We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links.Advertising DisclosureThis is a user-oriented comparison website, and we need to cover hosting and content costs, as well as make a profit. The costs are covered from referral fees from the vendors we feature. Affiliate link compensation does not affect reviews but might affect listicle pages. On these pages, vendors are ranked based on the reviewer’s examination of the service but also taking into account feedback from users and our commercial agreements with service providers. This website tries to cover important meal, coffee and pet food delivery services but we can’t cover all of the solutions that are out there. Information is believed to be accurate as of the date of each article.
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Author Jessica White
Jessica White Writer
Updated on Apr 9th, 2024
Fact checked by Emma Vince

10 Best Wine Delivery Services 2024: Expert Ranked

Choosing the right wine delivery service is crucial. With so many wine delivery services available, pinpointing one that aligns with your price point, offers a good variety of wines, and helps boost your wine knowledge can feel overwhelming.

I’ve taken the time to thoroughly review dozens of services. Taking into account factors like delivery speed, wine quality, user experience, and customer support, I've narrowed it down to the top 10 best wine delivery services.

Firstleaf stands out as my top recommendation. The wines delivered are tailored to match your palate preferences, and it caters to various budgets. By diving into this list, you'll definitely find a wine delivery service that fits your needs.

Short on Time? Here Are the Best Wine Delivery Services

  1. Firstleaf – Best overall wine delivery service

  2. Naked Wines – Best for supporting independent vintners

  3. Vinesse – Best for rare wine discoveries

  4. Bright Cellars – Best match algorithm for palate

  5. Wine Insiders – Best deals on top wines

See 5 more wine delivery services

The Best Wine Delivery Services Reviewed

1. Firstleaf – Best Overall Wine Delivery Service

Key Features

Firstleaf is my top choice due to its innovative taste matching algorithm. After you share your wine preferences, it uses this data to select wines that match your palate. This intelligent algorithm ensures that the bottles you receive align with your tastes, reducing the chances of disappointment.

Specialty wines are a strong suit of Firstleaf. You can filter wines based on various categories, such as eco-friendly, keto-friendly, or even low alcohol. So, whether you're on a special diet or simply looking for a greener wine choice, it has got you covered.

The subscription model is highly flexible. You receive 6 bottles of wine either every 1, 2, or 3 months, based on your preference. This adaptability ensures you always have fresh stock at the interval that's most convenient for you.

Firstleaf offers a Wine Concierge service. If you ever feel overwhelmed or just need some guidance, you can contact the Wine Concierge. This added layer of customer service ensures you get the most out of your membership and find wines that truly resonate with your preferences. a screenshot of firstleaf's Southern Hemisphere New Releases

Purchasing a la carte is possible, but members get better prices. While anyone can buy individual bottles, it offers special rates for its members. This means that as a member, you'll enjoy superior wines at a fraction of the regular cost. Our expert reviewer was amazed to find internationally acclaimed wines for just $15 a bottle.

There are curated bundles, like the 90+ Point Picks. If you're someone who trusts critics or just likes quality assurance, you can opt for its handpicked bundles. For instance, the 90+ Point Picks come in both red and mixed cases, ensuring there's something for every wine lover.

It boasts a 100% satisfaction guarantee. If, for any reason, you're not happy with a bottle you receive, Firstleaf stands behind its selections. This commitment not only displays its confidence in the wines it offers but also ensures you're always getting value for your money.

Affordability and convenience are at the forefront of Firstleaf. Prices start at $7.49, and if you order 12 bottles or more, shipping is free. It strikes a balance between quality and cost, making it an ideal choice for those who love good wine but don't want to break the bank.

2. Naked Wines – Best for Supporting Independent Vintners

Key Features

  • Invests in independent winemakers

  • 300+ wine varieties available

  • Wine types: red, white, rose

  • Current deal: Get 50% Off!

Naked Wines champions independent winemakers. In an industry dominated by big names, it provides a platform for independent vintners to shine. By purchasing from them, you're directly supporting these artisans, ensuring they can continue producing unique, quality wines.

Angel members enjoy a range of benefits. By paying a monthly subscription fee, you gain access to online wine tastings, premium wines, and up to 60% off on select wines. This membership not only offers value for money but also a more intimate wine experience.

While curating your own box is fantastic, it can be tricky for novices. I appreciate the level of customization it offers. However, if you're new to wine, the vast selection might be a bit overwhelming.

I found the reviews and winemaker comments really helpful. These additions help narrow down your choices, ensuring that you pick wines you're likely to love. It's like having a community of wine enthusiasts guide your every selection. a screenshot of naked wines' 2022 Patrice Grasset Loire Valley Rosé of Pinot Noir

The more wines you review, the better tailored your options become. It encourages user feedback and, in return, uses your reviews to refine the recommendations it presents. This means you get a more personalized experience with every order.

While one-off bottle purchases are available, they're pricier. Members certainly get the best deals. If you decide to buy a la carte, be prepared to pay a premium. Membership costs $40 per month, and my colleague would have liked to have seen different tiers of membership.

Ordering requires a bit of calculation on your part. You need to order a minimum of 6 bottles, and after that, in increments of 3. This structure ensures efficient packaging and delivery, but you'll want to keep this in mind when making selections.

Prices start at $7.99 and if your order exceeds $200, shipping is free. Plus, there are local pick-up options available in certain locations, so it's worth checking if that's an option for you when placing an order.

3. Vinesse – Best for Rare Wine Discoveries 

Key Features

Vinesse specializes in boutique wines from smaller vineyards. If you're tired of the same old selections at your local store, this is where you can discover hidden gems. These wines come from vineyards off the beaten track, so you’re sure to find a quality bottle of something unique.

It caters to both novices and seasoned wine experts. The selection is so varied and expansive that whether you're just getting into wine or have been an aficionado for years, you'll find something to tickle your palate.

I'm particularly fond of the 12-bottle samplers like the Members Favorite Trio. These samplers are a great way to try recommended, handpicked wines without committing to a subscription. They also make for perfect gifts or tasting parties.

With 14 different wine clubs, there’s something for everyone. I'd recommend the “World of Wines” club if you're feeling adventurous. It’s a global tour for your palate, bringing you wines from different regions every month. a screenshot of vinesse's international reds sampler box

You can customize your orders in several ways. Choose the type of wine (red, white, or mixed), the number of bottles, and how frequently they're delivered. The flexibility means you get wine your way, without any fuss.

It’s excellent for branching out and trying new wines. One feature I like is that future wine club selections are curated around your tastes. As you try and review wines, the selections become increasingly tailored to what you enjoy.

When buying a la carte, the filters aren't as intuitive as Firstleaf. Especially if you're new to wines, you may find the site a bit harder to navigate. It could improve by offering a more streamlined, user-friendly experience for one-off purchases.

Prices start at $10.00, and shipping is free for orders of 12 bottles or more. As noted by our expert reviewer, shipping fees can add up if you order less than 12 bottles, so it’s recommended to stock up rather than pay extra for shipping.

4. Bright Cellars – Best Match Algorithm for Palate

Key Features

  • Dynamic taste profile adjustments

  • 400+ wine varieties available

  • Wine types: red, white, blends

Bright Cellars offers a unique taste personalization quiz. It’s fun how it dives deep into your preferences with interesting questions about your favorite chocolate and how you take your tea. This helps it match you with wines that you're likely to enjoy.

The Wine Concierge selects wines tailored to your profile. I find this feature incredibly useful for avoiding the pitfalls of self-selection, which could result in wines you don't enjoy. This service makes the whole process more intuitive and personalized.

It mainly focuses on red and white wines but offers other options. If you're in the mood for something different, you can find choices like margaritas, giving you a break from the usual offerings. These ready-to-drink cocktails are available in classic lime and strawberry flavor. Bright Cellar members get 20% off all bundles in the shop.

Local US wines feature prominently in its selections. Our expert reviewer noted that the service does a great job sourcing high-quality, lesser-known wines from across the United States. This is a big plus if you’re looking to explore domestic offerings. a screenshot of bright cellars' Premium Wine Bundle

It offers a S.I.P Rewards Program with points for every purchase. Membership benefits are not to be ignored; the points you accumulate can be redeemed against future orders, essentially giving you discounts for your loyalty.

The wine selection changes monthly. For those who crave variety, this is great. You won't get bored with repetitive choices, and you'll always have something new to look forward to in your monthly delivery.

Individual bottle selection isn’t available; bundles are the way to go. If you’re someone who likes to pick individual bottles, this service might not be for you. For that kind of customization, consider trying Vinesse instead.

Prices start at $10.00 and shipping is free for orders of 6 bottles or more. While the pricing is competitive, the free shipping for larger orders sweetens the deal even more.

5. Wine Insiders – Best Deals on Top Wines

Key Features

  • Offers bulk purchase discounts

  • 600+ wine varieties available

  • Wine types: red, white, international

Wine Insiders is known for its regular promotions and excellent deals. It offers some of the best discounts you'll find on quality wines from all over the globe. This makes it an attractive choice if you're looking to stock up without breaking the bank.

Celebrity curations set it apart, featuring big names like Martha Stewart. I find that these curated collections add a layer of credibility and excitement to your wine choices. If you admire Martha Stewart's taste, for instance, you can sip wines that she approves of.

It offers a great range of 90+ rated wines for under $20. This is a significant win if you're someone who's not willing to compromise on quality while staying budget-conscious. Highly rated wines at an affordable price are its specialty.

Wines often feature additional content, like videos or tasting guides. I particularly enjoy this feature because it provides a deeper understanding of the wine you're drinking. Whether it's a virtual tour of the winery or a tasting guide, I like that I can view these before making a purchase. a screenshot of wine insiders' Villa Rosa Vinho Branco

Members receive 12 bottles every 12 weeks, with no other options. If you're someone who prefers a predictable, set-and-forget kind of delivery, this works great. However, if you're looking for more frequency options, you might want to consider Firstleaf instead. Our expert reviewer was very impressed that membership costs just $89.

Like Bright Cellars, it also offers ready-to-drink cocktails. If you're in the mood for something different or hosting a party, its ready-to-drink cocktails like margaritas and sangria can be a fun twist.

The blog is a treasure trove of tips and recipes. If you enjoy wine but want to expand your knowledge and culinary pairings, the blog is a great resource. It's packed with useful tips, how-to guides, and mouthwatering recipes.

Prices start at $8.99 with free shipping for orders of 6 bottles or more. This offers additional value, especially if you're planning to stock up. This makes it easy for you to explore global wines without feeling the pinch in your pocket.

6. The California Wine Club – Best for State-Specific Vintages

Key Features

  • Showcases Californian artisan wineries

  • 350+ wine varieties available

  • Wine types: red, white, local specialties

The California Wine Club excels at offering state-specific vintages. If you're a fan of wines produced specifically in California, this is the go-to platform for you. The specialization ensures a carefully selected range of wines that showcase the best the state has to offer.

It puts a strong emphasis on supporting small family wineries. I appreciate this focus because it often translates to high-quality, carefully crafted wines. By subscribing, you also get to play a part in sustaining these smaller operations.

There are 6 distinct wine clubs catering to a variety of tastes. The range includes its Signature Series, which focuses solely on top-tier California wines, and the International Series for those looking to explore global flavors.

All members receive a copy of Uncorked magazine. This adds an educational aspect to your subscription, enabling you to become a more informed wine enthusiast. The magazine features wine news, profiles, and sometimes exclusive interviews with winemakers. a screenshot of california wine club's 2018 REGAN VINEYARDS SANTA CRUZ MOUNTAINS LA VITA RED

The club offers a Love It Guarantee. This means if you receive a bottle you don't enjoy, you won't be charged for it. It's a risk-free way to explore new wines that you might not purchase otherwise.

Our reviewer noted that it doesn’t offer many budget-friendly options. While the focus is on quality, it might not be the best choice if you're watching your wallet. For more affordable selections, Wine Insiders could be a better fit for you.

Subscription options are flexible, with monthly, bi-monthly, or quarterly deliveries. You can also place a la carte orders, but they must be for 6 bottles or more. This flexibility lets you tailor your deliveries to your wine-drinking habits.

Prices start at $10.99 but shipping costs aren’t included. This is something you’ll want to factor into your budget when making your decision. Unlike some other services, the shipping costs can add up, so be sure to check these before placing an order.

7. Wine Awesomeness – Best Global Wine Selections

Key Features

  • Curates wines from lesser-known regions

  • 500+ wine varieties available

  • Wine types: red, white, old world

Wine Awesomeness offers a rich selection of global wines. If you're keen to explore wines from South Africa, Slovenia, Argentina, and more, this service is a geographic tour for your palate. This global focus sets it apart from many other wine delivery services that focus on more localized selections.

It doesn't use a quiz-based approach like Firstleaf. Instead, Wine Awesomeness challenges you to broaden your wine horizons through its curated selections. If you're open to trying new things without the aid of a quiz to guide your choices, this service is for you.

It offers 3 membership tiers based on bottle quantity. You can opt for 3, 6, or 12 bottles per delivery, which gives you the flexibility to choose a plan that aligns with your drinking habits and curiosity level.

Every month, it sends out themed boxes. These themes can range from specific countries to wine types or even seasonal selections. Past themes have included French Harvest, Burgers, and Book Club. I like that this adds an element of surprise and education to each delivery, making your wine journey more exciting. a screenshot of wine aweomeness's 2021 Yelcho Cabernet Sauvignon Reserva Especial

You can choose to curate your selection or let them pick for you. This provides a balance between the adventure of trying new wines and the comfort of sticking with what you know you like. My colleague was impressed with the online magazine The Back Label. This provides lots of in-depth information and is a great resource for newbie wine drinkers.

Members enjoy a 20% discount on shop purchases. If you find a wine that you absolutely love, you can purchase additional bottles from the online shop at a discounted rate. This is especially beneficial if you want to stock up on a particular favorite.

Managing your account online is straightforward. You can easily update your preferences or edit your details through your online account. This ease of use makes it simpler to adjust your wine experience to your current tastes or needs.

Prices start at $13.25, and shipping times can vary. Since delivery times depend on your location, it’s advisable to check this beforehand. This is an important factor to consider, especially if you're planning for a special occasion.

8. Macy’s Wine Shop – Best for Exclusive Wine Deals

Key Features

  • Handpicked wines with promotional offers

  • 300+ wine varieties available

  • Wine types: red, white, luxury labels

Macy's Wine Shop offers exclusive wines you won't find in its physical stores. If you're intrigued by limited-edition bottles or rare finds, it provides a unique shopping experience that sets it apart from Macy’s in-store offerings.

It also features a Martha Stewart-curated collection. Similar to Wine Insiders, this line offers an array of wines personally picked by the lifestyle guru. The selection typically includes versatile wines that can elevate any meal or occasion.

Every 12 weeks, members receive 6 bottles of sommelier-selected wines. These can be a mix of red, white, or both, offering you a chance to diversify your wine cellar periodically without much effort on your part. Check out our full Macy’s Wine Shop review for all the details.

The shop’s filtering system is well-designed. While I find the experience user-friendly, if you're looking for even more granularity in your search, you might prefer Naked Wines. Nonetheless, it helps you navigate its extensive collection efficiently. a screenshot of wine aweomeness's 2021 Yelcho Cabernet Sauvignon Reserva Especial

It offers a selection of highly rated wines for under $20. If you're budget-conscious but unwilling to compromise on quality, it's your go-to destination. You can discover excellent wines that won't break the bank.

Account management is straightforward, and club memberships are flexible. You can cancel your membership at any time, offering peace of mind if you decide the service isn't for you or you need to pause for a while.

Shipping is free when you order 6 or more bottles. This is a convenient feature if you're looking to stock up or are placing an order for a special event. The shipping costs won't add an extra burden to your purchase.

Prices start at $10.99 and there’s a minimum order of 3 bottles of wine. As shipping is free if you order 6 or more bottles, I recommend making a larger order to save more. As with other wine delivery services, your delivery must be signed for by someone over the age of 21.

9. Monthly Clubs – Best for Flexibility of Subscriptions

Key Features

  • Offers monthly, bimonthly, quarterly plans

  • 550+ wine varieties available

  • Wine types: red, white, vintage

Flexible subscription options make Monthly Clubs an excellent gift choice. Whether you’re looking for a gift for a wine enthusiast or someone new to wine, it provides various plans that fit different preferences and schedules.

It boasts a selection of rare and hard-to-find vintage wines. If your wine cellar is missing those unique bottles that can be the highlight of a dinner party, it might have exactly what you're looking for.

Wines in the selection are estate bottled and expertly curated. This is good to know for anyone who values quality and authenticity. You can rest easy knowing that each bottle you receive has passed rigorous checks.

It offers 4 different wine clubs, which you can also combine with other Monthly Clubs. For those of you who enjoy more than just wine, you can bundle your subscription with clubs for flowers, cheese, or chocolate. This makes it an even more versatile gift option.  a screenshot of monthly club's 2022 Château La Genestière Les Petits Cailloux Viognier Pays d’Oc

Every shipment comes with Cellar Notes. These notes provide information about the wine and the winery, which not only adds a layer of experience to your tasting but also educates you on wine culture.

It’s ideal for gifting with flexible delivery schedules. You can choose between monthly, bimonthly, or quarterly shipments. Such flexibility ensures that your gift can suit anyone's lifestyle or wine consumption habits. It’s a great choice for gifting to wine connoisseurs thanks to its selection of vintage bottles.

Personalization isn’t its strong suit. If tailoring each bottle to your specific palate is high on your list, I would recommend considering Firstleaf instead. It focuses more on curation than customization.

Unfortunately, Monthly Club’s customer service isn’t on par with other services. You have the option to live chat or email, but check out the full review for more details.

Prices start at $20.98 with a $15 shipping and handling fee per delivery. This might not be the cheapest option out there, but the quality and flexibility can justify the cost for many.

10. Plonk – Best Focus on Organic Wines

Key Features

  • Prioritizes biodynamic and sustainable wines

  • 320+ wine varieties available

  • Wine types: red, white, orange

Plonk specializes in a robust selection of organic and biodynamic wines. For those interested in sustainability and clean farming practices, this is your go-to source for guilt-free and quality wines.

You can opt for a curated box with a subscription or choose wines individually in the shop. This offers flexibility in how you explore wines, allowing you to follow your curiosity or trust the experts.

It provides wine club options for mixed, red, and white selections. Whether you have a specific preference or are open to a varied experience, it has you covered with these choices.

Choose from 4, 6, or 12 bottles in each shipment. The varying sizes accommodate both casual drinkers and those who want to fully stock their wine racks. If you opt for the 12 bottles, you’ll get 2 bottles each of 6 types of wines. Best Focus on Organic Wines

It allows you to purchase current or past wines from its shop. If you happen to fall in love with a particular bottle, you can easily buy more of it or even explore past selections. Read our in-depth review for more details on how Plonk works.

The recipe pairing ideas with each order are a real delight. I find that this feature enriches the overall experience, taking your wine-drinking moments to the next level by suggesting compatible foods. It’s a great idea if you’re planning on hosting a wine tasting event.

Payment options are flexible, with monthly renewals or pre-pay periods. This means you're not locked into a long-term commitment and can choose the billing cycle that best fits your needs. To make changes, such as changing from a mixed to a white subscription, contact customer services by phone or email.

Shipping is free, and prices start at $9.50 with a minimum order of 6 bottles. Although you'll have to commit to at least 6 bottles, the free shipping and competitive pricing make it worth your while.

Quick Comparison Table

Starting Price

Minimum Order

Ideal for

Wine Type

Active Deals



1 bottle

Personalized wines

Red, white, sparkling, rose

First box of 6 wines for only $45.00 from Firstleaf

🥈Naked Wines


6 bottles

Affordable, independent wines

Red, white, sparkling, rose

Get 50% Off! from Naked Wines



1 bottle

All types of wine drinkers

Red, white, sparkling, rose

Enjoy 6 Exceptional Wines for Just $41.94 from Vinesse

Bright Cellars 


3 bottles

Wine newbies

Red, white, sparkling, rose

Get your first 6 bottles for $55! from Bright Cellars

Wine Insiders


3 bottles

Martha Stewart fans

Red, white, sparkling, rose

Get 10% off + FREE shipping! from Wine Insiders

The California Wine Club


1 bottle

California wine lovers

Red, white, sparkling, rose

Save 50% on the wine in your first shipment with promo code SAVE50! from The California Wine Club

Wine Awesomeness


1 bottle

Modern wine subscription

Red, white, sparkling, rose

Get 50% Off! from Wine Awesomeness

Macy’s Wine Shop


3 bottles

Affordable wine

Red, white, sparkling, rose

40% Off Sitewide. Code: WINE40 from Macy’s Wine Shop

Monthly Clubs Wine


1 bottle

Gifts subscriptions

Red and white

Winter Sale 2024! - Save up to $30 from Monthly Clubs

Plonk Wine Club


6 bottles

Organic wine

Red, white, sparkling, rose, orange

Free shipping on all orders! from Plonk

Tips for Choosing the Best Wine Delivery Services

I used the following tips to help determine the best wine delivery services that meet a variety of needs.

  • Consider your wine preferences: Knowing what you enjoy is essential for a satisfying experience. This is particularly important for people living in areas with limited local wine options. I tested this by focusing on services that offer a variety of wine types and regions, and Firstleaf came out on top for its wide selection.


What is a Wine delivery service?

A wine delivery service brings curated selections of wine right to your doorstep. These services offer a range of options, including subscriptions, one-time orders, and gift packages. They are particularly useful if you're looking to discover new wines or simply want the convenience of home delivery.

What’s the best wine delivery service?

The "best" wine delivery service can differ based on your specific needs, but Firstleaf is highly versatile. It offers a personalized wine experience tailored to your taste preferences, which can be a game-changer for both beginners and seasoned wine enthusiasts. For those who appreciate rare and unique bottles, Vinesse is another good option.

What’s the best wine delivery service for beginners?

Bright Cellars is an excellent option for wine newcomers. It uses a quiz to assess your taste profile and recommends wines that you're likely to enjoy. This takes the guesswork out of selecting wines, making it easier for beginners to explore the world of wine without feeling overwhelmed.

What’s the best wine delivery service for gifting?

Monthly Clubs stands out for its gifting flexibility. It offers various subscription options and even allows you to combine wine with other items like cheese or flowers. This provides a personalized and thoughtful gift option for any wine lover in your life.

Best Wine Delivery Service 2024 — Final Score

Our Score
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First box of 6 wines for only $45.00
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We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links.Advertising DisclosureThis is a user-oriented comparison website, and we need to cover hosting and content costs, as well as make a profit. The costs are covered from referral fees from the vendors we feature. Affiliate link compensation does not affect reviews but might affect listicle pages. On these pages, vendors are ranked based on the reviewer’s examination of the service but also taking into account feedback from users and our commercial agreements with service providers. This website tries to cover important meal, coffee and pet food delivery services but we can’t cover all of the solutions that are out there. Information is believed to be accurate as of the date of each article.
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