undefined. When I looked into the pricing structure, I also found add-on plans, including custom meal and exercise plans that are available at an extra cost. You can sign up for them when you create your account, or add them later, once you’ve gotten started.
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