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Martha Stewart Wine Club Review 2024: Full Guide

Author Zoran Trifunovic
Zoran Trifunovic Writer
Updated on Apr 9th, 2024
Fact checked by Deborah Leigh

Overview

Update August 2023: Martha Stewart Wine Club has closed and no longer accepts orders. I recommend Firstleaf as a great alternative. It has a wide range of international award-winning wines and a great wine personalization quiz.

Martha Stewart can make anything look inviting. From cooking up some of the most mouth-watering meals to pairing up with Snoop Dogg to host the Puppy Bowl, is there anything this woman doesn’t do?

So it hardly came as a surprise when I discovered that Martha had hopped on the wine subscription train. I was intrigued. I’m pretty well versed in all that’s Martha and know that she doesn’t put her name on anything that isn’t well worth it.

Martha Stewart Wine Club is the perfect wine subscription service for regular wine drinkers who enjoy the convenience of a subscription and the variety of a world traveler.

Pros

Cons

Hand-picked wines curated by Martha StewartThe service isn’t available in every US state
Occasion-specific packsLimited selection of red wines
Food pairings recommended by Martha StewartNo wine personalization quiz

What’s on the Martha Stewart Wine List

The Martha Stewart Wine Club provides its members with a variety of wines from around the world, delivered to your home. Known for her love of the finer things, you can expect nothing less from the wines Martha hand-picks herself. All of the Martha Stewart Wine Club wines are high quality, having won over 700 awards (more on that below!).

You can gain access to some of the wine packs Martha has picked herself for special occasions. The packs come in all different sizes, 3, 6, or 12 bottles each, and there are 25 options to choose from. Here’s one wine pack that stood out for me: Martha Stewart's wines for grilling

Initially, I was a little put off by the limited customization options available in the subscription. While you can choose from reds, whites, or mixed, you can’t opt out of anything (such as a rosé) in the mixed boxes.

You also have the option to purchase individual bottles, although they tend to cost a bit more. I really like the look of the wines in the Seasonal Sips collection. Martha Stewart's Seasonal Sips

You can also sort through the wines by varietal:

Martha Stewart's white wines

It was difficult for me to shortlist favorites since the assortment teemed with fine wines. Ultimately, I’ve chosen the ones you can find in the next section of my Martha Stewart Wine Club review.

Shortlist of My Favorite Wines

The introductory case comes with 12 bottles of wine, the majority of which are award-winning. I chose to take a closer look at the mixed plan to cover a wider variety of wines.

The mixed plan introductory case comes with 6 red wines, 5 white wines, and 1 rosé. Here’s a selection of my top 3 picks.

Tercius Vinho Branco Tejo

First in line is the 2019 Tercius Vinho Branco Tejo, from Southern Portugal, which won a silver award in the Sommelier Challenge International Wine Competition in 2020. Martha Stewart's 2019 Tercius Vinho Branco Tejo

You’ll love this wine if you like the taste of fruits – green apples, in particular.

Brotello Vino Rosato

Next up is the Brotello Vino Rosato from the Castellani Family Winery in Italy. Italy is the world’s biggest exporter of wines, and this wine is its worthy representative. Martha Stewart's Brotello Vino Rosato

This rosé is a white and red grape blend, featuring various aromas, including watermelon and peaches.

L’Arca Salice Salentino D.O.C.

Lastly, the 2018 L’Arca Salice Salentino D.O.C. from Negroamaro and Malvasia Nera in the southeastern Puglia region, also known as the heel of the boot, in Italy. Martha Stewart's 2018 L'Arca Salice Salentino D.O.C.

This wine won the Platinum award in the Sommelier Challenge International Wine Competition of 2020.

Prices

Starting From

Case Size

Shipping Fee

$8.33 per bottle

6 bottles

Free shipping

$7.49 per bottle

12 bottles

Free Shipping

The Martha Stewart Wine Club charges a flat rate per bottle, depending on your chosen subscription.

You can select a half- or full-case wine club. If you opt for the half-case wine club, receiving 6 bottles of wine every 6 weeks, you’ll pay $8.33 per bottle or $49.98 per box. For the full-case wine club, with 12 bottles delivered every 8 weeks, you’ll pay $7.49 per bottle or $89.88 per box.

Despite Martha Stewart’s prestige, her wine club prices are incredibly affordable, especially considering the cost of high-quality wines in local stores.

Also, any orders that include 6 or more bottles of wine automatically qualify for free shipping. While this might seem like a small detail, this can add up over time, considering some other wine clubs can charge over $10 per case.

Having a simply priced subscription service that waives introductory or renewal fees is great. You just pay the same price per bottle every time – unless you decide to add on some of the a la carte options.

But considering the lower price point, Martha Stewart is 1 of the more affordable wine clubs, in my opinion.

Shipping & Delivery

The website asks you to allow 1 week for delivery following your order. But note that standard orders are usually processed in 1 business day, with orders being delivered 2-3 business days later.

You receive an email notification with accurate tracking information when your order leaves the fulfillment center. You can also track your shipment through your account on the Martha Stewart Wine Club website.

You can ship your delivery to your home or office location. You can also opt to pick up your order from a qualifying FedEx, Walgreens, Duane Reade, Albertsons, or Safeway in some areas. Martha Stewart shipping info

Martha Stewart Wine Club delivers across the majority of the United States, except the following 11 states: 

  • Alabama

  • Alaska

  • Arkansas

  • Delaware

  • Hawaii

  • Kentucky

  • Oklahoma

  • Mississippi

  • Rhode Island

  • South Dakota

  • Utah

How Martha Stewart Wine Club Works

There are 2 different plans available through the Martha Stewart Wine Club. You can choose to have 6 bottles delivered every 6 weeks or 12 bottles every 8 weeks. According to the website, the 6-bottle subscription is recommended for couples, and the 12-bottle subscription is for couples who enjoy entertaining. Martha Stewart's wine options

There are often promotions available, and the signup process is straightforward.

How to Sign Up

  1. To start the process, select your choice of red, white, or mixed wines.

  2. Then, enter information like your email, billing, and shipping address. 

  3. Lastly, verify your birthday to confirm you’re 21 years or older, and click to review your order.

Martha Stewart Wine Club order summary

And that’s the whole onboarding process! Simple as that. No quizzes to sift through, just a single question about your varietal preference, and you’re on your way to your first wine delivery from the Martha Stewart Wine Club.

It’s worth mentioning that this simplicity could be viewed as a downside. Without building a picture of your taste profile, you may not be offered wines based on what you like.

Customer Service

The Martha Stewart Wine Club customer support team is available via multiple channels. Reach out to customer support via email, phone, or live chat Monday through Friday from 9 am to 8 pm EST if you require assistance. Live support is responsive in less than a minute when reached during regular business hours. Martha Stewart's live chat

I reached out to unsubscribe. Patricia terminated my account quickly once I provided my name.

Access additional information, including FAQ, through the main website. The site also has a feedback form to quickly provide your contact information and a summary of your experience.

How Martha Stewart Wine Club Compares to Other Wine Delivery Services 

Martha Stewart Wine Club vs. Firstleaf: Firstleaf tops my list of Martha Stewart alternatives. It has many award and multi-award winners from all over the world in its assortment. It has a broad selection of reds and whites and a decent assortment of rosé and sparkling wines. The winery club has a wine customization quiz, special selections, and a 24/7 concierge service.

Martha Stewart Wine Club vs. Naked Wines: Naked Wines is known as the #1 wine club in America. However, it’s not your typical wine club subscription but more of a personalized wine-buying service, with a monthly price. Through a $40 monthly membership, you enjoy a 60% discount for independent winemakers’ wines.

Martha Stewart Wine Club vs. Wine Insiders: Wine Insiders is the third strong alternative to Martha Stewart Wine Club in my book. It has wines hailing from various acclaimed wine estates throughout the world for competitive prices. Its bottles start at around 10 bucks. Moreover, Martha Stewart is one of the company’s celebrity partners that curates its wines.

The Bottom Line: Is Martha Stewart Wine Club Worth It?

Martha Stewart doesn’t have a taste profile quiz but it makes up for it in the variety of wines available. With both subscription and a la carte options, the Martha Stewart Wine Club is an excellent option for novice wine drinkers to connoisseurs.

The wine club has prices as low as $7.49 per bottle, which makes it hard to find a wine subscription box with a better price point. And, to sweeten the deal, all of the subscription boxes come with free shipping.

But it seems that the selection of red wines is less than impressive. I came to that conclusion based on the reviews of more experienced wine drinkers. There’s also no option to customize the mixed boxes if you want to avoid a particular wine.

All in all, the Martha Stewart Wine Club is an excellent subscription service for all wine-drinkers who are looking to expand their palates on a global level without breaking the bank.

However, check out our full list of 2024’s top wine delivery services to find an alternative that may work better for you.

FAQ 

Are Martha Stewart wines good?

Martha Stewart curates all of the Martha Stewart Wine Club wines, as described in our overview of this wine delivery service. The wines she picks are high quality and award-winning. The wines currently listed through her services have won over 700 awards collectively.

How much is Martha Stewart wine club?

There are 2 pricing models for the Martha Stewart Wine Club based on either a 6-bottle or 12-bottle delivery. The 6-bottle costs $49.98 per box or $8.33 per bottle. The 12-bottle delivery costs $89.88 per box or $7.49 per bottle. We go into more detail in our in-depth look at pricing above.

Is Martha Stewart Wine Club legit?

Martha Stewart wouldn’t be associated with companies not portraying her in the best light, so yes, the business’s legit. Martha carefully selects all the wines herself for her Wine Club. The model for Martha Stewart Wine Club membership is straightforward and makes it easy to stay well-stocked with wines you enjoy.

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