We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links.Advertising DisclosureThis is a user-oriented comparison website, and we need to cover hosting and content costs, as well as make a profit. The costs are covered from referral fees from the vendors we feature. Affiliate link compensation does not affect reviews but might affect listicle pages. On these pages, vendors are ranked based on the reviewer’s examination of the service but also taking into account feedback from users and our commercial agreements with service providers. This website tries to cover important meal, coffee and pet food delivery services but we can’t cover all of the solutions that are out there. Information is believed to be accurate as of the date of each article.
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Author Mirela Niculae
Mirela Niculae
Updated on Apr 9th, 2024
Fact checked by Deborah Leigh

Bright Cellars vs. Firstleaf 2024: Which Club Wins?

Choosing between these 2 industry giants can be a dizzying task, even for wine connoisseurs. So when you’re a wine enthusiast looking to dive into the world of wine delivery services, it can be quite confusing. 

But fear not, for I've done the legwork and consulted with experts. As a result, I can now bring you the inside scoop on each brand's strengths. In the epic battle between Bright Cellars vs. Firstleaf, I considered wine list variety, customer support teams, prices, and the ordering process.

After careful consideration, I think that Firstleaf takes the crown. With an impressive variety of wines, a smooth ordering process, and a more beginner-friendly approach, Firstleaf stands out as the top contender.

Intrigued? Uncork my comprehensive comparison and discover which service aligns best with your wine needs!

At a Glance: Who Won Each Category?

💲 Price:

Bright Cellars ($10.00 per bottle)

🍷 Wine List Variety:

Firstleaf (260+ wines and 6 featured bundles)

👍 Ordering and Delivery

It’s a tie

🙋 Customer Support:

It’s a tie

👑 Overall Winner:

Wine List Variety

Winner: Firstleaf

Both Bright Cellars and Firstleaf offer a range of options to cater to different tastes. However, when it comes to variety, Firstleaf has a more impressive selection of over 260 wines (out of which 238 are Firstleaf exclusives).

Firstleaf also offers the possibility to purchase bundles and premium wines. Its wine list covers 5 continents and 12 countries, and the flavor profiles range from sweet to dry, restrained to bold, or light to full-bodied. Firstleaf also has a Wine Store where you can shop a la carte. 

Firstleaf offers pre-designed bundles, but unlike Bright Cellars, there are only 6 options. You can order bundles in different sizes (between 3, 6, 12, and 15 bottles per box) and a variety of flavors, such as the Summary Sauvignon Blancs or Screwcap Summer packages. 

If you’re not interested in a Featured Bundle, Firstleaf lets you design your own box. You can browse the list of wines by filtering based on region, type, and specialty. This gives you more control over your selection and allows you to find all sorts of interesting options.

For subscribers, Firstleaf offers a free consultation with its wine concierge team. These wine specialists can provide recommendations and guidance based on your preferences, which is quite impressive, especially if you’re new to wine tasting.

You can also purchase gifts from Firstleaf, but in this case, the options are a bit more varied. For instance, you can send single wine bottles, bundles, and gift cards. Also, if you’re shopping for a corporate gift, you can request assistance from Firstleaf’s specialists.

Bright Cellars features an extensive wine selection as well (80 types of wine). There are also 60 bundles, and you can choose between wines and margaritas, which makes life a lot more fun. 

Bundles are great when you want to try things out or you’re looking for a special gift. Bright Cellars offers several special celebration bundles that come with accessories like wine glasses, orange garnish, or mimosa cubes. Also, you have the option to offer a gift card – there are 5 gift card values that you can purchase and offer.

There are also Premium Wine bundles, which include next-level wines from respected wine regions. If you’re not sure what you want, choose from the list of bundles curated by the company’s team of specialists, which includes professional sommeliers and vinification experts. Bright Cellars Premium Wine Bundle

Both Bright Cellars and Firstleaf cater to wine newbies and experts alike. Wine education is a key aspect for these companies and is part of the shopping experience. Both company websites provide valuable information about wines on their platforms, and you’ll find wine cards with detailed information, stories, and pairings in each box.

Both companies offer a personalized subscription that’s tailored to each subscriber’s individual taste. For this, you have to fill in a quiz that helps determine your taste preferences. To get new recommendations, you can retake the quiz anytime you want. Also, you can rate the wines you receive, so the algorithm will know what to recommend in the future.

As a subscriber, you’re not locked in with the algorithm’s initial recommendations. If you’re not fully satisfied with any of the wine recommendations, both Bright Cellars and Firstleaf offer the option to swap with alternatives. This ensures that you receive wines that truly resonate with your tastes.

In summary, both services excel in providing a personalized wine experience. Both offer sommelier-curated wine lists, so you can trust the quality of the bottles. However, I think Firstleaf does things a bit better in terms of variety.

Ordering, Delivery, Unboxing

Winner: It's a tie

Both Bright Cellars and Firstleaf have an intuitive ordering process. Both companies also offer personalized subscriptions based on quizzes, but Bright Cellars' easier-to-understand plans and transparency in wine selection make it the winner in this category.

Both Bright Cellars and Firstleaf have a straightforward ordering process. In both cases, you have the option to choose between a subscription or a bundle. If you choose a subscription, both companies will have you fill out a quiz.

Bright Cellars’s quiz is more straightforward and beginner friendly. It takes less than 5 minutes to complete, and it will ask about your taste preferences in food and beverages. Based on your answers, Bright Cellars curates a box of 4, 6, or 12 bottles of wines tailored to your taste.  Bright Cellars recommendations based on my answers

You can swap any of the recommendations if you're not happy with the algorithm’s choice. However, you can only swap with a wine that has a similar flavor profile – there isn’t a more comprehensive list from which to choose.

Bright Cellars also offers the Sip of the Month feature (which is optional). This allows you to add a mystery bottle, selected by Bright Cellars’ in-house sommelier, to your box of 4 or 6 wines. This bottle is not based on your preferences, so it’s a bit of a gamble. But it’s also a wonderful way to broaden your horizons. Bright Cellars' mystery bottle

Firstleaf's ordering process involves a slightly longer quiz that’s more comprehensive. You'll be asked about your food and flavor preferences, but you’ll also have the option to rate several wine selections. These questions are aimed at experienced wine drinkers, and you can skip them if you’re not familiar with the options.

The quiz will take around 10 minutes, and at the end, you'll have your personalized box of 6 or 12 bottles. However, I found Firstleaf's wine plans to be a bit confusing. The company offers 3 different membership plans – Classic, Preferred, and Premier, and the differences between these plans are not very clear. Firstleaf recommendations based on my answers

Firstleaf’s basic subscription is called the Classic Plan. It includes wines from across the company’s portfolio. However, you’ll have to subscribe to a higher tier – like the Preferred Plan or the Premier Plan – for access to bottles from the Fine Wine collection.

Bright Cellars and Firstleaf have different minimum order requirements. Bright Cellars’ minimum is 4 bottles for both subscriptions and bundles. Firstleaf's minimum for a subscription is 6 bottles, while you can order as little as 1 bottle if you decide to go with the a la carte option. When it comes to Featured Bundles, the minimum order is 3 bottles.

Both companies provide flexibility when managing your subscription. In both cases, you can use your online account to pause or cancel your subscription or make changes to future orders. 

You can pause your Bright Cellar subscription for up to 1 year. Firstleaf is less flexible – you can only update the delivery frequency between 2 and 12 weeks. For changes to current orders or other information, it’s best to reach out to each company’s customer service team.

Both companies deliver your wines with care and in compliance with legal regulations. Both companies use couriers like FedEx or UPS and require an adult signature upon delivery. This means someone 21 years or older must be present to sign for the package. Firstleaf delivery areas

Bright Cellars offers delivery across the contiguous United States. Firstleaf, on the other hand, currently ships to 47 states, including Washington, D.C., Alaska, and Hawaii. Both companies are open to changes in your shipping schedule, but you have to contact the customer support team for more information.

Once your delivery is generated, you’ll receive an email with a tracking link from both companies. Depending on your location and the delivery method selected by the company, your box may take between 2 to 5 days to reach your doorstep.

Lastly, both companies offer an impressive unboxing experience. Both boxes are elegant and beautifully designed on the outside and the inside. Speaking of the inside, the bottles are thoughtfully arranged and protected with a cardboard support system to prevent any damage during transportation. Inside Bright Cellars' box

You’ll find wine cards In both boxes, but I think Bright Cellars’ are a bit more well-designed. They look like elegant play cards and are made from a sturdier type of cardboard that feels better in your hand. That said, Firstleaf’s information cards are larger and contain more detailed information. Bright Cellars' wine cards

In both cases, the wine cards include valuable details that will help you learn more about your wines. For instance, the cards offer details on where the wine was grown, flavor profiles, recommended serving temperatures, suggested food pairings, and all sorts of useful tips, like how to remove the cork properly and how to store the bottles at home. The Firstleaf box and wine cards

This ensures that you have all the information you need to appreciate each bottle fully. It’s also worth mentioning that the packing materials in both boxes (including the boxes) are fully recyclable.

Customer Support

Winner: It’s a tie

Both Bright Cellars and Firstleaf prioritize providing assistance and resources for their customers. Furthermore, both companies have blogs where you can delve deeper into the world of wines, accessories, pairings, and other related topics. These blogs serve as valuable resources for expanding your wine knowledge.

Bright Cellars offers multiple contact channels, such as email, phone, or live chat. During business hours (Monday to Friday, 09:00 AM to 05:00 PM CT), you can connect with Bright Cellars’ Wine Concierge team, who will answer your questions, help update your subscription, or provide wine pairing recommendations. Bright Cellars offers a chat feature

Outside of business hours, you can still send emails or leave messages via chat. A team member will respond or contact you as soon as possible. Additionally, Bright Cellars has a well-established FAQ section where you can quickly find answers to common queries or access shortcuts for managing your account. Bright Cellars has a comprehensive FAQ section

Similarly, Firstleaf provides 2 communication channels: email and phone. Their Member Experience team is available 7 days a week from 9 AM to 8 PM ET to address any questions or concerns you may have. If you’re just browsing for information, Firstleaf’s searchable FAQ section is a great source.

Additionally, Firstleaf has a chatbot feature that can provide answers to common questions. However, the answers come as article and FAQ answer recommendations, so if you are not happy with this, the chatbot can connect you with a human representative. If nobody is live, you can leave a message. Firstleaf's chatbot feature

Both customer support teams are friendly and professional and will try their best to solve your problem(s). Also, I like that Firstleaf has a dedicated app for members. This way, you can keep everything wine-related in a single place on your phone.


Winner: Bright Cellars

While the price per bottle is mostly the same, Bright Cellars’s pricing is simpler. Also, Bright Cellars' minimum order for subscribed members is 4 bottles, which is more convenient than Firstleaf’s 6 bottles.

Bright Cellars features 3 different subscription options to fit your lifestyle. You have the 4-bottle plan, which is $80 per box, the 6-bottle plan at $120 per box, and the 12-bottle plan at $210 per box. You only have to pay shipping ($10 per box) for the 4-bottle plan. Bright Cellars offers 3 main plans

If you want the best price per bottle ($10.00), you have to get the 12-bottle plan. Since wine can be stored for long periods of time, if the conditions are right, this can be a great deal even if you’re not that much of a drinker.

Bright Cellars also offers wine and margarita bundles, and the prices vary from $72 to $124 per box. Subscribed members get a discount. In this case, prices start from $61+. Additionally, you can buy 5 types of gift cards with values between $75 and $1000.

Firstleaf’s pricing system is a bit more complex, with 3 main plans and 2 box sizes. For each of the 3 plans, you can order either a 6-bottle box or a 12-bottle box. The plans are titled Classic, Preferred, and Premier, and prices vary between $90 to $240 per box. Firstleaf's pricing system

With the Classic Plan, you’ll pay $7.49 per bottle whether you choose the 6 or the 12-bottle box. With the Preferred Plan, the price per bottle goes up to $17.5, and the Premier Plan has you pay $20 per bottle. You also have to include tax and the price of shipping, which is calculated based on your location. 

Firstleaf offers free shipping when you double your order. So all 12-bottle plans have free shipping. Shipping also applies for a la carte orders, where prices start from $16 per bottle and can go as high as $90+ (subscribed members get a discount). 

If you choose to go with a Featured Bundle, prices vary between $84 and $219+. Also, the size of the bundle varies between a 3-bottle box and a 15-bottle box. If you prefer offering a gift card, Firstleaf lets you choose any value between $25 and $1100.

Bright Cellars vs. Firstleaf — Quick Overview

Bright Cellars


Best for

Newbies and people who enjoy discovering new wines

Connoisseurs and people who appreciate a wide range of wines 

Starting price

$10.00 per bottle

$7.49 per bottle

Shipping cost

$10 for 4-bottle orders, free for larger orders

Calculated based on location

Minimum order

4 bottles for subscriptions and bundles

6 bottles for subscriptions and 1 bottle for a la carte shopping

Wine list variety

Over 80 types of wines

260+ wines from 5 continents and 12 countries

Customer support

24/7 online chat, email, phone

24/7 online chat, email, phone


Get your first 6 bottles for $55!

First box of 6 wines for only $45.00

And The Winner Is: Firstleaf

Firstleaf wins my comparison with an impressive variety of wines and a better focus on education. As a beginner wine drinker myself, I found Firstleaf easier to approach and manage.

But this doesn’t mean I’m completely dismissing Bright Cellars. This seasoned contender has strengths you can’t ignore, and I think it’s appealing to more experienced palates. It’s also on our list of Best Wine Delivery Services, so it clearly does something right.

Overall, both brands excel in making wine more accessible and appealing. Each offers a range of educational resources to teach customers about their bottles. Even though Firstleaf is my pick, it’s up to you to decide which is the best wine delivery for yourself.


How does the pricing compare between Bright Cellars and Firstleaf?

Both services offer better prices than what you would find in stores. Overall, the pricing between Bright Cellars and Firstleaf can vary depending on the specific wines and subscription options chosen. If you select a subscription, the price per bottle varies between $15 and $20.

Which service offers a better selection of red, white, or rosé wines?

Both Bright Cellars and Firstleaf offer a variety of red, white, and rosé wines. Their selections may differ based on the specific bottles available at any given time. Since the list is personalized for each customer, the offer also differs depending on your preferences.

Can I customize my wine preferences?

Yes, both companies allow you to customize your selection of wines based on your preferences. For this, you will be asked to fill in a quiz so the brands can understand your taste preferences and tailor the selections based on your answers. This ensures that you receive wines that align with your personal palate and preferences.

Our Top Pick for 2024
First box of 6 wines for only $45.00
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We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links.Advertising DisclosureThis is a user-oriented comparison website, and we need to cover hosting and content costs, as well as make a profit. The costs are covered from referral fees from the vendors we feature. Affiliate link compensation does not affect reviews but might affect listicle pages. On these pages, vendors are ranked based on the reviewer’s examination of the service but also taking into account feedback from users and our commercial agreements with service providers. This website tries to cover important meal, coffee and pet food delivery services but we can’t cover all of the solutions that are out there. Information is believed to be accurate as of the date of each article.
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