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Author Katarina Todorovic
Katarina Todorovic
Created on Jun 15th, 2023
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KitsKitchen 2023: Plant-Based Soups Inspired By Organic, Local Ingredients.

In the realm of gastronomy, where creativity meets sustainability, Joni Berg has emerged as a visionary leader. As the Co-Founder and CEO of Plant-Based Soups Inspired By Organic, Local Ingredients, Joni Berg has been spearheading a movement that embraces the power of nature's bounty while revolutionizing the way we perceive and consume soups.With a deep passion for both culinary excellence and environmental responsibility, Joni Berg has set out to transform the traditional soup industry. By harnessing the potential of plant-based ingredients sourced from organic, local farms, she aims to redefine our palate while promoting sustainability and ethical food practices. In the following article, Delivery Rank delves deeper into Joni Berg's journey, exploring the inspirations, challenges, and triumphs that have shaped her as a trailblazer in the world of plant-based cuisine. Join us as we uncover the flavorsome revolution she is spearheading, where deliciousness and sustainability coexist in perfect harmony.

What inspired you to start KitsKitchen and focus on plant-based soups? How did your background and personal values influence this decision?

KitsKitchen was born from a personal love of soup and the lack of clean, healthy options available. I understand making soup can be an undertaking and more often than not, it is a large serving so if you are cooking for yourself or grabbing yourself lunch alone, it isn't often the food of choice but I thought it should be! We moved to plant based because both my business partner and I started eating plant based. Our recipes and options grew from there! 

Can you share some insights into the process of sourcing organic, local ingredients for your soups?

It is easier than it sounds. As we have grown and scaled we have needed to change suppliers for consistency sake. However, we are proud to say we still choose organic where we can as well as all of our suppliers are canadian. 

With the increasing popularity of plant-based diets, what strategies have you implemented to differentiate KitsKitchen from other competitors in the market?

We have partnered with fellow plant based companies like HeyKokomo, Yoggu, ModernMeat,etc in order to work with each other and learn from each other. 

As a CEO and co-founder, what leadership qualities do you believe are essential for running a successful food-based business? How do you inspire and motivate your team at KitsKitchen?

I think one of the most important qualities for running a startup is adaptability. You need to learn how to adjust, listen to your customers, and roll with the punches because there will be some no question. I believe compassion goes a long way in motivating people. If you treat people well, they want to work with you and want to work hard for you which is even more important. 

Looking ahead, what are your future plans for KitsKitchen? Are there any new products, expansion plans, or initiatives that you can share with us?

We have a few ideas up our sleeves. We are launching with an Ontario distributor this fall which we look forward to!! We would also love to partner with other plant based companies as well, this would be ideal!

If you would like to find out more about KitsKitchen, visit https://kitskitchen.ca/

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