While it’s often seen as a luxury item, wine comes in at many different price points. You don’t have to pay a lot to get a good or even a great bottle of wine. And with our list of the best cheap wine delivery services, drinking excellent wine isn’t only inexpensive, but it’s also convenient.
Wine delivery services deal directly with the vineyards and cut out the middlemen. They can offer you sommelier-curated wines at much lower prices than you’ll find at your local retailer. You get wines that aren’t only cheaper but also better than the bottles that are available to you right now.
Firstleaf wins the top spot. Firstleaf’s selection of reasonably priced wines is excellent. But every wine delivery service on this list can save you money and bring you delicious wines you won’t find anywhere else. Read on to find out more!
Firstleaf – Best cheap wine delivery service in 2024
Naked Wines – Best for wines at 40% to 60% below retail
Vinesse – Best selection of wines at all price points
Bright Cellars – Best algorithm in the wine business
Wine Insiders – Best for variety with competitive prices
Worldwide selection of affordable high-quality wines
Subscription and a la carte orders available
Red, rosé, white, sparkling domestic and imported wines
Current deal: First box of 6 wines for only $45.00
Firstleaf is the ultimate budget-friendly wine delivery service. If you’re looking for affordable, quality wines with recommendations tailored to your personal tastes, Firstleaf is a great choice. It lets you broaden your wine-tasting horizons without breaking the bank.
Our expert reviewer praised Firstleaf’s superb selection. There are selections from famous wine regions and excellent wines from regions that receive less coverage. Firstleaf also has a wide selection of common and uncommon grape varietals, so you’ll have lots of chances to try new wines.
Many Firstleaf wines have won medals and rave reviews from international critics. But the service still prioritizes your individual tastes over the recommendations of experts. You start your Firstleaf journey with a 13-question quiz that determines your individual preferences in flavors and notes. This helps determine the wines Firstleaf recommends.
With each bottle, you can further hone its recommendations thanks to Firstleaf’s ratings. You can give every bottle you receive a thumbs-up or thumbs-down. Each rating significantly improves the recommendations algorithm. In fact, Firstleaf claims its recommendations accuracy shoots up to 98% after just 3 bottle ratings.
Every Firstleaf bottle comes with a satisfaction guarantee. You receive full credit for any bottle that doesn’t match your expectations, so your wine tasting adventure is risk-free. If you rate all 6 of the wines in your first box, you’ll get a $10 credit toward future purchases.
You can also purchase wine a la carte at Firstleaf’s wine store. Subscribers receive a 30% discount on all wines. You can filter your choices based on grape, varietal, color, region, and even specialized categories like vegan-friendly and low-sugar keto-friendly wines.
Prices start at $7.49. Your first 6-bottle box from Firstleaf is just $44.95, plus $4.95 shipping. Thereafter, boxes are priced at just $89.98, plus $14.95 shipping. And if you order 12 bottles or more, shipping is free! Firstleaf lets you schedule shipments every 4, 6, 8, or 12 weeks. Budget-conscious wine lovers can double up their subscription to a 12-bottle bimonthly or quarterly order for even more savings.
Up to 40% to 60% off retail prices
Wines at affordable price points
Primarily red and white wines
Current deal: Get 50% Off!
Naked Wines stands out due to its unique structure and consumer-driven approach. As opposed to a regular wine subscription, Naked Wines operates as a wine-buying membership. Your “Angel” monthly contributions of $40 are saved in your account until you spend them on a shipment. Angel members get access to exceptional prices, and any unspent funds are fully refundable.
As an "Angel" member, you join over 300,000 Naked Wines Angels in funding independent wineries. Not only do you save money on your wine, but your membership also provides support for your winemakers. It’s a great way to support smaller, family-run vineyards and new wine ventures. And since you can also apply your membership fee to your order, it doesn’t cost you any extra.
Unlike other subscription services, Naked Wines doesn’t automatically send out monthly shipments. Instead, it operates more like an online wine store. You browse its extensive selection, add bottles to your cart, and checkout at your convenience. You control the number and type of bottles in your shipments, so you can ensure that each order perfectly matches your preferences.
To help you choose, Naked Wines lets you see how other customers rated each wine. Each bottle shows the percentage of previous customers who said they would buy it again. Our expert reviewer felt the customer ratings were very helpful for selecting wines. And the Naked Wines message board also offers advice from winemakers and Naked Wines experts.
Naked Wines gives you control over your wine and when it arrives. You select the bottles that appeal to you, so you can easily keep your costs within your budget. Prices start from $7.99. While most bottles are in the $15 to $30 price range, there are a few highly-ranked $10 to $15 wines and a few more expensive wines for special occasions or when you just feel like treating yourself.
Clubs to suit every taste in wine
Subscriptions and one-time orders available
Red, white, rosé, sparkling, imported and domestic wines
Current deal: Enjoy 6 Exceptional Wines for Just $41.94
Vinesse is dedicated to making boutique wines easily accessible. It curates an exclusive selection of high-quality, limited-production wines that are seldom found in stores. This commitment to uniqueness and quality has resulted in a diverse wine range that caters to different tastes and budgets.
You can choose between a one-time box of wine or a full Vinesse wine club membership. If you’re not sure whether membership is for you, a one-time order is a great way to try Vinesse out and taste for yourself. Vinesse has a great selection of boutique wines ranging from $10 to $25, so you won’t have to spend a lot to find out for yourself.
Vinesse also has a very user-friendly website, and our reviewer found it easy to use. Although the extensive selection might be overwhelming for the indecisive, the simple browsing and shopping process significantly enhances the customer experience. If you prefer a service with a quiz to help narrow down your options, try Firstleaf.
The Grab Bag Wine Club offers clearance prices on seasonal wines at $10 to $16 a bottle. The American Cellars Wine Club gives you American wines from $12 to $16.50 a bottle, while a California Cellars membership provides great California wines from $15 to $17 a bottle.
On the higher end, an Élevant subscription provides premium reds priced between $43 to $48 a bottle. That may not qualify as cheap, but when you consider that comparable wines would typically cost double that in a retail outlet, it’s a great bargain. It’s not often that you get to enjoy the finer things in life at a discount.
Vinesse offers free shipping on orders of 12 or more bottles, but its shipping fees are otherwise steep (upwards of $21). But unlike most wine delivery services, Viennese ships to Alaska and Hawaii. Alaskans and Hawaiians will pay extra for the shipping, but they get access to fine wines that they would never find locally. Prices start at $10.00.
Superior customer service
One of the best algorithms in the wine delivery business
Red, white, rosé, and sparkling wines and bottled cocktails
Bright Cellars was founded by 2 MIT graduates who created one of the best wine algorithms available. The results of your personalized quiz help the Bright Points algorithm to make incredibly accurate predictions of the wines you’ll enjoy, using a 100-point scale to predict which wines will best suit your preferences.
But Bright Cellars doesn’t just rely on AI when selecting wines. Its wine selection is overseen by a certified sommelier and her team of wine experts. They provide information on body, sweetness, bitterness, astringency, and other characteristics that provide the algorithm with the information it needs to make informed selections.
Customer service is another Bright Cellars strong point. The customer service team receives basic training from the Wine & Spirit Education Trust, the organization that certifies sommeliers. Bright Cellars assigns new members a wine concierge who periodically checks in for feedback about your subscription. This level of service is especially good for wine newcomers.
Each wine comes with a wine tasting card, providing an easy-to-read snapshot of important information like alcohol percentage, pairings, and recommended serving temperature. Our expert reviewer was very impressed by Bright Cellars’ customer service.
Bright Cellars sources many wines from its own winery, while others are sourced from vendors who primarily work with smaller vineyards that don’t distribute in retail markets. Because Bright Cellars operates as a winery, it can ship to states that permit sales from wineries but not from wine distributors.
While Bright Cellars excels in many areas, its prices are higher than many other services on this list. Prices start at $10.00. A 4-bottle subscription costs $80 per month, or $20 per bottle. But if you want a great selection of excellent wines and fantastic customer service, you may find Bright Cellars worth the extra expense.
A great source for fine wines under $30
No obligation, cancel subscriptions at any time
Red, white, rosé, sparkling, organic, and vegan wines
Wine Insiders stands out for its remarkable selection of sub-$20 wines from around the world. Whether you're a seasoned wine lover or a beginner, Wine Insiders lets you explore red, white, sparkling, rosé, and dessert wines from America and around the globe, including wines from Argentina, Australia, Austria, Chile, France, Italy, Hungary, Mexico, Morocco, New Zealand, Portugal, Spain, and South Africa.
The Wine Insiders curatorial team has over 50 years of professional experience. They taste test thousands of wines every year, and just 3% meet Wine Insiders’ rigorous standards. Their expertise ensures you’re getting top-tier wines. Our reviewer felt that the Wine Insiders offered wines that were remarkable for their price.
Prospective members can conveniently view all available wines before signing up. Wine Insiders provides the option to receive white, red, or mixed boxes containing 3, 4, 6, or 12 fresh bottles bimonthly. Each wine comes with an overview of the varietals, producers, and regions featured in your order, as well as tasting notes, flavor profiles, serving tips, and pairings for each bottle.
The Wine Insiders shop further extends your options. You can choose between regular-sized and "Magnum" 1.5L bottles, as well as wine sets, cocktails, and canned wines. And while the Martha Stewart Wine Club has closed its doors, Wine Insiders offers a selection of wines curated by Martha and guaranteed to bring a touch of class to your wine cellar.
Prices start at $8.99, with many bottles falling in the $10 to $30 range. Given the exceptional value offered by Wine Insiders, it’s a fantastic choice for wine lovers on a budget who are looking for a wine delivery service. Wine Insiders provides a good selection of superior wines at a very reasonable price point.
Member discounts on one-time sales
Great deals at the Case Club
Pacific Northwest, Premium, International, and more options
The California Wine Club offers several premium wine options and one great bargain. Established in 1990 by founders Bruce and Pam Boring, The California Wine Club promotes small, underappreciated wineries that would otherwise be inaccessible to a wider audience. But while many of its wines are in the $50+ per bottle range, there are some bargains to be had if you look closely.
The Case Club offers you regular shipments of 12 bottles for $168. This averages out to $14 per bottle, which is a very reasonable price for boutique wines from small, family-owned vineyards. You can order a case of reds, whites, or a mix of both. Monthly, bimonthly, or quarterly subscriptions are available. And if you want to reorder a wine you like in the California Wine Club store, you get a discount.
If you want to spend a bit more, you can check out 1 of the other 4 plans. The Premier Series highlights sends you 2 bottles of fine California wines for just over $21 per bottle. The International Series highlights premium international wines at $50 per bottle, while the Pacific Northwest Series brings you 2 bottles of the finest wines from Oregon and Washington at $36 each.
For those who feel like splurging, there's the Aged Cabernet Series, which features 2 top-shelf 7 to 12-year old Napa Cabernets for $269. With a quarterly subscription, it may be a worthwhile indulgence. Since these wines will keep for several years, it’s a good way to add some high-end wines to your cellar.
It’s worth noting that there’s no taste profile quiz like you get with Firstleaf, so if you’re uncertain about what you like drinking, then you may wish to give them a try.
Our expert reviewer noted that with your subscription you get access to VIP tours and tastings. This is a great perk if you’re in California, or are planning to visit. The California Wine Club has prices starting at $10.99. It’s not the cheapest service on this list, but it offers a lot of value for your money.
Almost all orders qualify for free shipping
Easy to change, skip, or cancel orders
Wines vary every month
Wine Awesomeness sends diverse wines that customers may not have encountered before, all while adhering to a monthly theme. This theme can revolve around a specific region or a broader topic, such as food, ensuring the curation remains fresh and intriguing. Operated by a dedicated team of sommeliers and winemakers, Wine Awesomeness consistently delivers affordable yet high-quality wines.
All Wine Awesomeness subscribers get the same selection of themed wines each month. While this means you may receive an unfamiliar wine, it’s great for individuals looking to expand their wine knowledge. By offering a predetermined selection, Wine Awesomeness can provide in-depth information about each wine.
Even if you’re not a member, you can still buy at the Wine Awesomeness online store. A la carte prices range from $16 to $49 and above. If you subscribe, reordering favorites from past subscription boxes comes with a generous 20% discount. Our expert reviewer was impressed by how affordable Wine Awesomeness prices are.
Wine Awesomeness' monthly boxes revolve around specific themes, such as French Harvest, Shades of Pink, or Goes With Pasta. Whether you’re new to wine or well-versed in viticulture, Wine Awesomeness can broaden your wine horizons. The service may not be ideal for those with highly specific wine preferences, but it shines for adventurous wine lovers keen to explore.
Prices start at $13.25, with a 3-bottle plan costing $49 and a 6-bottle plan costing $79. Considering most wines in the Wine Awesomeness shop range from $15 to $20 per bottle, both membership plans present excellent value, with costs averaging between $13 and $16 per bottle. And to sweeten the pot, all subscribers get free shipping.
Subscription and a la carte orders accepted
Most bottles between $15 to $20 each
Red, white, rosé, sparkling, and sweet wine
Macy's Wine Shop is an affordable wine delivery service with expert curation and flexible shopping options. One of the world’s most famous discount stores has applied its cost-trimming touch to a wide selection of wines from around the world. Its strong connections with large-production wineries worldwide brings you superior wines at great prices.
Its wine selection includes imports like Argentinian reds, Chilean whites, and French rosés, along with a diverse range of American wines. These bottles can be purchased individually, with a minimum order of 3 bottles, regardless of their mix. You can also purchase gifts and sets ranging from 3-12 bottles instead of or in addition to signing up for the wine club.
Every bottle offered is curated by an expert tasting panel, including a sommelier and a chef. Despite their expert touch, most wines range between $10 to $30 per bottle. Our Macy’s Wine Shop reviewer was impressed by its very reasonable prices. If you prefer to choose your own wines, try Naked Wines.
Shipping from Macy's Wine Shop stands out due to its speed and affordability. Orders comprising 6 or more bottles or wine club memberships feature free shipping. All other deliveries incur a flat fee of $14.95, which is a reasonable price for quick and reliable delivery that typically takes 1-3 business days.
Macy's Wine Shop is a great choice for just about every wine lover. It has offerings for adventurous palates and reliable favorites for novices who are just starting out in the world of wine.
Macy’s Wine Club prices start at $10.99, with your first 6-bottle subscription box costing just $49.99. Subsequent 12-bottle shipments will arrive every 12 weeks, with extra summer and winter shipments, and cost $159.00. You always have the option to skip a shipment or cancel at any time.
Great deals on wine cases
Limited production estate bottled wines
Red and white wines available
Monthly Clubs Wine opened in 1972, making it the first wine delivery service. It continues to attract loyal subscribers with a reliable and personalized wine delivery service that caters to a variety of tastes and budgets. The club offers varying membership levels to cater to different tastes and budgets, allowing it to serve a diverse array of wine enthusiasts.
The Wine Case Club offers 12 bottles of hand-selected wines every 3 months. Each shipment includes 8 red wines and 4 white wines (or if you prefer, 12 red wines), carefully picked from a broad range tasted by experts each month.
Case Club prices range from $15 to $25 a bottle. If you like a bottle you receive in your case, you can order more at the Wine of the Month Club store for around 60% off, which is a great deal.
Monthly Clubs Wine guarantees that "You never pay for a wine you do not like!" Owner Paul Kalemkiarnian provides his personal email address on the site. If there’s a problem with your order, drop him a line, and he’ll respond. (Paul also welcomes emails from people who want to talk about their happy Wine of the Month experiences).
Our reviewer had many good things to say about Monthly Clubs Wine. With over 50 years of experience behind them, Wine of the Month Club has wine delivery down to a science.
From its beginnings as the Wine of the Month Club, Monthly Clubs has diversified its offerings. You can also subscribe for regular deliveries of beer, cheese, chocolate, cigars, or flowers. Its vino offerings are more basic and less adventurous than some wine delivery services, but if you like good table wines, you’re in good hands with Monthly Clubs Wine. Prices start at $20.98.
Starting Price | Minimum Order | Ideal for | Wine Type | Active Deals | |
$7.49 | 6 bottles | Beginning to intermediate wine lovers | Rosé, France, Italy, South Africa | First box of 6 wines for only $45.00 from Firstleaf | |
$7.99 | 6 bottles | Supporters of independent wineries | Reds, whites | Get 50% Off! from Naked Wines | |
$10.00 | 1 bottle | Wide variety of wines | Reds, whites, sparkling, rosés | Enjoy 6 Exceptional Wines for Just $41.94 from Vinesse | |
$10.00 | 4 bottles | Wine beginners | Reds, whites, sparkling, rosés, bottled cocktails | Get your first 6 bottles for $55! from Bright Cellars | |
$8.99 | 3 bottles | Excellent inexpensive wines | Reds, whites, rosés, sparkling, dessert | Get 10% off + FREE shipping! from Wine Insiders | |
$10.99 | 2 bottles | California wine lovers | Californian, international | Save 50% on the wine in your first shipment with promo code SAVE50! from The California Wine Club | |
$13.25 | 3 bottles | Wine surprises | Changes every month | Get 50% Off! from Wine Awesomeness | |
$10.99 | 3 bottles | People looking for $15-20 bottles of good wine | Red, white, rosé, sparkling, sweet | 40% Off Sitewide. Code: WINE40 from Macy’s Wine Shop | |
$20.98 | 2 bottles | People who enjoy wine with extras | Red, white | Winter Sale 2024! - Save up to $30 from Monthly Clubs Wine |
With all these wine delivery services available, finding the right one can be a struggle. Here are some pointers to help you narrow down your choices.
Cheap is a relative term: A $20 bottle of top-quality wine is a better investment than a $5 bottle that tastes like a 50-cent can of grape soda. Consider both price and value when choosing wines. Wine delivery services like Firstleaf sends you wine that punches well above its price point.
Check shipping costs: Packaging and shipping wine so it arrives at your doorstep undamaged can be challenging, and shipping fees can add up. And because of differing laws, shipping to some states is more expensive. Naked Wines offers free shipping on most larger orders.
Make allowance for splurges: The best wine delivery services can not only provide you with a steady supply of good table wines. They can also give you great prices on wines that are perfect for special occasions. Vinesse offers a great selection of wines at prices ranging from $10 to $100.
Buy in bulk and save money: A case of 12 good wines can be had for less than you’d pay for buying 12 bottles individually. The California Wine Club can send you a case of 12 superior California wines for $16 a bottle. You can even order bimonthly or quarterly cases.
Firstleaf is our choice for the best cheap wine delivery service. Firstleaf’s rating system algorithm uses your quiz answers and your personal wine ratings to recommend wines that are tailored to your tastes at around $15 a bottle.
Because they cut out wholesale and retail markup, wine delivery services pass the savings to you. When you sign up for Angel membership at Naked Wines, you help independent vintners and save up to 60% on the retail cost of your wines.
Most wine delivery services update their selections every month. If you like variety and trying new wines, Wine Awesomeness sends you curated theme-tailored boxes that will introduce you to new regions, types, and varietals.
The best cheap wine delivery service depends on your wine preferences and budget. Take the time to research and compare services and consider trying out a few before settling on your favorite. I’ve also provided some more detailed tips on selecting wine delivery services.