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Noom Review 2022: An Expert Take on This Weight-Loss App

Written by: Steph Gregerson on Nov 22nd, 2022


Noom is an innovative wellness and weight loss app that empowers you to make informed eating choices. 

Using psychology and information from nutritionists, this app is about making emotional and behavioral changes, rather than counting calories to shed unwanted weight. You’ll learn more about the foods you love eating and how to make the best choices for your lifestyle.

I find that it’s a fantastic resource if you are looking to learn about your diet and health and make some long-term changes, but it takes commitment and a level of personal accountability to be successful. If you are hoping for an easy button for weight loss, this is not the method for you.

If you’re looking to lose some weight by trying a different approach, Noom is a unique option. New users can enjoy Get a Free Trial. Create a personalized profile, with different membership options, and get realistic timelines to reach your goals. 

With over 100 million downloads since the app launched, I wanted to see for myself how the program worked. Read on for more information and start your Noom journey here.


  • 24/7 support on the app

  • Uses color-coded traffic light system to make it easy to track food

  • Focused on healthy choices without restricting any foods

  • Current deal – Get a Free Trial


  • Every meal requires input and tracking

  • Too many add-on options for pricing

  • You have to do all the planning and work yourself

How Does Noom Work? 

Before you get started with Noom, you pick a track based on your initial health goals. The program wants to help you change your relationship with food and be more mindful of your habits.

When signing up for Noom, you are asked if you want to "get fit for good" or "lose weight for good"

Noom offers two options when you sign up.

Once you’ve selected your plan, you’ll start receiving daily lessons, motivational support, and tracking tools to track your food, exercise, and more. 

The app is similar to having a nutritionist, fitness instructor, and life coach all at your fingertips (on your phone). It works to change the relationship you have with food and educate you on how to include nutrient-dense meals in your diet.

This isn’t a meal delivery service. Noom doesn’t provide any meals or ingredients, so you’ll do the shopping and planning yourself. You can add on a custom meal plan for an additional cost if you want to skip that step. Noom is simply a tool to help hold you accountable for your health journey.

Cooking With Noom

The “diet” works by giving each food a traffic light color – red being the foods you should keep to a minimum, green being the foods you can eat as much as you want, and orange falling somewhere in between. 

While the basic plan doesn’t give you a personalized meal plan, there’re plenty of recipes available that aim to help you eat as much “green” food as possible.

Some of the yummy-sounding recipes I found while browsing through Noom’s suggestions included Mango Chicken Salad with Couscous, Grilled Buffalo Chicken Quesadillas, Roasted Orange Tilapia and Asparagus, and Sweet and Sour Shrimp. 

There’s a huge variety and it shows just how much good food is out there if you know what and how you should be eating. See how your current diet stacks up when you sign up with on the Noom website.


To sign up for Noom, there are quite a few questions to answer to make sure the program is personalized for you. 

How to Sign Up

Upon visiting the website, you’ll be prompted to fill out a long questionnaire. It’s the longest I’ve ever seen and must have taken me about 15 minutes to complete.

While there’s no doubt I could do with getting fit for good, I decided to start out with the “losing weight for good” option. This might be a good way to start – first change your relationship with food then, maybe later, get more serious about exercising.

First up was a demographic profile, asking for my height and weight. Then I had to give an ideal weight. After inputting that I wanted to drop 10kg, I got this cheerful message:

Noom celebrates the moment when you've officially set your first goal.

Setting your initial goal is the first big step in your journey.

I really liked this.

First of all, it demonstrated Noom’s method of rewarding and reaffirming positive choices and wins. Developing better habits and mindsets about eating can’t be done through a set of checklists. It’s a process where you have to be able to track your progress every step of the way.

Beyond that, I liked that I could change things up and not be stuck with a particular goal. I could change my goals to either “rev up” my progress, or take it more slowly. 

I then had to answer a series of questions on everything – from whether or not I had good eating habits, to what I usually eat. I was also asked things like whether I had a bad back, and even if I’d taken antibiotics in the last two years!

To be honest, there were just so many questions that I definitely got “input fatigue.” Additionally, in and amongst the questions, were peppy snippets of good advice and words of motivation that just prolonged the time it took to actually sign up. 

Eventually, I got through all the questions and had to enter my email to be able to see my specific weight loss plan. 

Once the questions are completed, you will see the timeline in which Noom anticipates you will reach your goal.

After completing the questionnaire, you will see a roadmap to your goal.

But hitting the Let’s Go button under this chart brought up a screen telling me I was only halfway there. The next sections were about habits and behaviors and then activity and nutrition.

Once I eventually got to the end and signed up for Noom, I was taken to a page offering even more services that I was assured were only available at these prices during the initial sign-up. 

Screen shot of one of the multiple add on options offered during sign up. This one is for a course you can take.

During the sign up process, you are offered at least five different add on packages that you have to skip if you don't want them.

I decided just to stick with the basic service, and assumed that I could add anything else at a later date, should I want to. I’ll admit I was intrigued about the custom meal plan because I’d initially thought that’s what Noom was. You can add the meal plan, a custom workout plan, or a combination of both.

I then had to fill out yet more details and create a profile.

Since I filled the info out on my laptop, I then had to download the app to my phone, which was easy, and I was finally (!) good to go.

Managing Your Subscription

Once you’ve made it through the lengthy sign-up process, it’s very simple to edit or change your subscription. By logging onto the Noom website, you can edit the length of your subscription with one click.

If you want to cancel, you’ll just have to answer a question letting them know why and your account will be canceled. Just look for the buttons shown below when you log in.

Noom makes it simple to cancel or change your subscription right on the website. No phone calls or emails required. Just a simple explanation of why.

To change or cancel subscriptions, you can visit your account page on the website.

Customer Service

Noom offers three different ways to contact the customer service team. One of the options is very rare to see. You can send ideas or complaints directly to the CEO of the company.

Noom offers 4 ways to contact them. Email the CEO, use the chat features, call the phone number, or use the FAQs on the website.

Noom has multiple customer service options including emailing the CEO with feedback.

For regular questions about the program, you can use the chat feature or the FAQ page 24 hours a day, seven days a week. If you’d rather talk to an actual person, you can call the customer service team from 7 AM to 10 PM Eastern Time.


To give Noom a try before you buy, there’s a free trial. After that, it costs from £60 per month subscription. The basic plan includes the courses to help you learn about nutrition and mindset plus the tracking tools.

There are also the above-mentioned add-ons that you can try, including a custom meal plan and custom workout plan. Other add-ons are available for Noom’s partners and you’ll see all of those special offerings during your checkout process. You can add them on at any point in the future.

I didn’t add these when I signed up, even though they were offered at a discount. After I signed up, I received the same offers again in my email, and this time there was a larger discount. Start your Noom sign up today and you can decide how much you want to pay for your custom experience. 

Here’s a quick summary of Noom’s pricing and the dietary needs it best accommodates:


From $60 a month on auto-renew, or $199 for an annual auto-renewing plan

Meal plan options available

Vegan, vegetarian, gluten-free, weight loss, diabetic-friendly, keto, carb-conscious, paleo, high-protein

Additional offers

Custom meal & workout plan, custom workout plan, custom meal plan

The Bottom Line: Is Noom Worth It?

If you stick with the Noom app, you’ll probably find yourself losing weight. That’s because it encourages you to think more healthily and holistically about what you’re eating. 

In addition, constantly logging your food intake and exercise output makes it easier to keep track of exactly what you’re eating, which, psychologically, helps you lose weight. Sign up for the Noom trial period today and see what you think.

Having said all that, it’s not for everyone. If you don’t feel like you can commit to all the tracking and interaction with the app, on top of meal planning and prep, it’s probably not going to work for you. If you want to lose weight and have meals delivered, you can try one of the top ten meal delivery services for weight loss instead. 


What exactly is Noom?

Noom is an app designed to help you make changes in your lifestyle that allow you to lose weight, and maintain that weight loss long-term. It was developed by a team of nutritionists, behavioral psychologists, and personal trainers, and has helped over one and a half million people to lose weight. I go through how the whole process works in my review.

Does Noom send you food?

No. Noom isn’t a meal delivery or food service, so it doesn’t send you food. What it does is use your personalized information to suggest recipes, but it leaves actually creating a meal plan to each individual user. 

If you’re looking for a way to eat plentifully and healthily, without the hassle of having to come up with meals for yourself, you could look into a meal delivery service such as Diet-to-Go, which offers tailored diets for specific weight loss and lifestyle goals.

How much does Noom cost a month?

After your free trial, Noom starts at from £60 per month subscription. When I looked into the pricing structure, I also found add-on plans, including custom meal and exercise plans that are available at an extra cost. You can sign up for them when you create your account, or add them on later, once you’ve gotten started with the Noom system.

About The Author

Steph Gregerson
Contributing Writer, Delivery Rank
Steph is a book nerd, rule follower, and pizza lover who can’t get enough of playing outside. She was raised on the ice rinks of MN and currently resides in sunny San Diego. As a freelance writer, she loves research, producing content, and organizing information for a wide variety of clients. She currently has at least 10 browser windows open at all times.
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