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Author Kenaz Filan
Kenaz Filan
Updated on Nov 22nd, 2023
Fact checked by Emma Vince

How Much Does Wine Delivery Cost? Full 2023 Guide

While many people are curious about wine delivery services, they often have concerns about the value wine delivery offers and whether it’s cheaper to buy wine at their local store.

I've reviewed and researched many wine delivery services and their prices. And I’ve found that whether you’re a wine novice or a seasoned wine aficionado, you’ll be able to find a wine delivery service that fits your budget.

You'll see wines that cost under $10 and others that exceed $100 per bottle. But I’ve found that most wine delivery services, (including my favorite, Firstleaf) have their biggest selections in the $15 to $30 per bottle range. 

Read on to learn more about how you can save money and drink better wines. 

Are Wine Delivery Services Worth the Cost?



Great wines delivered to your home

Delivery fees can add up

Bottles that are unavailable locally

Risk of damage to bottles

Personalized recommendations

Not available in all states

Best Wine Prices Online + Delivery

Because there are many companies to choose from, I’ve narrowed down the list to our best wine delivery services. Each of these services offers high-quality wines at reasonable prices. Compare Costs of Wine Delivery Companies


Starting Price Per Bottle

Active Deal

Shipping Cost



Get $100 off your first 3 boxes

$14.95 (Free for 12-bottle orders)

Naked Wines


$100 Off 12-pk for $69.99 Shipped

$9.99 (Free on orders over $200)



Enjoy 6 Exceptional Wines for Just $41.94

$21 to $42 (Free for orders of 12+ bottles)

Bright Cellars


Enjoy $50 Off Your First Box

$10 (free on orders of 6+ bottles)

Wine Insiders


30% Off with code ENJOY30 + FREE Corkscrew

$10 (free on orders over $150)

The California Wine Club


Save 50% on the wine in your first shipment with promo code SAVE50!

$16 + $5 handling fee

Wine Awesomeness


Get 50% Off!

$14.95 (Free for 6+-bottle orders)

Macy’s Wine Shop


40% Off Sitewide. Code: WINE40

$14.95 + $2.95 processing fee (free shipping for 6+ bottle orders)

Monthly Clubs Wine


Summer Flash Sale! - Save up to $30


Plonk Wine Club


Free shipping on all orders!


Are Wine Delivery Subscriptions Worth It?

Screenshot of Firstleaf's Wine Store
Many Firstleaf wines have won multiple awards from prestigious competitions and wine publications

Wine delivery subscriptions are a great way to discover new wines. With Firstleaf, you get a monthly selection of domestic and international bottles you won’t find at your local store. You can enjoy award-winning wines from far-flung locations without spending money on travel. 

Novices and wine experts will also appreciate Firstleaf’s tasting quiz. You start your subscription by answering questions that help Firstleaf discover your preferred wine palate. After you try your wines, you can give them a thumbs-up or thumbs-down. Firstleaf claims that after just 3 ratings, their recommendation algorithm hits a 98% accuracy rate. 

Firstleaf offers a 100% satisfaction guarantee. You receive full credit for any bottle that doesn’t match your expectations, and that’s not something you’re likely to find at your local store. 

What Is The Cheapest Wine Delivery Service?

screenshot of Wine Insiders wine store
Each of these Wine Insiders selections comes in at under $10

Wine Insiders offers a great choice of domestic and international wines for under $10 a bottle. If you want to save money on wines but don’t want to compromise on quality, you should definitely check out Wine Insiders. You get award-winning wines and even wines curated by celebrity hostess Martha Stewart. 

You’ll find red, white, sparkling, rosé, and dessert wines on the WIne Insiders menu. With over 300 bottles to choose from, you’ll never want for choice. 

How to Choose the Right Wine Delivery Service for Your Budget

Here are some pointers that will help you find a wine delivery service that suits both your needs and your budget. 

  • Check for new customer discounts. Many wine delivery services offer great discounts to first-time customers. For example, Firstleaf will send you 6 award-winning bottles for just $7.49 a bottle with free shipping on your first order. It’s a great way to find out if the service works for you without spending too much money. 

  • Include shipping costs in your calculations. Some wine delivery services will hit you with a huge shipping bill. This is why we focus on services with reasonable shipping rates. For example, Naked Wines offers free shipping on all orders over $200, along with savings of up to 60% for Angel subscribers. 

  • Make allowances for splurges. You may want a more expensive wine or wine bundle for a special occasion. Most wine delivery services also offer the option to purchase extra bottles a la carte. Vinesse offers wines at prices ranging from under $10 to over $100. 

  • Price is important, but so is value. A $5 wine that’s not fit for cooking is no bargain at all. You don’t have to spend a lot of money on a great wine delivery service. Wine Insiders has a big selection of wines for under $20 a bottle, so you can save money on bottles of wine that you’ll love. 

  • You can save money by ordering in bulk. Many wine delivery services offer free shipping on cases or half cases. Ordering a 12-bottle case every 3 months will save you money over having a 4-bottle box delivered every month. The California Wine Club offers a Case Club subscription that sends you 12 bottles for $168 every 1-3 months as you prefer. 


Are wine clubs worth it?

Wine clubs are definitely worth it if you are looking for exciting wines you won’t find at your local wine shop. You’ll find that your dollar goes further at a wine delivery service than at local wine retailers. Because wine services skip the middlemen and deal directly with the vineyards, you’ll generally find their wines are superior to comparably priced wines at your wine store.  

What is the best monthly wine subscription service?

Firstleaf is my pick for the best monthly wine subscription service. Its introductory quiz helps it to recommend unfamiliar wines that novices will love. And its selection of reasonably-priced award-winning wines from around the world will keep even the most experienced wine lover smiling.  

How do I order wine online?

To order wine online, simply find a service that suits your needs. The wine delivery services we’ve listed all offer good wines at great prices. You just need a credit card, an internet connection, and a smartphone or computer. Signup is easy and before you know it you’ll be getting regular shipments of wines you love.  

Who will deliver wine to my house?

Each state has different alcohol delivery laws, so check your service’s shipping policies. Every alcohol delivery requires an adult signature for release. If you won’t be home to receive your package, consider having it delivered to your workplace or to a UPS or FedEx dropoff location where you can pick it up at your convenience.

Best Wine Delivery Services 2023 — Final Score

Our Score
Meal price starting at
Active Deal
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Our Top Pick for 2023
Get $100 off your first 3 boxes
Enjoy Best Wines+ Free Shipping
We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links.
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