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Written by: Kenaz Filan on Nov 22nd, 2022

5 Reasons Why Singles, Couples, and Families Love Blue Apron

You’ve probably heard of Blue Apron by now from friends or coworkers who raved about their meal delivery service. Maybe you’re on the search for a meal delivery service for yourself or your family. Whatever the case, Blue Apron has been getting lots of positive buzz lately for its delicious meal kits.

Is all the hype justified? If you read our in-depth Blue Apron, you’ll find out that, in a word, yes. Here’s why:

1. Blue Apron has one of the Best Price-to-Value Ratios in the Meal Kit Industry

There are cheaper meal delivery services (see our Best Cheapest Meal Delivery Services of 2021 for more details) but Blue Apron’s high-quality meals come in at a surprisingly reasonable price. Its meals for four start at $7.49 per serving and meals for two come in at $9.99. That’s comparable with industry leaders HelloFresh and Home Chef.

While Blue Apron’s menu is not as large nor as customizable as that from HelloFresh or Home Chef, it still offers 12-14 excellent meal choices per week. The menu includes lots of family-friendly fare, but you can also prepare meals like Seared Chicken and Crispy Shawarma Rice with Zucchini and Saffron Mayo.

For just $120, you’ll get four healthy Blue Apron meals for two growing kids and two overworked parents every week. Blue Apron offers a wide range of cuisines, so adventurous and picky eaters will both find something to love. Few services do family-friendly and gourmet cuisine so well. None do it at Blue Apron’s price point.

2. Blue Apron Has Romantic Premium Dinners

You may be dating, already in a couple, or a new family needing some quality Mommy and Daddy time. But restaurants are expensive, never mind babysitters. Blue Apron’s premium meals are the perfect option for an at-home date night.

Blue Apron’s Premium offerings cost a bit more than their regular offerings – as much as $19.99 per serving. But try getting Steelhead Trout Rice Bowls or Hibachi Style Steak and Shrimp at a decent restaurant for $20, and that doesn’t include tips, parking, and tolls.

With Blue Apron you can cook a romantic meal at home and, if you live in a state that allows alcohol deliveries, Blue Apron’s wine delivery service can send you six 500ml bottles of wine every month. These smaller bottles are designed for two, so that gives you plenty of chances for candlelight and Chardonnay.

3. Blue Apron Offers Healthy Eating in an Unhealthy World

When you’re busy, it’s easy to get in a rut of take-out meals and ice cream by the carton. Blue Apron delivers fresh vegetables, sustainably harvested seafood, and meat from responsible producers like BN Ranch.

Instead of lo mein for the third time this week, try Garlic Caper Chicken with Fettucine and Zucchini. Even if you’re single, Blue Apron’s Signature for 2 plan gives you dinner with lots of leftovers for tomorrow – trust me, an extra portion of a home-cooked meal beats cold Chinese any day.

Healthy eating isn’t an all-or-nothing affair. The Signature plans allow you to order up to four healthy meals every week – and if you choose from Blue Apron’s Wellness menu, you’re sure to get the lean proteins and fresh vegetables your body needs.

4. Get a Free Cooking Lesson with Every Blue Apron Meal

You know those prepared meals that you just pop in the oven and serve?  Blue Apron isn’t that kind of meal delivery service. Your Blue Apron meal kit comes with neatly sorted ingredients and a recipe card. You have to chop the veggies, salt the water, sear the beef, and prepare the sauce yourself.

For beginners, learning to prepare your own meals can be challenging and there’s definitely a learning curve. But after a few weeks of making your Blue Apron meals, you’ll feel a lot more confident about buying fresh meats and vegetables and preparing them yourself.

You don’t get Julia Child walking you through the steps of making Grilled Dukkah-Spiced Pork Chops with Green Beans, Kohlrabi, and Lemon Yogurt. But you do get the next best thing: Blue Apron’s app, which provides foolproof video instructions if you find the written recipe confusing.

5. Dieters Love Blue Apron’s WW Partnership

If you’re trying to lose weight on the WW Program, Blue Apron can help you meet your weight loss goals in the tastiest way possible. Blue Apron’s WW Approved meals contain SmartPoints® ratings that help you fit each meal into your WW schedule.

Staying on a diet can be tough when you’re the only one in your house who’s trying to lose weight. Many Blue Apron recipes provide simple ingredient substitutions to make them WW Approved. Your family will never notice that you replaced the sour cream with nonfat yogurt, but they’ll eat healthier along with you!

Even if you’re not on the WW Plan, you can still benefit from Blue Apron’s Wellness menu. It features nutritionist-approved recipes including Carb Conscious, WW Approved, and vegetarian dishes. Blue Apron can not only help you lose weight, but it can also help you develop eating habits that keep the pounds off.

Blue Apron – Gourmet Meals at a Reasonable Price

Now you know why Blue Apron is so popular. Whether you are ordering for one, as a couple, or for the whole family, you’ll find a Blue Apron menu that tickles your taste buds without emptying your wallet.

In fact, if you try Blue Apron now, you can save $110 on your first 4 boxes.

We love Blue Apron, and we’re pretty sure that if you give it a try you’ll love Blue Apron, too! 

About The Author

Kenaz Filan
Contributing Writer, Delivery Rank
Based in New Jersey, Kenaz has decades of experience writing on many subjects and sampling the many cuisines his neighborhood has to offer. Working from home, Kenaz is writing a book between reviewing meal delivery services and raising a family.
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