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Author Katarina Todorovic
Katarina Todorovic
Updated on Oct 16th, 2023
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Apicbase 2023: One Platform Total Control!

Meet Carl Jacobs, the visionary co-founder and CEO of Apicbase, a company on a remarkable quest to revolutionize the Food and Beverage (F&B) industry. Headquartered in the heart of Belgium, Apicbase is a dynamic scale-up with a truly global reach, boasting an extensive remote team spread across the world. With a relentless commitment to innovation and excellence, Carl and his team are dedicated to crafting the world's premier F&B Management platform, shaping the future of culinary operations and foodservice management. Join Delivery Rank as we delve into Carl's inspiring journey and the extraordinary vision behind Apicbase's mission to redefine the way we manage F&B operations.

Can you elaborate on how Apicbase's mission to create the world's most intelligent F&B management platform aligns with the evolving needs of food service companies in today's dynamic market?

Absolutely. Today's foodservice market is incredibly dynamic. With changing consumer preferences, workforce shortages, supply chain complexities, and the constant need for cost optimisation, businesses are seeking tools that make operations more efficient, so they can keep working at a high level, even with less staff on hand. They need solutions that offer real-time insights and data-driven decision-making capabilities to support both floor staff and management. Apicbase's mission is to provide that solution. Our platform is designed to give restaurant professionals a holistic view of their operations, from inventory management to food cost calculations and beyond. By streamlining back-of-house operations, we empower businesses to focus on what they do best: delivering exceptional experiences.

Moreover, the hospitality industry is about people, creativity, and passion. While we're introducing automation and analytics, our goal is to complement the human touch, not replace it. We believe that by providing the right digital tools, we can free up chefs and F&B professionals to spend more time innovating and connecting with their customers.

Apicbase's mission aligns with the evolving needs of the food service industry by offering a platform that combines the power of technology with the art of hospitality. We're here to support the industry's growth, ensuring that businesses can navigate the challenges of today's market with confidence and agility.

In the pursuit of unburdening staff and improving quality, could you provide a specific example of how Apicbase's platform has led to a substantial operational improvement for a food service company?

One of our most impactful collaborations has been with Restaurant Company Europe (RCE). They operate over 75 locations in the Netherlands, encompassing well-known brands like Loetje and Happy Italy.

Before our partnership, RCE faced significant challenges. Their growth trajectory was impressive, but with growth came complexities. They were grappling with disparate data sources, making it challenging to maintain consistency and efficiency across their outlets. The lack of a centralized system for recipes, inventory, and cost management was evident.

Recognising these challenges, RCE turned to Apicbase. Our platform provided them with a comprehensive F&B management solution, centralizing their data and offering real-time insights. This integration transformed their operations. With everything under one roof, from menu engineering to procurement, they could make informed decisions swiftly and effectively.

The results have been transformative. RCE has achieved enhanced operational efficiency, and the synergy between its departments has never been better. This cohesive approach has not only optimized their short-term operations but has also set a robust foundation for future endeavors. As a testament to our platform's capabilities, Ellen Snel, their Data Analyst, mentioned the invaluable ability to focus on details while maintaining an overarching perspective.

I believe our collaboration with RCE epitomizes Apicbase's commitment to elevating the F&B industry by providing tools that drive efficiency, consistency, and informed decision-making.

The F&B industry is known for its fast-paced nature. How does Apicbase's platform adapt to the ever-changing demands of food service businesses while maintaining consistency and profitability?

That's a pertinent observation. The F&B industry's rapid pace demands tools that can keep up, and that's where Apicbase comes into play.

Our platform's centralized approach is at the heart of ensuring consistency. When there's a change to a recipe or a new menu item is introduced, it can be instantly updated in Apicbase and rolled out across all outlets. This means that every location, regardless of its geographical position, has access to the same updated information simultaneously. Furthermore, comprehensive methodologies and standard operating procedures (SOPs) are readily available, ensuring that every team member, from the head chef to the kitchen staff, is aligned in their approach. This centralized system not only guarantees consistency but also fosters a sense of uniformity across the brand.

But adaptability isn't just about responding to changes; it's about doing so profitably. Apicbase provides real-time insights into various aspects of the business, from inventory to sales analytics. This data-driven approach allows businesses to identify inefficiencies, optimize procurement processes, and reduce waste, ensuring that adaptability doesn't compromise profitability.

How does Apicbase's platform empower businesses to stay innovative and aligned with customer preferences while streamlining their operations?

At its core, Apicbase is designed to be both a catalyst for innovation and a tool for efficiency.

Innovation often stems from understanding. Our platform provides food service operations with real-time insights into their sales and customer preferences. By analyzing what dishes are popular, which ingredients are trending, or even which menu items aren't resonating, businesses can make informed decisions. This data-driven approach allows them to innovate their offerings, ensuring they're always in tune with what their customers desire.

Now, while innovation keeps a brand fresh and relevant, streamlined operations ensure it remains sustainable and profitable. Apicbase centralizes various aspects of F&B management, from inventory to procurement. This means less time spent on administrative tasks and more focus on what truly matters: delivering exceptional culinary experiences. By reducing inefficiencies and optimizing processes, businesses can operate smoothly, ensuring that their innovative efforts are backed by a robust operational foundation.

Looking ahead, what innovations or advancements does Apicbase have in store to further revolutionize the F&B management landscape and continue supporting food service companies in their growth journeys?

I'm genuinely excited about the future and the role Apicbase aims to play in it.

To start, we're delving deeper into AI. Our ambition is to offer predictive analytics that can forecast sales and inventory requirements. In this respect, we are already quite advanced. I don't think our forecasting capabilities have their match in the market yet.  

But we are constantly refining and developing. This isn't just about understanding current needs; it's about foreseeing them. For instance, in terms of procurement, it's our goal to revolutionize the process. Our goal is to help companies order from suppliers exactly what they need, when they need it and even before they realize they will need it.

We're also looking at expanding our integrations within the F&B tech ecosystem. We already have a vast tech ecosystem and we’re adding new integrations with POS systems, suppliers and BI tools every day. 

Integrations, in my view, are truly transformative for operators. Think of them as bridges connecting different islands of data generated by various digital tools. For instance, with Apicbase, we integrate with POS systems, F&B suppliers, labor management solutions, Business Intelligence (BI) platforms and more through robust APIs. By linking these diverse systems, we're not just eliminating manual tasks, like copying data from one system to the next,  or reducing errors; we're creating a cohesive, real-time view of the entire business and operations. This interconnectedness means operators can make decisions based on the full picture, not just isolated data points. It's about efficiency, yes, but it's also about having the clarity to innovate and adapt in an industry that's always evolving. At the end of the day, integrations free up operators to focus on what truly matters: a great customer experience.

Sustainability remains a cornerstone of our vision. We're developing tools that not only help businesses reduce waste and optimize resource usage but also contribute positively to the broader sustainability goals of our planet.

Lastly, our clients are our compass. Their feedback, their challenges, and their successes shape our roadmap. As the F&B landscape evolves, we're committed to ensuring Apicbase remains a pivotal partner.

If you would like to find out more about Apicbase, visit https://get.apicbase.com/platform/

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